Chapter 1000 Steady Trend (44)
Guo Fan is still a young director...
There are only two works, and the first one was a failure!
Therefore, he has a very humble attitude towards well-known film critics, including towards the audience. Before the release of "Underground Fire", he even wrote a long Weibo to express his expectations for "Underground Fire"...
Zhou Liming was the only one who liked Feng Xiaogang's "film critic" comment recently...
Shen Xudong is still being interviewed.
Propaganda!
"Earthfire" is related to the company's next series of film plans.
Let's put it this way, once "Earth Fire" is successful, Tianmei Company will transition to large-scale production!
He has been studying Hollywood. The six major Hollywood companies release several blockbuster works every year, also called head works.
Regarding top works, the Internet platform has a very clear definition - S+, which refers to dramas produced by first-class film and television companies and based on the basic model of big stars + big IP + big productions.
Simply put, the top drama is the part at the top of the pyramid among all TV dramas to be broadcast!
But what Shen Xudong calls hot products refers to industrial works with large investments.
Once "Earth Fire" is successful, a series of subsequent major productions can be lined up to be launched!
In fact, what movie companies sell is not movies, but movie tickets. How to get more viewers to buy tickets is something that movie theaters need to consider.
What should film companies consider?
Publicity, overwhelming publicity, which helps more people go see the movie.
Surveys show that the average person in the United States only goes to a movie theater 4 times a year, while Chinese audiences go to the cinema less than once!
In fact, at the beginning, Hollywood did not often make big productions. Many companies felt that whether it was a US$150 million movie or a US$15 million movie, the audience paid a fixed $5 for a movie ticket.
Blockbusters offer no additional benefits other than higher production costs.
The man who changed Hollywood is Alan Horn. In 1999, he became the president of Warner Bros. and served as chief operating officer.
After taking office, he began to promote a strategy of focusing large production and marketing budgets on a small number of movies each year in the hope of generating blockbusters.
In the 11 years from 2000 to 2011, Warner Bros. gradually invested 82% of its production costs in 5% of its films.
The blockbuster strategy has achieved a success that even Alan Horn could not have imagined: as of 2011, Warner Bros. became the only Hollywood studio in history to have generated more than $1 billion in North American box office for 11 consecutive years.
During Alan Horn's 11 years at Warner Bros., they became the company with the highest box office in North America seven times.
In 2012, Alan Horn left Warner Bros. to become chairman of Disney Studios...
Today, Disney's achievements in movies are obvious to all, so much so that all film and television companies use Disney as their benchmark.
Tianmei is not a unified company, and many people are confused about Shen Xudong making science fiction movies - comedy, suspense, drama, and youth movies can be very profitable. ,
Sci-fi movies…
The investment is large, the cycle is long, and the most important risk is high - local audiences don't buy their own science fiction films from the United States and the United States...
What capital likes most are projects that cost around 50 million yuan and have a final box office of 300 million or 500 million yuan. Oh, and the most important thing is: the cycle can be up to one year!
Of course, Shen Xudong's personal prestige is very strong. Whatever he says, the company can just follow it...
…
"'2001: A Space Odyssey' was the runner-up at the domestic box office in the United States that year. To this day, no one remembers who the champion was, because those millions of dollars were not important at all in the golden age of science fiction created by the brilliant epic space odyssey."
"The North American box office of "Gravity" was crushed by "Despicable Me", "Iron Man 3" and "The Hunger Games 2", but I believe that "Gravity" will still be the favorite of every space enthusiast in ten years. A required film course.”
"When we make movies, commercial returns are important, but sometimes we also want to do something better..."
On December 31st, at the road show of "Earth Fire" in Shanghai, Shen Xudong shared his experience in creating "Earth Fire" with the audience...
"Director Guo Fan, did you name him to direct?"
"Absolutely. We previously reached an agreement with Paramount to select five directors to go to Hollywood every year to learn advanced film techniques. Ning Hao, Lu Yang, Guo Fan, Wu Jing, and Rao Xiaozhi all went there to study... After I came back, I asked them who they were. If he was willing to make a science fiction film, Guo Fan was the most interested, so I let him do it!"
"Aren't you worried?"
Shen Xudong waved his hand: "Don't worry, it's fake. We formed a special effects alliance and recruited people from overseas special effects teams. It costs a lot of money... If I didn't worry, I wouldn't be the director. In fact, we have been preparing for "Earth Fire" for half a year. We had hundreds of meetings together, but in the process, I got to know Guo Fan better and better, and in the end, I didn’t care..."
After a pause, Shen Xudong continued: "Many people say that if you look at it from a purely commercial perspective, you should not even think about or touch Ketu films like "Earth Fire", let alone take out the It’s a film that I really want to invest in! But I don’t think so. I often visit forums and forums, and I know there are a lot of fans of special effects films...
Moreover, from a market perspective, movies need to have different types to form a rich movie world. "
"I personally think that science fiction films are the most challenging, brain-intensive, and money-consuming among all categories. They most need to test the creative team, including the director and screenwriter. This is also a test for the film industry and the film industry. "Earthfire" is just the beginning, and will be followed by the "Wandering Earth" trilogy and the "Ball Lightning" trilogy..."
"The chief director of the "Wandering Earth" trilogy is still Guo Fan... If you have anything, you can ask Guo Fan!"
Shen Xudong gave up the stage to Guo Fan...
I visited five theaters and they were basically like this...
After all, Shen Xudong is very popular.
At the end of the day's trip, it was already 10:30 in the evening, and a group of people rushed directly to the airport - they were going to Wuhan for a road show tomorrow.
Shen Xudong said casually: "Whatever everyone wants to eat, give it to me and I'll ask them to buy it and put it directly on the plane..."
"…OK…"
Having a private plane makes it really convenient to run road shows...
"Then I'll lie down for a while...call me at the airport!"
Shen Xudong closed his eyes and prepared to take a rest. Then his cell phone rang. It was Gao Fenfen...
"What's wrong?"
"I just watched it. 68 million... is not bad. If we work harder to promote it, it is very possible that the final ticket sales will reach 800 or 900 million!"
With Maoyan real-time box office statistics, you can check the box office at any time...
The box office trend of "Fire" is quite stable, which is similar to Shen Xudong's expectation. It is estimated that after the three-day New Year's Day holiday, the box office will reach 300 million yuan...
There are no blockbusters released in January this year, such as "Olympus Has Fallen", "Holy Grail: City of Bones", "Ender's Game", "Trigger", etc. Shen Xudong has no box office data for these movies in his memory. .
Let’s make it clear, it’s a bargain!
It can be said that the release date of "Earth Fire" was chosen very well.
Then Gao Fenfen on the other end of the phone lowered his voice: "I heard from my grandpa that the sea has a very high opinion of our "Earth Fire"..."
Hearing this, Shen Xudong was a little moved: "...and then what?"
"We may call on corporate entities to buy votes..."
"real?"
"Well, anyway, I know that my brother and his company have already reserved 50,000 tickets!"