Chapter 251: Solve the QQ Crisis

Now that he decided to advertise, Chen Yu thought of the previous advertisements.

"When playing games, drink as many oranges as possible."

At that time, it was to cooperate with the promotion of the game, so such an advertisement was used.

Subconsciously, Chen Yu was also going to use this as an advertisement.

However, Chen Yu shook his head behind him.

No, the positioning of playing games is too single, and the Internet is not just as simple as playing games.

In the future, more and more people will be online, and they will have a lot to do.

Internet?

With that said, Chen Yu's eyes lit up.

If you like to surf the Internet, drink more oranges.

This advertisement made Chen Yu excited all of a sudden.

Going online is definitely better than playing games, and it's easier to advertise.

Although there are only more than 30-40 million Internet users, but this is only now.

In the future, the number of people online will reach 800 million, or even break 1 billion, and basically everyone will be online.

At this time, although it seems that there are some niche people who use "love the Internet, drink more oranges", the market will become larger and larger in the future.

It can almost be said that as long as the positioning of this advertisement is accurate, the growth of more oranges and more people in the future will be bound to the growth of the Internet population.

The number of people who go online increases as much as the number of people who drink more oranges.

This is a huge market.

At the same time, we have not found this market as positioning on the Internet.

Of course, this ad is not just about more oranges.

Since it is love to surf the Internet, then surfing the Internet can be linked with a series of businesses of Universal Technology.

The most important thing is YY.

As long as the footage of YY is added to the commercial, I believe that YY will definitely have a very big outbreak.

Thinking of this, Chen Yu suddenly figured it out.

If the advertisements go down like this, the challenge from QQ can really be ignored.

That is to solve the crisis of more oranges and more, and also perfectly solve the challenge of QQ.

Killing two birds with one stone, this deal is a good deal.

...

Tongyi Group.

"Manager Hu, what's going on at Duochengduo?"

"Mr. Hou, if you have more oranges, you still don't sell them."

"Oh, are they ready to fight with us?"

"They also have to have the strength to fight."

Since the last time Duocheng Duoyi has managed to get multiple brands of fresh oranges, Tongyi has launched a brand new "Xianle Orange". Of course, this is just another label for the fresh orange, the original recipe and the original taste. In addition, in order to seize the market as soon as possible, Tongyi Group has invested heavily, first of all, it won the golden advertising time of various satellite TV stations. I have to say that such advertisements have achieved great results. Once Xianle Orange was launched, it was loved by many citizens. At the same time, it also affects gamers who used to surf the Internet in Internet cafes.

However, they don't know why these gamers are so hardcore. Although the sales of more oranges and more have indeed declined, the decline is too small.

"Don't underestimate the amount of oranges, although the amount of oranges is not very good,

But the Huanyu technology behind them is not simple. "

Speaking of Universal Technology, Hu Yuan also changed color.

Before, he looked down on Duochengduo, although he knew that the parent company behind it was Huanyu Technology. But at that time, he didn't know much about the Internet. Even if he knew about Huanyu Technology, he didn't think about this Internet company. However, the news broke that Huanyu Technology was about to go public in the United States, but it directly shocked Hu Yuan.

The profit of more than one billion yuan a year is more than what they make together.

After thinking about it, Hu Yuan said: "Mr. Hou, Huanyu Technology is mainly engaged in the Internet, and the acquisition of Duocheng Duo is just incidental to them."

"What if they also spend money on TV commercials?"

"Impossible, even if they have money, they can't support a small beverage factory with such strength."

Hu Yuan shook his head.

It is quite a lot of calculations. The current Duocheng Duo Beverage Factory is only worth 100 million yuan, which is still an overestimate.

But the advertisements they put in now have reached 100 million.

Huanyu Technology can't be willing to spend 100 million yuan for Duocheng to spend more advertising.

However, after Hu Yuan finished speaking, Hou Rongrong's assistant walked in nervously: "Mr. Hou, Duochengduo has contacted various David TV stations and is ready to fight with us in an advertising battle."

