Chapter 176 The Wind Picks Up

The conversation between Fan Wubing and Ye Mingxuan was fruitless. They had different reasons and represented different interest classes. It was impossible for the two of them to go on the same path. This was inevitable.

As far as Ye Mingxuan himself is concerned, he is not a clean and honest cadre, otherwise he would not have such a domineering son like his son Ye Tian, ​​let alone own a commercial company with assets exceeding 100 million yuan. From this point of view, he can keep pace with the times Yes, like most bureaucrats, know how to use the power in their hands to pave an easy way for themselves and their children's future.

Fan Wubing didn't have much dislike for such a person. After all, people don't want to kill the world for themselves. A little selfishness is not a crime. If he really put on a selfless face, it would be shocking. A person with no desires is quite scary. You don’t know what his real needs are, and you can’t be sure where he will take China?

Those who have no pursuit should never be trusted. This is also a wise statement that Fan Wubing has summed up after years of hard work. He is very clear about this point and has put it into practice.

Fan Wubing can guess Ye Mingxuan's thoughts. He probably wants to create a big cake for himself from the start of the infrastructure construction. After all, while building the Internet infrastructure, it also means a large sum of money. For investment, as long as you casually connect with a few companies responsible for implementation, you can easily carve up state-owned funds, and then have a large amount of existing network service companies to provide start-up funds.

Under such circumstances, he can be empty-handed and immediately own the largest P service provider in the industry, if the timing is right. In the future, no matter whether it is arbitrage or continued development, it will be easy. As the saying goes, it is a good plan to sit on the property and move forward and retreat freely.

But the appearance of Fan Wubing disrupted this arrangement, Fan Wubing's strong appearance. If it enters the domestic Internet market, it will definitely pose a serious threat to the industry dominated by the Ministry of Posts and Communications.

As the General Administration of Telecommunications under the Ministry of Posts and Communications, they are at a disadvantage in terms of technology and capital to enter the Internet market, if it is a closed market. Give them a time buffer to deal with, then the rise of this market is an opportunity, if a competitor like Fan Wubing starts at the same time, it is obviously bad news waiting for them.

According to Ye Mingxuan's original intention. They wanted to block Fan Wubing and others from the market in the name of protecting information security. But now it seems that it won't work. Fan Wubing has persuaded the top management to give the private enterprises a chance to compete fairly. So even if the Ministry of Posts and Communications is formally deprived of the right to speak in this matter, it will return in vain. , Now he wants to solve the problem. It is how to build a complete Internet infrastructure in China in a short period of time to seize the opportunity. In order to achieve this goal, it is necessary to continue to deepen the relationship with the United States.

But after Fan Wubing left. I also thought of this, his opponent this time is the General Administration of Telecommunications under the government ministries and commissions. Although this huge group is a bit indiscriminate between government and enterprise,

It has not yet become a pure public institution independently, but this time the government will definitely not favor them too much, so Fan Wubing has sufficient room for development and leeway to show his talent, the competition between state-owned enterprises and private enterprises , can be regarded as kicked off.

Leaving aside the competition between Fan Wubing and the post office under the leadership of Ye Mingxuan, the domestic economic environment in 1994 can be said to be as hot as a pot of porridge. The revenue has reached a record 1.3 billion yuan, and the profit has reached 300 million yuan. With an avant-garde and pioneering attitude, Sun God is far ahead of all Chinese health care products companies. Among the enthusiasm attracted by the health care products market. Around 1994, the crater of China's business was in the field of health care products and beverages. In the past four years, the number of health care product manufacturers in the country has increased from nearly 100 to more than 3,000, with annual sales reaching 300. billion. The health care product industry has become the fastest growing and most eye-catching gold industry in the country.

Corresponding to the sun god, one south and one north, is Shenyang Difeilong Health Products Company. It does not pay attention to marketing skills and brand image like Sun God. But blindly invest in it. One shot is a full-page redemption. And for several days. At the same time follow up TV and radio advertisements. High density. unprecedented.

This kind of advertising bombing has no delivery skills and artistic effects at all. It can create a suffocating hot atmosphere. It works very well in the emotional market. It is strikingly similar to Shi Yuzhu's giant advertisement and later Melatonin advertisement.

Shenyang Feilong adheres to the advertising-marketing-benefit marketing cycle strategy. Since 1991. to 1994. Advertising investment increased from 1 million to 100 million yuan. The annual profit has also increased from 4 million to 200 million yuan. It seems to have become the leader of the national health care products industry. The degree of development ranks first in the national pharmaceutical industry.

