Chapter 984 Preview (44)
For Shen Xudong, "Three Kingdoms" is not just an online drama, but also a guarantee for PPTV to conquer cities and territories...
Although the previous dramas had some success in Southeast Asia, they could not be said to be hits...
The main reason is that the Internet in Southeast Asia is not as developed as in the Mainland and is still relatively backward. Until 2022, the number of Internet users will only be 380 million - accounting for more than half. You must know that the total population of Southeast Asia is close to 700 million!
But they also have advantages - the core cities and capital economic circles are highly concentrated.
Take Vietnam as an example, with a population of 98 million. The four major cities of Ho Chi Minh City, Hanoi, Haiphong, and Da Nang have a population of nearly 30 million!
Thailand is similar, with a population of 70 million, and Bangkok has 15 million...
The future is bright, of course, but the current situation is bleak - the online video market is less than $800 million...
Therefore, we need to use the power of TV stations.
The original focus was on the Thai market, but Thai local dramas are very strong, but the Vietnamese market is easy to enter. Due to Vietnam's weak film and television production capacity and other reasons, overseas film and television content has developed very strongly in the country, and outsourced dramas have become the content of local TV stations. The best choice in.
Most of PPTV’s dramas can be broadcast in Vietnam…
VTV1, VTV3, VTV9, HTV7 and other TV stations broadcast film and television content from China during the prime viewing period at night.
In provincial TV stations, this situation is more common.
For example, Vinh Long 1 TV channel has 8 hours of screenings of foreign films and television dramas, most of which are covered by mainland China, Hong Kong, Taiwan and South Korea.
Mainly because copyright fees are cheap…
PPTV’s policy of integrating into Vietnam is very similar to Netflix’s strategy of developing and supporting local content in Vietnam, strengthening cooperation with the Hanoi government, and creating a series of film and television dramas related to the "Love Travel Guide"...
Within one year, it successfully occupied 73% of the OTT market share…
Glossary: OTT is the abbreviation of Over The Top, which specifically refers to the provision of various application services to users through the Internet. This kind of service is provided by a third party other than the operator. Many service providers directly provide services and billing to users, reducing the operator to a simple "transmission pipe"
OTT can provide TV broadcasting services to users around the world, and its terminal type is not subject to any restrictions. It can be a TV, computer, set-top box, Pad, smartphone, etc. You can enjoy OTT services through the Internet. For example: Google TV and Apple TV is a typical OTT service.
To put it back, these can only be regarded as small things, and we need a real hit!
"Three Kingdoms" undertakes this task.
The effect... is very good!
Taking Vietnam as an example, although VTV1 broadcast "Three Kingdoms" simultaneously,... limited by TV stations with fixed program broadcast time and limited content selection, the local young generation turned to subscribing to OTT services...
Half a month after "Three Kingdoms" aired, PPTV's subscription service in Vietnam increased by more than 1 million!
Another key market to target, VIP payment in Singapore has increased by 1.5 million in half a month...
Japanese benzene…
The situation in Japan is similar to that in Thailand. The local dramas are too strong, so they can only choose to cooperate. They launched the drama "Love Broken Chocolate" with Fuji TV, starring Jun Matsumoto and Satomi Ishihara...
The choice was wrong, and the ratings were not very good, but the popularity of the show was not low, and it was a good start. Then I prepared to produce "Director Quanguo", "Alice in the Land of Dying" and "Naoki Hansawa"...
"Three Kingdoms" will naturally be broadcast on Fuji TV...
This drama directly led to more than 1 million paid members of Nippon. Nippon itself has a large number of local small streaming media service providers, which is quite difficult for PPTV...
However, Japan is the second largest economy in Asia, and PPTV directly accepted an 8 billion yen stake from Fuji TV, and incidentally accepted a stake from Amazon Web Services...
There is no way, it is difficult for PPTV to enter Japan, and it must find a local service provider to host and operate it.
In addition, PPTV’s strategy for Japan is actually to film dramas and then export them - although Japanese dramas are not as good as Korean dramas in Asia, large-scale dramas can definitely attract audiences, such as "Director Quan Guo", which tells the story of Ivy culture, you don’t want to Do you want to know more?
Ahem, back to China...
As of December 10, 20 days after "Three Kingdoms" was launched, PPTV had 26 million new VIP users!
PPTV announced: According to statistics, "Three Kingdoms" has been online for 20 days, driving the growth of at least 8 million members in Singapore, Malaysia, Thailand, and Vietnam, and an increase of 30 million members in the mainland. As of December 20, the total number of paid members of PPTV has exceeded 55 million... We will definitely Keep your mission in mind, produce more high-quality dramas, and at the same time do a good job in exporting Chinese dramas overseas!
Once announced, Tengxun Video, Sohu Video, Youku, including Jieshi couldn’t sit still...
55 million, what is the concept?
PPTV paid income is very clear: 15 yuan a month.
55 million is 825 million!
What about a year?
9.9 billion!
Once they develop the habit of watching PPTV dramas...then this market will be his!
How to do it?
Looking around, he has recruited most of the talents and teams, and there is no shortage of IP...
Then start with the policy - the selling points of many dramas broadcast by PPTV are standards, such as "Three Kingdoms", which is bloody and violent... The sex scenes are also very direct - of course there is no revelation...
Machiavellianism is inherently dirty and ugly, and of course it is accompanied by killing and sex...
Although it is not as wild as "Game of Thrones", since it is said that it must be benchmarked, the scale must not be small...
Of course, overseas broadcasts are on a larger scale, and those broadcast in the mainland have already passed internal review!
Shen Xudong ignored them - anyway, online dramas are not under the control of the General Administration now, so you can react however you like!
…
December 10th, Beijing.
In a screening room, the screen dimmed, the lights came on, and there was a burst of warm applause.
Xu Zheng stood up while applauding.
This is a viewing party for "Charlotte Troubles". The audience includes CEOs of major theater chains, film critics and ace reporters, as well as a few interested people from the company...
Xu Zheng is one of the people who is interested.
Xu Zheng, Ning Hao, Huang Bo and Guo Fan are all here...
There has been a lot of discussion within Tianmei about "Charlotte". Some said, "This is a hit that will surely exceed one billion." Others said, "Charlotte is the best movie I have seen in the past five years." Play comedy! ’
Xu Zheng has also heard this kind of discussion, and he wants to see what kind of movie actually wins Tianmei Mantang.
After reading this…
I am sincerely convinced!
"Charlotte's Trouble" has a surprising amount of laughs. As long as you dare to miss the last laugh, you will definitely miss the next one.
In fact, the subject matter of this film is very tacky and the concept is quite unsavory. It caters to the sour grapes mentality of many viewers and is extremely low-grade.
But the technology is indeed extraordinary and amazing, integrating the crazy comedy plot into the world of the play very naturally, and even translating the emotions that have to be stirred up into each and every laugh...
Although Xu Zheng admires these talents of the costume team, he admires them more. What really makes him jealous is the actors of "Charlotte Annoyance"...
It's not about how good the performances are, but about the actors who only have a few scenes, or even every extra.
Even if they appear on the edge of the screen where the audience doesn't even notice, their movements will not slacken, their expressions will not be distorted, and even their eye positioning will be correct.
This team is amazing!
So, when Xu Zheng saw Shen Teng, Mary, Allen, Yin Zheng and Yang Xiaomi on stage, he applauded...
Oh, Qiu Ya was replaced by Yang Xiaomi. After all, Wang Zhi’s current identity is to beat women...