Chapter 971 Ignore Them (23)

Online ticket buying is a big trend!

From the earliest Che Guevara family, to later Wangpiao.com, Maoyan (Meituan), Nuomi, Dianping, WePiao, Spider.com, Baidu.com, Leyingke, Diandian...

At its peak, there were more than a dozen players fighting in the market.

For the general entertainment or pan-entertainment field, the high-frequency consumption, low unit price, and strong influence of movies make it one of the most important positions in the entertainment field.

The movie ticket is the channel and entrance!

Originally this thing belonged to the theater camp, but as Maoyan (Meituan) launched an attack on Guevara...

Then, Ali Pictures was established, and Taopiaopiao was born. As well as Weipiaoer created in the Weiying era... and Baidu Nuomi, it is increasingly felt that this is a position that cannot be lost.

Internet+...

Use big data to revolutionize movies and subvert the traditional film industry...

At every stage of film production, the Internet is used to promote development.

Investment and financing, "IP" themes and big data analysis in production, Internet marketing and online ticket sales in marketing and distribution, online multi-window screening in screening...

The Internet has indeed subverted some of the rules of traditional movies...

Coupled with the strength of Ali Pictures...

Because many people think that the next ten years will be the decade of Internet industry revolution, and film companies will work for the three BAT companies.

Talking about online ticket sales, the development methods of several major e-commerce companies are nothing more than bundling popular blockbusters for promotion, low-price tickets, large-time promotions, etc...

In fact, in the original time and space, Maoyan was backed by Meituan. It was okay at first, but it was very difficult for a while...

Under the strong pressure of BAT, Maoyan Movies' market share continued to shrink in 2015, once falling from 70% to 26.73% as reported by a third party in Q3, and its share shrank seriously.

Online movie ticketing platforms are far from forming a brand siphon effect. Like group buying, basically the only factor that users consider is price.

Based on this premise, subsidies are extremely important in competition, and what is needed behind subsidies is a steady stream of funds.

That means throwing money!

In this original time and space, Maoyan could survive and compete with Taopiaopiao because of Tengxun!

——Maoyan and Yupiaoer merged!

Baidu Nuomi later stopped playing...

Simply throwing money at it, Shen Xudong is definitely not as good as Tencent Gun or Ali... So, he is thinking about Baidu acquiring Dianping, and then prompting Dianping to merge with Meituan...

Baidu will spend money then!

Now...Baidu has acquired Nuomi.com...

Damn...

I really don’t know what Robin Li is thinking.

Baidu map + group buying website, there is no problem with this idea!

Looking at the group buying market segment, Meituan and Dianping have a monthly turnover of more than 1 billion yuan, which is the first echelon; while the second echelon Nuomi, Wowo, and Lashou have a monthly turnover of 300 to 400 million yuan.

Since you want to acquire, you must choose the first echelon...

And... in the original time and space, for a while, Ahri no longer bet on Meituan, but spent huge sums of money to support its own new word-of-mouth website...

Meituan wants to join Baidu...

But later, Dianping merged with Meituan. In the vertical field of group buying, Meituan-Dianping formed a monopoly, and Baidu was further and further left behind in the O2O track...

This has nothing to do with Shen Xudong, he is not interested in group buying, he only wants an online ticket purchasing platform!

The reason why I pay attention is purely to save some money - other people's money is well spent.

If...it doesn't go well, then do it yourself!

Film is always an industry dominated by creativity. What matters is the creator's sensitivity to the times, insight into human nature, grasp of trends, and it may even be the product of a flash of inspiration.

In a word, good works are always in the hands of a few elites, and there is also a certain amount of accidental luck.

The so-called big data, at least for now, is just a way for Internet players to tell stories to old haters in traditional industries.

Even if big data can let you know what kind of movies the audience likes to watch, it can't tell you how to make such a movie...

Shen Xudong has the biggest advantage: content and prediction...

Directly bind Tianmei to Maoyan - only Maoyan is allowed to do online ticket sales!

Or other platforms can do it, but the ticket reimbursement will only be given to Maoyan!

I originally wanted to wait and see for a while...

It's just too much to wait and see, just get out of here!

"...You help me make an appointment with Wang Xing and tell him I want the cat's eye..."

…

Shen Xudong is very straightforward in his work, and Wang Xing of Meituan is also very straightforward.

Shen Xudong directly invested 500 million to acquire 58% of Maoyan’s equity. In addition, he also invested 1 billion in Meituan...

Meituan needs money now - Meituan is fighting on multiple fronts such as group buying, food delivery and online ticketing, and there is never enough money to spend...

By the way, I gave you a suggestion: make a takeout map program...

Shen Xu has always wondered why a company as big as Meituan, with so many programmers earning millions a year, can't do its own programming well and plan the delivery route for the courier boy? Why is this guy asking for directions in the community every day?

Is it difficult to find the house number in the community?

Isn’t the positioning of the order given to the program? Why doesn’t the delivery boy know the way?

Basic service!

Yes, it’s tiring, unpleasant, and you can’t make money immediately.

But once this thing is done, it saves trouble and worry...

At this point, do you still have the nerve to say that Huawei’s “deception capabilities and technical capabilities are on par with Tesla’s”?

What a fool...

Of course, there are a lot of competitors now, but Wang Xing still keeps a low profile. He also listened to Shen Xudong's suggestions...

Bringing it back, Shen Xudong made a high-profile acquisition of Maoyan. This was the first acquisition made by Shen Xudong after Tianmei went public.

Tianmei's official website also published this news, saying by the way: "The current situation in China is that the Internet is developed and the penetration rate of mobile Internet is high. Online ticket purchasing will definitely outlaw the traditional way of buying and selling tickets in theaters..."

“Maoyan is not only engaged in the movie business, but also provides ticket booking and online ticket ordering services for concerts, concerts, plays, musicals, sports events, etc.…”

"Safe and convenient, saving worry and effort, allowing users to enjoy a high-quality ticket purchasing experience."

...、

On the surface, Tianmei’s acquisition of Maoyan is just Shen Xudong’s personal investment, but it has a great impact.

First of all, Baidu is a shareholder of Tianmei and also a shareholder of PPTV...

The relationship between Tianmei and Baidu has always been good.

Baidu acquired Nuomi and took over the online ticketing business...

Now, Tianmei has acquired Maoyan and invested heavily in Meituan. It is obvious that it is competing with Baidu.

The major shareholder of Meituan is Ahri. Does this mean that Tianmei and Ahri are connected?

That…

What is Baidu’s attitude?

What's Ahri's attitude?

Many media wanted to interview Shen Xudong, but unfortunately, Shen Xudong was nowhere to be seen, including calls from Baidu and Ali, and Shen Xudong was not in the company either...

He went on holiday to New Zealand.

Before leaving, I did one thing: spend 80 million to make ticket replenishment for "Journey to the West: Conquering the Demons". Maoyan itself also spent 80 million...