Feilong succeeded. It has aroused great concern in the Chinese business community. Many foreign brands and Hong Kong and Taiwan marketing experts who have been operating in the Chinese market for many years are puzzled by this. But some discerning people can see the way. And create a new way of advertising tactics. Among them, the best one is undoubtedly the three strains of oral liquid.

The bosses of the three plants are father and son. They learn from the experience of flying dragons. Carpet-style advertising bombing is the main means of opening up the market. then. TV commercials are not very up-to-date. The advertised price is very cheap every morning and after ten o'clock in the evening. And few merchants are willing to put it in.

The three companies purchased a large number of these non-prime time in TV stations around the country. It is used to broadcast for ten minutes, and the filming is not beautiful but like a movie. One of the most prominent slogans is that the three companies will strive to become China's number one taxpayer and revitalize national industries. Especially the slogan in front is very loud and attractive. Everyone who saw it thought it was such a huge company. In fact, it only has a registered capital of 300,000 yuan.

In terms of advertising, Sanzhu creatively embarked on a road of letting experts speak and asking patients to witness, creating a marketing model of free expert consultation. In central cities, every weekend, they would hire doctors from some hospitals to take to the streets to carry out free clinic activities, the main purpose of which was to sell the three strains of oral liquid. In the later period, this trend of free clinics was spread to towns and villages, and the result after the consultation was often that the whole village, old and young, had gastrointestinal diseases, and the only way to treat them was to spend money to buy three oral liquids to drink.

Although these methods are really disgusting, the effect is surprisingly good. Fan Wubing roughly estimated that according to this development momentum, the sales volume of Sanzhu oral liquid, which sells health care products, will reach 2 billion next year. , Basically, the sales volume of Jianlibao is almost the same as my own, which is really amazing!

After personally experiencing the advertising upsurge of this era, Fan Wubing felt that the TV shopping and pharmaceutical advertisements later on were really disgusting and uncreative. No wonder they could only sell some fake medicines to cheat For a small amount of money, it is really impossible to get ahead without innovation!

Generally speaking, the advertisements in this period are basically cheating money, and the effect is very good. Judging from the prosperity of the health care product market, there is a reason.

Since the country is reforming the medical security system, public medical care is being cancelled, and everyone feels uncertain about the future prospects. Therefore, how to protect your body and try not to get sick without spending money is the most important thing to consider one thing.

After all, the money spent on clothes and meals is considerable, but it is unbearable to spend money on medical treatment. Therefore, the popularity of the health care product market is not unexpected. Companies that have caught up with this wave of market prices are basically They made a lot of money on the Internet.

Fan Wubing's investment advisors also suggested to him to intervene in the domestic health care product market, but Fan Wubing always felt that it is better to continue to develop his existing ones instead of grabbing other people's share, which is not a big cake. some items. After all, these projects of mine require a certain amount of technical content, which cannot be taken away by others. There are many places to make money, and it is impossible for me to cover everything. Moreover, in the face of overwhelming false advertisements, troubles will sooner or later occur in the overhyped health care product market, and once consumers feel disgusted by the effect of this advertisement, all kinds of health care product companies will fall into crisis sooner or later.

Now it seems that the madness in the health care product market is just a flash in the pan, and it is a typical addiction to death.

However, under the stimulation of this advertising craze, CCTV finally passed Lao Chen's proposal and decided to package and sell the prime time advertisements during the year, and open the advertisement time in the society. Notified Fan Wubing of the news, and said to Fan Wubing, "Mr. Fan, don't forget the guarantee you said at the time!"

When Fan Wubing suggested to Lao Chen to hold a bidding activity, Fan Wubing made a secret agreement with Lao Chen. Regardless of the situation at the time of the auction, Fan Wubing would ask Chundu to place a hidden bid of 88 million. And let another company under him cast a hidden bid of more than 30 million, and the total amount will exceed 120 million.

With Fan Wubing's guarantee, Lao Chen dared to raise this matter with the leader. At this time, the bidding work was about to start, and of course he had to personally implement this matter with Fan Wubing.

"What do you think I am, of course what I said counts." Fan Wubing smiled.

CCTV's bidding meeting was at the beginning of June, so Fan Wubing naturally wanted to participate. As soon as the bidding meeting here ended, he had to go back to school. It was reasonable not to go to class, but it would be difficult not to attend the exam.

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