Chapter 1051: I Am Ranked Second, No One Is Ranked First!

Yang Fei talked eloquently: "Pechoin is an old brand, which has its advantages and disadvantages. The main problem now is that your main consumers are old, that is, the people who know your brand are no longer consumers. The main body. As for the emerging consumer groups, that is, today's young people, they do not have high awareness of this old brand, let alone loyalty. Are you right? "

"Yes, yes!" The boss felt enlightened.

Yang Fei said: "Why is there no sales for your products? Why is there no awareness among young people? I think there are only two reasons. One is that your advertising is not enough. And the reason for insufficient advertising is that you have no money. The lack of money is because of sales. Bad. It’s a vicious cycle.”

The boss really wanted to find a notebook and write down what Yang Fei said.

Yang Fei said: "Another reason is that you did not open up new sales channels in time. In the era of planned economy, products could be sold all over the country relying on department stores and supply and marketing cooperatives. But it is different now. The private economy has developed, and the overall economy is As the state retreats and the people advance, the individual economy occupies both sides of the street. The once-famous department stores in various places have been transformed, and supply and marketing cooperatives are no longer popular. Under such circumstances, you Pechoin do not have your own sales channels, which is a failure. fundamental."

The boss nodded and sighed: "I also know that channels are king, but how can the construction of channels be so simple and easy? It is too difficult."

Yang Fei hit the nail on the head, analyzed it clearly and clearly, and described the current situation of Pechoin Company in a very explicit way, hitting the deepest scar.

"We have channels, domestic channels. I, Yang Fei, think of me as second, but no one dares to think of me as number one! Not to mention other domestic brands, even Unilever and Procter & Gamble don't dare to compete with us!"

"Yes, I believe that." The boss nodded repeatedly.

Yang Fei said: "You want to restructure, which is a good thing. Pechoin Company is going to become privately owned, and I can buy it out entirely!"

The boss was silent.

Yang Fei knew that the other party could not make the decision in this matter, but the other party had great right to make suggestions.

"I will talk to the city leaders about acquisitions. I have already acquired three factories in Shanghai, one is the Zhonghua Toothpaste Factory, one is the Meifang Factory, and one is the Bee Flower Factory. These three factories are all in my hands. Turning waste into treasure, sales have been rising year after year. I believe that if I talk to the leaders, they will definitely agree to me taking over the Pechoin Company."

The boss's attitude immediately changed.

He knew that Yang Fei was right. Even under the same conditions, Yang Fei's chance of winning was much higher.

Looking at the country, how many companies have conditions comparable to those of Meili Group?

Yang Fei said: "I came to you just to communicate with you about some of the company's future operating details."

"What do you think, Mr. Yang?"

"After I took over, I don't want any big changes to the current team and leadership. From you, the boss down, all the staff, as long as you don't want to leave and there are no major faults, I will not fire anyone."

Yang Fei said this because he wanted to stabilize people's hearts first.

When enterprises are restructured, the easiest thing to mess up is the people's hearts. The first thing to be messed up is also the people's hearts. The hardest thing to stabilize is also the people's hearts!

Therefore, Yang Fei put forward his own ideas before formal negotiations.

By doing this, he can get the unanimous support of all the people at Pechoin Company!

Sure enough, the boss put a smile on his face: "Mr. Yang is indeed a person who does big things, and this idea is different! I don't even want to hear what the P&G representative said just now!"

Yang Feidao: "I will send a team in, and they will bring new technology, new marketing, new strategies, new products, new packaging, new concepts, and new channels!"

The boss said: "These are what our company is most in short supply! They are also what we need most."

Yang Feidao: "In addition, we have our own raw material company, and we have also built our own raw material base in China. Pechoin's products use herbal essence as their selling point.

All raw materials can be provided at our base, so that the cost of the product will be reduced to the lowest! "

When the boss heard this, he was like Wukong listening and couldn't help but dance!

"Oh, Mr. Yang, no wonder you are successful in business. How can you not be successful if you do this?"

"Using our raw materials, our technology, plus our marketing, and promoting it through our channels, the Pechoin brand can be brought back to life in less than three months!" Every word Yang Fei said was resounding.

The boss said: "Mr. Yang, do you have any good suggestions for our brand? Do you plan to keep it?"

Yang Fei smiled and said: "Of course, Pechoin and its brands will be retained. This is an old brand with a history of seventy years. Of course, we cannot easily erase it. On the contrary, we must carry it forward. However, the brand is too old, and we should give it a new meaning, which is the so-called brand transformation.”

"Brand transformation? How to do it?"

"Focusing on herbal skin care, we will change the brand's image to a younger one. We want young people to accept this brand."

"Mr. Yang, you bring funds, teams, technology, raw materials, marketing and channels! Then I believe that our Pechoin brand will definitely be radiant with new vitality! On behalf of the workers in the factory, Welcome to your arrival!"

Yang Fei smiled and said: "With the boss's words, I feel relieved."

The Pechoin that P&G was interested in was once again intercepted by Yang Fei.

The boss was also impatient and felt that such a good cooperation could not be missed to avoid long nights and nightmares. He immediately suggested that he accompany Yang Fei to go to the city leaders to negotiate the restructuring as soon as possible.

When Yang Fei walked out of the office, he didn't see Ning Xin.

The boss called his secretary and asked her where Ning Xin had gone.

The secretary replied: "Secretary Ning just went to the bathroom."

Yang Fei smiled and said: "Then just wait for her. Speaking of which, I just drank two cups of tea and I feel a little anxious. I'll go there too."

The boss said to the secretary: "Take Mr. Yang there."

"This way, Mr. Yang." The secretary politely led the way.

Yang Fei came to the bathroom door and was about to go in when he suddenly heard an exclamation from the women's bathroom.

"It's Ning Xin's voice, what happened?" Yang Fei was surprised.

The secretary of Pechoin's boss was a short-haired woman in her thirties. At this time, she said, "Mr. Yang, let me go in and take a look."

Yang Fei shouted outside: "Ning Xin? Ning Xin?"

Ning Xin ran out in panic and shouted: "There are men inside!"

Yang Fei was shocked and said: "Is there a man?"

At this time, the secretary of Pechoin's boss also screamed from inside: "Who are you? Why are you in here?"

A wretched man was trying to rush out the door while lifting his pants.

Yang Fei had quick eyes and quick hands, stretched out his right foot and tripped the opponent to the ground, then kicked him over and hit the opponent's sternum, causing the opponent to arch up like a shrimp in pain.

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