"I……"

Hu Yuan opened his mouth, wishing he could slap himself.

...

penguin.

"pony, you are still amazing. If you hadn't insisted on opening our QQ game, I'm afraid our current IP flow would have dropped even more severely."

"Now we are behind Huanyu Technology."

"Uh, it's impossible."

There was some embarrassment on Zeng Liqing's face.

Speaking of which, their Penguins were still ahead of Universal Technology, but they were overtaken by Universal Technology in less than a year.

"Yeah, it's mainly because Huanyu Technology makes more money from games, which gives them the capital to make a fortune. However, our triumph is not bad. When we represent a few more games, we will work with Huanyu Technology. battle."

Speaking of which, Zeng Liqing despised Universal Technology.

If Universal Technology hadn't cooperated with their Triumph at the beginning, they would have lived like a year now.

"The Triumph side is almost stable, and we have to focus on instant messaging."

Ma Huateng emphasized.

"pony, I have already contacted several popular game dealers from YY Games."

"They promised to come?"

"Not yet, but don't worry, as long as we give them some more benefits, they will definitely be shaken."

"Well, now we mainly pull game developers, not to mention making money, even if they lose money, they will be pulled over."

"clear."

The founders of Penguin all know the importance of instant messaging.

"Is there any action from Huanyu Technology?"

After thinking about it for a while, Ma Huateng was still worried about Universal Technology. He was scared by Huanyu Technology. Although they also kept up with the open platform, he was afraid that if they dared to lower the profit sharing, Huanyu Technology would also decline. As long as Huanyu Technology also has the idea of ​​not making money, Penguin can't get any benefits. And not only can't they get it, they haven't got the strength to fight with Huanyu Technology recklessly.

You know, they can't afford to fight for money.

"At the moment, Huanyu Technology has not taken any action, and they have also revised the new cooperation terms, increasing the original liquidated damages to 100 times. But this only works for the game companies that join later, for the previous game companies. In other words, as long as the chips we give are high enough, it is not impossible for them to default.”

"So, they won't cut the profit share?"

"It shouldn't, and it has been rumored before that they are going to be listed in the United States. Since they are going to be listed, the financial report must be better. If this is to reduce the profit sharing, it will affect their financial report too much."

"It is."

Having said this, Ma Huateng breathed a sigh of relief.

"It's 6 o'clock, let's get off work."

Ma Huateng is also very tired these days, so he doesn't plan to work overtime today.

"came back."

As soon as he got home, his wife Wang Danjun made Ma Huateng a cup of Tieguanyin.

"It's rare for you to come home so early."

"Alas, the company has been busy for a while."

"I know, since I'm home, don't think about the company, have a cup of tea and watch TV."

Putting down the teacup, Wang Danjun switched the TV to Mango TV.

Mango TV is putting on a fun and funny variety show. Watching TV occasionally can relieve fatigue.

Ma Huateng and his wife first met through QQ, when Ma Huateng said that he was an engineer.

It's just that they didn't expect that they would end up together later.

It should be said that Ma Huateng is one of the earliest representatives of online dating in China.

"Um."

Ma Huateng listened to his wife and pressed his temple. He was going to think about the company today.

"This variety show is pretty good."

"Really."

"very funny."

"watch together."

Rarely at leisure, Ma Huateng watched TV with relish.

It's just that Mango TV is good at everything except for a lot of advertisements.

Just watched for ten minutes, but an advertisement popped up.

[More C, more moisturizing, fresh oranges, give you a healthy glow every day...]

"Another ad."

Wang Danjun was a little depressed.

"It's alright, just look at the commercials, their commercials are good."

"Well, I don't feel anything at all."

"Look, this Tongyi advertisement instills the value concept of Xianle orange nutrition to users. When users buy Xianle orange, they will think, I drink orange music to drink more healthily."

"It turns out that there is such a thing."

Wang Danjun is full of admiration for her husband Ma Huateng.

An advertisement can analyze so many truths.

"What about this?"

"Which one?"

"That's it... If you love the Internet, you drink more oranges."

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