Chapter 1064: Elimination Plan

P&G's "Operation Broken Wings" is very troublesome.

As we all know, one of the most important reasons why Yang Fei's white washing powder sells well all over the country is that it has occupied all the cities in the country. Whether it is the first or second tier, the third or fourth tier, or in urban and rural areas, there is a white washing powder. figure.

In the words of Mr. Sean, the former US president of Procter & Gamble: "Where the water does not flow, white washing powder is sold."

In view of Yang Fei's characteristics of rural areas surrounding cities, P&G's top management also formulated corresponding strategies.

“Wherever there is white washing powder, there must be Tide washing powder!”

This is the essence of Procter & Gamble’s Operation Broken Wings!

P&G has a profound understanding that this price war cannot continue!

P&G cannot afford to fight this war, but it cannot end it unilaterally. Their only way is to defeat their opponents.

So, P&G launched an all-out war!

Their goal is to use the tactics of comprehensive coverage and price reduction across the board to completely defeat the white laundry detergent within one to two months!

White washing powder is the most important wing of Yangfei Meili Group. If this wing is broken, the Meili Group will suffer huge losses!

Procter & Gamble spared no expense in distributing its products across the country and also carried out substantial price cuts.

Tide laundry detergent, which originally sold for 3.5 yuan, has been reduced to 1.8 yuan!

This is really a bloody hand-to-hand battle!

P&G's move attracted Yang Fei's great attention.

After all, P&G is still the world's leading daily chemical company and is the biggest opponent that cannot be ignored!

Yang Fei held an emergency high-level meeting in Shanghai.

All the bosses went to Shanghai for a meeting.

Yang Fei has beautiful buildings in Beijin and Nanfang Province, but he does not have his own base in Shanghai.

Yang Feixuan chose to hold this meeting in the conference room of Shanghai Hotel.

Meili Group has grown rapidly in recent years, and the number of CEOs, vice presidents, and directors at all levels in each branch has reached more than 100!

Yang Fei stood in the middle of the conference room, with a large projection screen behind him.

The light from the projector hit his face, making his face look magical.

Yang Fei said in a deep voice: "Everyone, Meili Group has reached a critical moment of life and death! I am not being alarmist, but Procter & Gamble is pressing forward step by step and launching a full-scale attack! We have only two ways to go, either stand and win, or Kneel down and die!”

"I would rather die than surrender!" The bosses' arrogance was instantly ignited by Yang Fei.

It was Han Yiyi's first time to participate in such a high-level meeting, and she felt both excited and nervous.

Among all the participants, Han Yiyi had the least seniority. She was sitting at the back of the large conference room, with rows of CEOs in front of her from major domestic chemical manufacturers.

Yang Fei said loudly: "Who said the word death? We must not die! If P&G wants to cut off its wings, we will wipe them out!"

"Mie Tai! Mie Tai!"

Eliminate Tide, as the name suggests, means to eliminate Tide!

At this time, there was a knock on the door of the conference room.

Before Xiang Qiao could open the door, the door was pushed open from the outside.

It was a hotel staff member who came, and he said with a smile: "Excuse me, who is the person in charge? Let me take a step to speak."

Yang Fei gestured towards Qiao.

Xiang Qiao nodded, walked out, and asked, "What's the matter?"

The staff member said: "I'm sorry, it's like this. You didn't book our conference room in advance. It's temporarily rented to you. The client who rented this conference room now came for the meeting in advance, so..."

Xiang Qiao looked at him and asked, "So what? We rented your venue and paid for it?"

"Pay it, pay it. Our hotel is also very embarrassed. We didn't expect them to come early.

Do you think this is a good idea? We will refund the venue fee in full to you. Please find another venue to hold the meeting. "

"We paid the venue fee and the meeting was held. Now you tell us to leave? You rented the office to others and then to us. The responsibility lies with you. I don't care how you solve the problem, we will not leave."

"Miss, that's good. We will refund the venue rental fee to you, and pay you double the compensation. Please move to another place."

"Haha, do you think I haven't seen the money? You made the mistake yourself, so you can solve it yourself!"

Xiang Qiao is no longer the shy farm girl who is afraid of being ugly. Her dress, temperament, speech and behavior are all outstanding, and she has seen the world at first glance.

"Miss, miss, please be accommodating. We are in a difficult situation because we cannot afford to offend the person who booked the conference room."

Xiang Qiao smiled softly: "Then do you think you can afford to offend our boss? Why don't you go find out who rented your conference room now! If you knew, you would be proud of it. !”

"Excuse me, which unit do you belong to?"

"Beautiful Group! The person meeting inside now is our boss himself, and the people sitting in the audience are more than a hundred CEOs of our group! Not to mention your hotel conference room, our boss wants to borrow a conference room in the city, leaders I can agree! If you don’t believe me, just call and ask!”

"This? This? How dare I call and ask."

Xiang Qiao said: "Go back and tell your manager not to bother you again. Our meeting is very important!"

After saying that, Xiang Qiao took out a few bills and handed them over: "Thank you for your hard work!"

Xiang Qiao returned to the conference room, closed the door tightly, and stood guard by the door himself.

I don’t know how the hotel solved it. Anyway, they didn’t bother Yang Fei’s meeting again.

Yang Fei is talking about the "Elimination Plan".

"Our goal is not to eliminate Tide, we just need to make them retreat. Half a year ago, if P&G declared a full-scale war, I would not necessarily be sure of victory. Now, we can definitely win this war." war!"

"Some people ask me, why are you so confident? Because the six major production sites we have established across the country have been put into use one after another. Our six major production bases can effectively radiate all over the country, with short transportation time, low cost, and comprehensive coverage. Huge area!”

"And what about Procter & Gamble? They have always fought in urban areas, and their production bases and sales channels have also given priority to supplying to big cities. Now they want to learn from us and take the rural route. The idea is right, but the timing is a pity. wrong!"

"With P&G's current production lines and transportation capabilities, their mobility is far inferior to ours. In remote areas, we can replenish goods very quickly, but P&G takes several days! This is our advantage! Therefore, I have to Confidence to win!”

"However, we cannot take it lightly. Strategically we can despise the enemy, but tactically we must pay attention to the enemy."

"Next, I will formulate specific tactics. The vast majority of the bosses here will join in this battle. Even those who have not joined yet must be prepared for the battle and do a good job of backup."

"I reiterate that the contents of today's meeting are classified as group-level secrets and cannot be leaked. Everyone put down their pens, listen carefully, and just keep it in mind..."