Chapter 1050: Big Talk Again!

In the years when P&G first entered my country, Pechoin's sales were still very impressive.

Procter & Gamble's Olay series was once no match for Pechoin.

As the market changed, Olay gradually gained a foothold in the country, while Pechoin's sales declined.

This ebb and flow of brand advantages occurs every day in the business world.

P&G is still a little afraid of Pechoin. Seeing that this former competitor is getting old, P&G wants to come over and give it a boost, either to kill it completely, or to acquire it and then slowly kill it.

If such a good brand fell into the hands of others, it might rise up from a dying illness and once again become the leader and become a strong rival of P&G.

Yang Fei was sitting in the reception room, talking quietly to Ning Xin.

The sound of the door opening and words of farewell sounded outside.

Yang Fei knew that P&G's people had left the scene.

Ning Xin whispered: "Would you like to say hello to P&G's people?"

Yang Fei shook his head gently, he didn't want to be too high-profile.

The price war between him and P&G has been going on for several months!

Yang Fei used to like to read martial arts novels. Many novels would describe this scene: two masters with deep internal strength compete with each other. Once they are in a stalemate, there is no possibility of retreat unilaterally. Whoever retreats will die! Unless both parties withdraw their hands at the same time.

Now Yang Fei and P&G are in such a stalemate.

But given the grievances between Yang Fei and P&G, no matter who it is, they will not give up easily.

Yang Fei was fighting a defensive war. Although the profit was lower, he still made money.

Coupled with the reduction in advertising expenses this year, the price tug-of-war is over, and the Meili Group has not suffered much loss.

Also, the fight between the two tigers attracted many melon-eating crowds.

The more people watching, the more people will support.

Beauty Group is equivalent to a long-term promotion.

In fact, Yang Fei’s slogan is to express gratitude to the Meili Group for its fifth anniversary and offer huge rewards through price reductions.

Low cost, small profits but quick turnover, Yang Fei can fight this kind of price war for a year!

But P&G couldn't hold on for so long.

The high advertising fees and all costs are higher than that of the Meili Group. The profits are then distributed to dealers at all levels. Many products are profitable at a loss, and P&G is already overwhelmed.

At the same time, the lawsuit between Yang Fei and P&G in the United States has been settled.

The result is this. P&G accused Sean of violating the rules, but found no evidence. The prosecutor believed that Sean left P&G with normal procedures. P&G's inhumane management methods have also been criticized by the American people.

Procter & Gamble's accusations were dismissed.

Yang Fei accused P&G of unilateral breach of contract, but the evidence was conclusive and was supported by the agreement.

The prosecutor ruled that P&G lost the lawsuit, compensated Beauty Group for US$500 million in losses, and borne all the costs of the lawsuit.

This protracted judicial competition took several months. Yang Fei used a powerful team of lawyers and Martin's influence among black people to put pressure on the local judicial institutions and force the United States to make this fair verdict.

A Chinese company fought a lawsuit against an American company and actually won!

This is rare in American history.

Americans, who have always prided themselves on cheating and not admitting their mistakes, actually lost to a Chinese company?

This lawsuit has created two extremes.

First, Yang Fei’s Meili Group products continued to sell well, and coupled with the hot sales of Yang Fei’s two new books, it triggered a “Yang Fei craze”. Meili Group’s products were loved by the majority of the American people.

Americans who originally didn't know about Beauty Group became interested because of this lawsuit.

The popularity of Meili Group in the United States has reached unprecedented heights.

What P&G lost was not only the lawsuit, but also reputation and credibility!

As we all know, a company must spend its entire life establishing the three dimensions of its brand: visibility, reputation, and loyalty.

These three are the components of brand power.

It is relatively easy to establish awareness. As long as the advertising is in place, it is easy to open up awareness.

But reputation and loyalty are more difficult to establish.

If a brand has high visibility but no widespread reputation, it is equivalent to being notorious!

Only when popularity and reputation match can consumer loyalty be formed.

As the saying goes, if you don't do anything, you will die. Procter & Gamble originally wanted to use a lawsuit to defeat the Beauty Group, but in the end, Yang Fei succeeded!

The footsteps outside gradually faded away.

After a while, two people, a man and a woman, walked into the reception room.

"Oh, Mr. Yang, I've heard about you for a long time. Nice to meet you. Nice to meet you!" Boss Pechoin walked in, smiled, shook hands with Yang Fei, and arranged for the secretary behind him to "clean up the office."

Yang Fei didn't act carelessly and said with a smile: "Boss, P&G sent people here to buy your factory?"

"No, they just want to acquire our brand."

"Oh, only buying brands? No factories?"

"What a beautiful idea P&G has! The brand is the sweet potato, but the factory is a liability! The brand value is low, but the factory industry price is high!"

Yang Fei said: "To be honest, I also heard that your factory is going to restructure, so I came here to ask about the situation."

The secretary came to report that the office was tidied up.

"Mr. Yang, come and talk in my office." The boss made an inviting gesture.

The secretary made tea and brought it over.

The boss waved his hand and asked the secretary to go out: "No one is allowed in without my instructions."

"Okay, boss." The secretary agreed and closed the door tightly.

"Mr. Yang, I know your purpose. Meifang Factory and Bee Flower Factory have been acquired by you. In your hands, these two factories have taken on new vitality, especially Bee Flower Factory. The original brand has also been acquired. In order to retain it, relying on your Meili Group’s own sales channels, sales are increasing day by day, and now the monthly sales exceed 100 million, right?”

Yang Fei smiled and said: "Yes, I have always been very optimistic about the Fenghua brand. However, what I am more optimistic about is your Pechoin brand. Here, in front of the boss, I will make a big statement, I want Pechoin to develop. Become a big brand with annual sales of 20 billion!"

"Annual sales of 20 billion?" The boss was stunned, then laughed and said, "Mr. Yang, it's lucky that you said this, otherwise, I would have issued an eviction order! If anyone else had said this, I would have called him a lunatic. , beat him out! However, if you say it, I will ask, why do you have such a loud tone? "

Yang Fei said confidently: "It's because of Pechoin's quality and reputation, because of Pechoin's 70-year brand history, and because of Meili Group's sales channels all over the world! It's because of me, Yang Fei, who has created A daily chemical kingdom like Beauty Group!”

The boss crossed his hands, supported his chin, and said with a shocked face: "We have seen the success of the Meili Group, and I have no doubt about your management ability. However, you want to build our Pechoin brand into a single-owner with annual sales of 20 billion. Brand? It’s not easy! Do you know how many sales we have now?”

Yang Fei said: "Your current sales volume can be ignored."

The boss shook his head and smiled bitterly: "You're right, it really can be ignored! I don't know how a brand that has been established for decades has declined to this level!"

Yang Fei said: "You don't know, I know! Do you want to hear my opinion?"