Chapter 1,074: Loss of US$15 Million in Half a Month!

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Ning Xin pursed her lips and said with a smile: "In rural areas, the folks are very taboo about pure white things. They only use pure white for weddings."

Yang Fei said: "Yes, this is a big taboo! White and black, in the eyes of city people, are simple designs and environmentally friendly. But whether the folks will buy it, I think we will know soon. The most important thing is, Our washing powder can be carried by hand, but P&G’s does not have a handle hole!”

Ning Xin said: "When the villagers go to the market, they buy washing powder by the way. Most of them don't have shopping carts and shopping bags. Whoever can take it away."

Yang Fei said: "Well, this design may seem small, but in fact the details determine success or failure!"

Ning Xin said: "What about the quality of their washing powder? Is there any problem?"

Yang Fei said: "It has a light fragrance, and the quality should be about the same as ours. After all, this is the first batch of products P&G uses to hit the market. If the quality is too inferior, it will not be sold."

Procter & Gamble is determined this time to seize rural land from Yang Fei.

The speed with which they distribute goods is so fast that people cannot react.

Almost overnight, Procter & Gamble's Tide laundry detergent was placed on the counters of various canteens in towns and villages.

At a market in a certain town, a rural aunt went to the market. She sold out two chickens and three ducks she raised at home, bought half a catty of pork, and bought a handful of her son’s favorite paper-wrapped candies. When she was about to return to the village, she suddenly remembered Her own washing powder had been used up the day before yesterday. She walked into the canteen as usual and found the little girl with a cute smile at the usual place on the counter. She put her fingers into the hand hole and lifted it up easily.

At this time, the store owner came over with a smile: "Third aunt, where are you buying washing powder? Can you try this? New product, big brand, from Procter & Gamble, American product, the same price as the white product, only one yuan and eighty. !”

The aunt took a look at P&G's products and grinned: "Wuyaozi, where are you trying to trick a ghost? I've been doing business for two years, and I'll see if you can become a sperm! The price of these two packs of washing powder is RMB 18. That pack is obviously much less! I am used to using this little girl. Look at how pretty this little girl is. It would be beautiful to be my baby’s wife in the future! Don’t you think so?”

"Third Aunt, don't think about it! She is a child star! Your son is not worthy of her! Look at this pack of washing powder! This is really a big brand, American product!"

"You don't want it! I want this kind of thing. I've been washing it all my life! Don't worry about using it! You can keep that white stuff for your own use!"

"Third Aunt, this White brand washing powder has only been out for a few years? How come you have been using it all your life? Did you use washing powder when you were a child?"

"Then I don't know. Anyway, I always use this little girl's one."

"..."

"Wuyaozi, I'm leaving!"

The shop owner sent away the third aunt, turned around, shook his head and sighed: "Oh, what a big brand this is! It's been a week and not a single pack has been sold! No matter how much rebate you give, if people don't buy it, what can I do? ?”

Thinking of the profit plus rebates for every pack of Tide laundry detergent sold, which was obviously more cost-effective than selling the Clean White brand, the store owner started thinking.

He put away all the white washing powder, leaving only Tide on the counter.

The shop owner thought proudly, this time, what else do you want to choose?

After a while, a man in his fifties walked into the store: "Boss, take a firecracker. Someone died in the village and they have to be carried from in front of my house! I have to set off firecrackers to see him off. Take two yuan a firecracker. That’s enough. Get two more porcelain serving bowls! Large flower bowls that cost one dollar each. By the way, get another pack of washing powder, one for eight dollars. Come on, my guest is waiting for me outside!"

"Here we go," the store owner laughed. He prepared everything for him, put it in a plastic bag and handed it over, "Brother, five and eight dollars together."

The man paid the bill and walked out with the bag.

The store owner was happy and smug, and tried another way to sell.

For a pack of washing powder, you will earn an extra 30 cents in rebate.

Just when he was proud, the man turned back again, holding a bag in his hand, and asked the boss angrily: "The washing powder I want is not like this! How did you cheat me? I was scolded by the patrons!"

"I got it right, one dollar for one bag." The store owner said.

"Who are you kidding? There's no little girl on this washing powder, and the packaging is much smaller! You're selling it for one dollar and eighty like this? Has your conscience been eaten by a dog?"

"Hey, brother, why are you scolding people?"

"Swearing at you is an understatement! Aren't you doing harm to others? Are you going to kill the villagers?"

"No, brother, this kind of washing powder is the same as the previous one, and it sells for one yuan and eighty. When that kind is sold out, I'll get this one for you."

"Didn't you tell me earlier that it was sold out? Refund the money!"

"No, brother, this is really the same. This is a big brand. It sells for three and a half yuan in the city! It only sells for one and eight yuan when there is a promotion in the factory!"

"I don't care how much you sell, which one my patron asked me to buy! Get your money back!"

"Brother, let me change you a bag of washing powder, okay?"

"Money back!"

"Brother, I..."

"Are you going to refund? If you don't refund, I will destroy your store!"

"retreat!"

"Five eight dollars!"

"No, brother, you have to be reasonable. Why don't you withdraw this bowl and firecrackers?"

"I don't believe you anymore! You specialize in killing gangsters! I'll buy it next door! If you don't return it, I'll call the police station! My cousin works as a household registration policeman at the police station!"

"...Okay, I'll retreat!"

The man took five and eight dollars and turned around to buy something else.

The store owner was holding the returned goods and was about to cry.

He turned around, took out the hidden white washing powder, and placed it in the most conspicuous position on the counter.

Half a month later, an emergency meeting was held at P&G's Greater China headquarters.

The topic of the meeting was: "Having implemented the wing-breaking plan for half a month, the company has lost US$15 million! Urgently looking for countermeasures!!!"

Procter & Gamble's smart people put forward suggestions one after another, but they were all rejected by the boss.

Yang Fei heard that P&G's meeting lasted for more than ten hours and was not over yet.

Su Tong came back from other places and told Yang Feidao: "All six major production bases have been put into production, just in time for the elimination plan!"

Yang Fei said: "P&G has not taken action for a long time, and has not taken action for a long time, but it has chosen this time. Do you think it is God who is helping me?"

Su Tong pursed his lips and smiled: "We said we would eliminate them, but we didn't take any more actions. Do you think we should lower the price by another dime?"

Yang Fei said: "Speaking of price reduction, I just heard feedback that our washing powder has not been reduced in price in many areas, especially in towns and villages, and has been selling for 1.8 yuan."

Su Tong said angrily: "Really? Why? This is the dealer's problem. I will hold them accountable! Why don't they implement the plan formulated by the headquarters? Do you still want to be a dealer?"

Yang Fei pondered: "Since ancient times, there have been policies from the top and countermeasures from the bottom. The terminal vendors may have their own considerations if they don't lower the prices. Moreover, even if they don't lower the prices, I found that they are selling quite well."

Su Tong was stunned: "Then you mean to turn a blind eye, close one eye and forget about it?"

Yang Fei nodded and said: "I don't care for the moment! As long as our products can be sold!"

The cell phone in his pocket rang. Yang Fei took it out and saw that it was Chen Ruoling.

He hesitated slightly, but still answered.