Chapter 983 "Three Kingdoms" Is Released (34)

The camera was turned off, and Ma Dong asked the on-site staff to bring a few plates of food to go with the wine...

Shen Xudong was a little surprised: "Still chatting?"

"Talk about something that won't be aired!"

"...Haha, yes."

Shen Xudong nodded and picked up a piece of fish tofu: "What do you want to talk about?"

"Do you think our variety show can be successful?"

Shen Xudong scratched his head: "It's a bit difficult!"

"How to say?"

""Qiang Qiang Threesome" and "A Date with Lu Yu" are both facing the crisis of falling ratings... With the accelerated pace of life, most people still watch variety shows mainly for comedy entertainment, and few people concentrate on pursuing a talk show …In addition, the main point of talk shows is to explore privacy, but now, the efficiency of public opinion dissemination is too fast, just stick to Weibo, there is no need to watch variety shows…”

"Then...what do you think?"

“Combined with a reality show format!”

Ma Dong was confused: "Reality show?"

"Expanding the filming team and filming for a whole day...extended the entire lens perspective into the life and work scenes of the interviewees."

Shen Xudong continued: "Then you will be surprised to find that the interviewees are more willing to actively communicate and express their experiences, thoughts and attitudes in an environment they are familiar with.

Including the people, things and things surrounding the interviewee, they often unintentionally reveal all kinds of real information that cannot be discovered in the studio. "

"Following the filming all day?"

"Yes... it's a reality show. I can recommend you a few candidates..."

"who?"

"Ren Zhengfei, Wang Jianlin, Xu Jiayin, Ma Yun, Robin Li... Oh, and Zhang Chaoyang, Jia Yueting..."

Hearing these names, Ma Dong said: "...you know them all?"

"I have never dealt with Ren Zhengfei and Xu Jiayin, but I have met the others several times..."

"Are they willing to be interviewed?"

"Entrepreneurs also need to create a persona, don't worry..."

…

Oh, what Shen Xudong is talking about is actually the model of "Lu Yu has a date with a big shot for a day"...

From the perspective of market demand, there is still a huge consumer market for talk shows.

Especially in the era when chicken soup is popular and celebrity success studies are at their peak...

In fact, CCTV also has a similar interview program - "Where Are You From", which invites guests such as Wang Jianlin, Liu Chuanzhi, Pan Shiyi, Kazuo Inamori, etc.

But the effect of that program was more like propaganda!

In the Internet era, if programs cannot innovate, they will be homogenized!

This is an undeniable fact.

In the complicated competitive market of TV programs, if a program loses its posture and style, it will be eliminated and forgotten. This is also a cruel reality.

Ma Dong himself made his debut as a talk show - "Something to Say" on Mango Channel. At that time, Mango Channel still insisted on being a news channel!

He is very courageous and willing to play tricks. For "Something to Say", he invited Asian ladies to come to the show and also did "Children Suffering from AIDS". During the recording, Ma Dong reached out and hugged the child suffering from AIDS...

In about half a year, "Something to Say" has become almost as famous as "To Tell the Truth" and "Threesome", and is known as the "Troika" of talk shows...

Then he paid the price for his frivolity - "Something to Say" invited a male and female gay guest and Li Yinhe to openly discuss the gay community on TV.

Why did he choose this topic? Ma Dong responded this way, "Because I think in a healthy and open society, there should not be anything that exists objectively but everyone turns a blind eye to it." Several guests exchanged words for several hours, Ma Dong said He ended with, "Thank you to the viewers in front of the TV. See you next Wednesday!"

And then never seen again…

"Something to Say" has been suspended!

How could a Chinese TV program allow you to discuss this?

Even an issue of "Qi Pa Shuo" discussing this stuff was deleted...

He used to be very sharp. Even when he was on CCTV's "Challenge the Host", he still had a classic line: "You may be wronged, you may be dissatisfied, but you are eliminated."

