Chapter 250: Advertising War, Who Is Afraid of Who
"Chen Yu, you must never go to another school for the China-Japan-Korea Finals in Bubble Hall."
"Ah, Dean Li, didn't the school say to think about it?"
"Consider...is there?"
"That's what you said at the time."
"You must have heard it wrong. For a competition like this, the school welcomes it with both hands."
"Well, I heard it wrong."
Chen Yu smiled and admitted his mistake.
Of course, it's not that Chen Yu heard it wrong. As for the reason, it's because the Bubble Hall competition has been so popular recently.
Originally, the school also said that it would be considered, but now, seeing this situation, it was decided in minutes to agree.
Afraid that it would be too late, Li Biqing made a special call to Chen Yu.
"Then it's settled, the game must not be put in other schools."
"Don't worry, Dean Li, although school hasn't started yet, I'm also a member of Shenzhen University."
"It's good to know."
Li Biqing nodded in satisfaction.
"Zou Tao, the Bubble Hall Finals will be held in a few months."
"Our side is still in the preliminaries for the time being. Japan and South Korea are a little slower. They have just launched this event. They need a certain amount of time. We estimate that it should be in December."
"This competition must be done well, which is related to the image of our Universal Technology's external publicity."
"Yes."
Zou Tao nodded vigorously.
Although Bubble Hall is a free-to-play game, making money in itself is better than not in Legendary World.
But making money in the legendary world is making money, but the image cannot stand up.
Bubble Hall is different, but the China-Japan-Korea Three Kingdoms competition has established a fairly good e-sports image for Bubble Hall. Although this image may not be supported by everyone, at least it seems that the positive image is relatively good.
...
"Li Nan, is there any movement here at Penguin?"
After instructing Zou Tao, Chen Yu came to the instant messaging department of yy.
"Penguin copied our open-ended strategy."
Open QQ game, Li Nan pointed to their game and said: "Penguin announced yesterday that their QQ game will allow all application software companies to launch products under their banner, and at the same time, they have also developed QQ game api. Of course, this is not the most Important. On top of that, they have a 3:7 split.”
"Penguin 3, Client 7?"
Chen Yu's face sank.
"Yes."
Li Nan nodded: "Penguin does not intend to make money but also wants to grab the market with us."
"It seems so."
Chen Yu touched his chin: "Li Nan, what do you think?"
"I think Penguin's move is useful, but it may not shake our platform."
"Oh, what do you say?"
"Mr. Chen, look, although QQ games are also engaged in development platforms, they started a few steps later than us, and they are already several steps behind. Coupled with their current popularity of QQ games, they can't compare with ours at all. They come up with a 3:7 split, which may not attract too many game makers."
"What if the game dealer on our side jumps to the QQ side?"
"We have exclusive contracts with all game developers,
They dare not jump. "
However, when Li Nan said so, Chen Yu shook his head.
"Li Nan, don't underestimate your opponent."
Chen Yu said: "Although the popularity of QQ is not as popular as us, it still has a certain popularity. Coupled with the 3:7 split they made, this is very attractive, and we are 5:5, half to half. , it would have been fair, everyone could make money. But, for game developers, who doesn’t want to make more money?”
"Also, even if we have exclusivity agreements with game makers on all platforms, it's not very useful. When the profit reaches a certain point, all the contracts are waste paper."
Capitalists have no contract at all, and some have only interests.
As for why many capitalists abide by the contract, it is because they feel that abiding by the contract can obtain greater benefits. But if breaking the contract can lead to greater benefits, why should it be followed?
Of course, most software manufacturers will abide by such a contract. After all, Huanyu Technology now has a great advantage. Even if the qq side makes a 3:7 share, they don't necessarily earn more than the yy side.
However, this threat has some effect.
However, despite that, Chen Yu also had some headaches.
This penguin is really hard to deal with.
Having competed with him so many times in a row, although Huanyu Technology has gained an advantage, it has never eliminated him.
"Manager Shi, what's the matter?"
There was a headache, but at this time, Shi Lanfang, who was in Xinfeng, called Chen Yu.
"Mr. Chen, the sales of our more oranges have dropped a little recently."
"How much did it drop?"
"About 5 percent."
"It's normal market volatility."
Chen Yu frowned.
He is annoying now, where is he interested in more oranges.
"Mr. Chen, our Duocheng Duo market has always been growing steadily. This time the decline was very unexpected. I did some research, and it was mainly because Tongyi launched a new product, Xianle Orange. Moreover, they started a large-scale TV station. advertise."
"Okay, I see, Manager Shi, you should formulate a strategy as soon as possible."
Chen Yu didn't say much, and hung up the phone.
Shi Lanfang, who was far away in Xinfeng, was a little stunned. What happened to Mr. Chen?
"Penguin, penguin."
"You have a lot of tricks."
Staring at Penguin's QQ game, Chen Yu couldn't come up with anything for an afternoon.
This is really difficult.
If you want to defeat QQ, you have already done it, but it is really not that easy to destroy him.
"Forget it, don't think about it today, think about it tomorrow."
His thoughts were a little chaotic, and Chen Yu stopped thinking about penguins for the time being.
Business competition is not a day or two, and sometimes it is normal for one day to not think clearly.
"Hey, by the way, Manager Shi seemed to have made a phone call just now."
Putting down the penguin matter, Chen Yu seemed much more relaxed.
Immediately, he remembered Shi Lanfang's phone call.
"Manager Shi, you said just now that Tongyi and the others took action?"
In the end, it is the beverage factory that he started. Although it is not his main business, he can't be questioned at all.
Feeling a little remorseful in his heart, Chen Yu called Shi Lanfang back.
"Mr. Chen, yes."
Seeing Chen Yu answering his call, Shi Lanfang was overjoyed.
Although she is in charge of the entire beverage factory, Shi Lanfang still has no bottom when she encounters such a strong competitor. I wanted to report to Chen Yu, but Shi Lanfang's heart sank after a phone call just now. However, she knew that this beverage factory was completely purchased by Chen Yu, and he might not take it to heart.
"Which TV station did they advertise on?"
"I voted on all David Video channels in China, and they all chose prime time, including CCTV."
"Such a big deal?"
"I also feel that they may want to completely drive us out of the market within half a year."
"It's not that easy to get us out of the market."
"In addition, Mr. Chen, they sent a representative again, saying that they want to discuss the acquisition again, and the price is twice the last quotation."
"Tongyi is a good move."
Turnip and stick, see if you can stand it.
"Manager Shi, the price looks okay, otherwise, we'll sell it."
"what……"
Shi Lanfang exclaimed in surprise, "Mr. Chen, don't sell it."
"Why not sell it?"
Chen Yu said with a smile: "Tongyi Group has more experience and strength than us. If they acquire Duocheng, we may have better development."
"Mr. Chen, if this is acquired, our Duocheng Duo brand will be gone in the future."
"It is."
"Mr. Chen, don't sell it."
Shi Lanfang felt up and down in his heart, really worried that Chen Yu would sell more oranges and more oranges.
"Okay, just kidding you, although I mainly work on the Internet, I won't care about how many oranges we have."
Chen Yu said: "Since they want to beat us with advertising, then we will have an advertising war with them."
"Mr. Chen, the advertising costs of TV stations are too amazing, and our funds are not enough."
"It's okay, I can still afford the money for advertising."
Tongyi enterprises have not yet made money from their Huanyu Technology.
advertising wars.