Chapter Two Hundred and Sixty-Four: Netease Shot

"The core of chain enterprises is standardization. Only when a strict standardization system is established, can enterprises open stores all over the world, so KFC, McDonald's... can sweep the world. Excuse me, why are some chain catering enterprises in the West able to enter the country? Everywhere, but most of our Chinese food businesses can’t.”

Today's class is Fundamentals of Economics.

After the lecturer "Li Ying" read the explanation, he threw a question.

"Shen Yue, answer this question."

"I don't think most Chinese food brands have developed a strict standardized process. At the same time, the taste of the same dish made by each Chinese food chef is different. The more senior chefs have their own characteristics, they are forcibly placed in the In the same standard, the level of these chefs is limited. But if there are Chinese food companies that can formulate their own standards, Chinese food companies can also open chain stores all over the country.”

"The answer is very good. Some Chinese food companies have already started to move in this direction. For example, Zhen Kung Fu, Yonghe Soy Milk, Auntie Dumplings... etc. However, these chain brands still have many restrictions. For example, Zhen Kung Fu, although He has successfully formulated standardization, but most of his dishes are steamed. Although the steamed taste is good, not many people like to eat it. Another example is the aunt's dumplings, which are also inseparable from steaming. Because only steamed Only by controlling the heat, the taste can be maintained. Let’s think about it again, can some ordinary restaurants develop a chain brand? Or take hot pot as an example, can he develop a hot pot brand?”

After speaking, Li Ying added: "I know everyone will definitely say that there are many hot pot brands, and there are indeed many old brands, but in fact, the scale is not large, and the brand awareness is not particularly high. Not to mention KFC, McDonald's Compared with these, it is impossible to compare with the real kung fu.”

"Chen Yu, isn't your family a hot pot restaurant, tell me."

Yang Bin touched Chen Yu and said.

"Come on, it's not like you didn't see how the business was going the other day."

Chen Yu shook his head.

It's just that although Chen Yu didn't want to answer, today Li Ying called Chen Yu directly: "The one in the middle will answer."

Unlike high school and junior high school teachers, university lecturers are mostly able to call out students by name.

University lecturers are usually in charge of several classes, and sometimes they have to teach several large classes.

At most, they can get to know some of them who are more active and have better grades, and the others generally cannot be named.

And soon after school started, it was normal that Li Ying couldn't call Chen Yu's name.

"Uh... me?"

Chen Yu was helpless.

After thinking about it, Chen Yu said: "I think whether it is an ordinary restaurant or a hot pot, as long as certain standards can be formulated, chain stores can be opened all over the country. Of course, this standard is somewhat difficult. The food is completely different, they are simpler in seasoning, but Chinese food is more complicated. However, we don't have to focus on Chinese food and work hard on seasoning, we can make standards from other places, for example, we We can start with the culture and concept of Chinese catering.”

"Hey, this idea of ​​yours is quite innovative."

Li Ying had never thought about how students would answer this question, he just asked everyone to think about it. Really kung fu can think of the standard of steaming, and Aunt Shuijiao also uses steaming to make dumplings. Can other Chinese restaurants also think of another way to make standards.

However, Chen Yu took a different approach and came up with a different approach.

Although this approach may not be achievable, theoretically speaking, it is quite insightful.

"Can you be more specific?"

"Now there is such a Chinese catering brand in Beishi. His name is South Beauty, which was established in 2000. Although he is not particularly well-known now, I think their concept is very good. They start from the concept and create fashionable, classic, Taste...I believe that philosophy can become their standardised operation."

"In addition, in addition to South Beauty, there are some Chinese restaurants that are trying this. There is a Chinese restaurant [Fengbo Zhuang] that uses martial arts culture as a standard. Their culture relies on Mr. Jin Yong's martial arts culture, although their dishes taste good It may not be the same, and it is difficult to evaluate the level, but in another way, I think our Chinese restaurant can still make a brand. As for hot pot, I think it can form its own brand more than any Chinese restaurant. .Because the production of hot pot is relatively standardized, although there is no hot pot brand that can be compared, it is just that everyone has not found a better idea. As long as they find it, I believe that there will definitely be a hot pot brand that can stand out in the future. …”

Of course Chen Yu wouldn't talk about their hot pot Xishi.

But Chen Yu's answer shocked the lecturer Li Ying.

Even he never imagined that Chinese catering could have such a development idea.

Putting this in front of other Chinese catering entrepreneurs, this kind of thinking can completely create another business model.

"What's your name?"

"Chen Yu."

"Chen Yu."

Li Ying nodded, he remembered Chen Yu's name.

...

"I'll go, Chen Yu, yes."

"It can be anything."

"Your answer in class just now shocked Teacher Li."

"Oh, I'm just kidding."

"It's pretending to be forced again, isn't it, what, the squad leader Shen Yue has been watching you all the time."

"Have it?"

"Yes, yes, I testify. I saw the monitor staring at you for a long time. Ah, ah, actually, I like the monitor. Since that's the case, I'll give it to you."

Yang Bin gave you a picture of a good brother, and Chen Yu put up a middle finger.

"Brothers, how about playing the Westward Journey for a while, the Westward Journey is fun."

"Forget it, I play Legendary World."

"Chen Yu, how about you?"

"I like watching the news."

Although it was 2002, the conditions of the four people in the dormitory were not bad in all aspects.

Therefore, each of the four people in the dormitory has a computer.

After class, Yang Bin proposed to play games together.

"Gao Tian, ​​what are you playing?"

Yang Bin asked about Gao Tian.

"I'm also watching the news."

"Damn it, you are learning from Comrade Chen Yu, do you want to study hard?"

"I'm not as serious as Comrade Chen Yu. I read game news. Huanyu Technology is going to release a new game."

"Oh, you mean Fantasy Westward Journey?"

Yang Bin is a big talker, and has recently paid attention to Fantasy Westward Journey.

"Yes, this is it, I'm going to play."

"What are you playing, brother, Fantasy Westward Journey is a copy of Westward Journey."

"Did you copy it?"

"It must have been copied. NetEase News has reported it."

"Where is it, send it to me."

"No, YY has sent you a link."

Chen Yu, who was sitting on the other side, put in a sentence: "Yang Bin, send me a copy of the link."

"it is good."

Click on the link sent by Yang Bin, and sure enough, NetEase's attack has arrived.

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