Including "Cultural Interviews", there is an interview with Guo Jingming. He first started from the new concept competition, gradually advanced, and then directly asked "how to explain so many similarities in the two books."

Guo Jingming was forced to use the toilet as an excuse and the recording was interrupted.

Ma Dong is still very powerful. Although he is not as popular as a variety show, at least he goes against the trend at first and does not follow any trends, or he sets off waves of corresponding types of programs on his own.

And...his ability to attract sponsorship is really amazing!

For the show "Life Tavern", he negotiated for Langjiu - 60 million in sponsorship fees.

As the son of Mr. Ma Ji, he has not been involved in the cross talk business at all, and he does not rely on it to make a living. It is really possible for Mr. Ma Ji to add one sentence to his introduction in the future: Ma Dong's father!

By the way, Zhang Shaogang was also attracted by him - Zhang Shaogang, as his old partner in "Challenge the Host", was encouraged by Ma Dong from the beginning to join PPTV. He and Zhang Shaogang co-hosted "Informal Talks"...

…

This year's Lunar New Year holiday, Tianmei Media has three movies, "Charlotte", "Fire" and a youth film - "Secret Fruit"...

"Secret Fruit", Rao Xueman's trilogy "Left Ear", "Hourglass", "Secret Fruit"...

Youth pain series!

The plot is the same as "The Left Ear", a mess...

But "Left Ear" sold 320 million, and "Secret Fruit" should not be too bad. The cost was less than 20 million anyway, and the male and female protagonists were both newcomers.

It will be released on December 25th... The producer is Su Lun, and the director is also a new director named Yao Tingting. In fact, he is not a new director. He has made many short films and was signed by Su Lun.

Pull it back...

The directors of "Charlotte Troubles" are Yan Fei and Peng Damo of Happy Twist, and the director of "Earth Fire" is Guo Fan...

This year’s Lunar New Year film includes Feng Xiaogang’s “Private Customization”, Jackie Chan’s “Police Story 2013”, Guo Zijian’s “Firefighting Heroes”, and “The Storm” starring Andy Lau...

No matter how you look at it, it feels like Tianmei Media is destined to lose!

However, Tianmei Company, including Shen Xudong, did not argue about this. They promoted the movie step by step, showing trailers when they should, and putting on variety shows when they should...

On the contrary, "Run" specially recorded an episode of "Back to 1997"... which can be considered as a promotion for "Charlotte Trouble"!

Then...at the end of November, PPTV's masterpiece "Three Kingdoms" was released!

The first six episodes are released directly - VIP can watch all 12 episodes.

In the first three episodes, Emperor Ling died, and his eldest son Liu Bian succeeded him as emperor. His biological mother, Queen Mother He, came to the court to handle the affairs, so the struggle between the relatives and the eunuchs became fierce again. In the middle three episodes, General He Jin came to Beijing to turn the tide, but of course, he did not take over. , at the end of the sixth episode, He Jin and the Queen Mother He issued an edict: Dong Zhuo comes to Beijing!

The whole story is told from a POV perspective, which is what happened in the Central Plains at the same point in time...

For example, in the fifth episode, Lu Bu killed Ding Yuan and defected to Dong Zhuo...

The sense of substitution is very strong. From the POV perspective, the reader is not the perspective of God. In a certain chapter, we can only observe the world through the limited vision of the protagonist in this chapter. The original version of "Three Kingdoms" has an omniscient perspective, and it is difficult to make people understand the omniscient perspective. Substitute…

Every episode of "Three Kingdoms" has a protagonist, which adds a sense of cruelty: the so-called cruelty is the feeling of having your inner good wishes torn apart by the cold reality...

He Jin, as a butcher, went from being a doctor to being a general in the army, to being the governor of Yingchuan, and finally to being a general. He was also starring Donnie Yen and was the perfect choice for the protagonist. Then... he was assassinated by several eunuchs...

Very impactful…