Chapter 140: PPC

Of course, this is only the second trick.

The third trick.

The third trick, Chen Yu, didn't tell Zhang Jianming and the others.

This trick doesn't require a company, it only requires Chen Yu to move a finger.

"Okay, Li Nan, come up with the referral code."

"Brother Jian, you inform Wang Chang and ask them to contact major software developers, including those CD makers."

In fact, many people will not download at this time.

Many CD-ROM manufacturers have assembled a variety of software on CD-ROMs.

As long as you insert the CD, you can install all kinds of software inside.

"Okay, we'll do it right away."

After the two left, Chen Yu opened Baidu.

Chen Yu opened Baidu not to search for anything, but to enter the PPC section of Baidu Enterprise Edition.

PPC is a set of commercial advertising solutions just launched by Baidu.

Users can promote your products online through keyword PPC rankings.

For example, if Chen Yu wants to promote navel oranges.

You can directly add the word "navel orange" to the keyword.

When ordinary users search for navel oranges, Chen Yu's navel oranges are at the top.

Of course, the premise is that you have to pay for it.

When a user clicks your keyword link once, Baidu will automatically deduct the cost.

Generally speaking, the minimum cost for a keyword click is 1 cent.

Of course, this is without bidding.

If most people want to use navel orange as a keyword, it depends on who gives more money.

but,

Chen Yu did not use this PPC to promote navel oranges.

His navel oranges have already been sold, and there is no need for such promotion.

He wrote keywords such as "instant messaging", "chat", "chat room", "friends" on the promotion page.

Yes.

Chen Yu is here to advertise their YY.

Compared with the indiscriminate advertising method of portal websites, Baidu PPC is undoubtedly more accurate.

Because he is based on keywords to search.

When a user searches for these keywords, he is very likely to become your customer.

For example, if a customer searches for instant messaging, he needs to download an instant messaging tool.

A customer searches for a chat room, and he just wants to chat... The same can be introduced into instant messaging.

All right.

The above is Chen Yu's nonsense.

He wouldn't be so uninspired.

Do you still need him for an operation like this?

So, he continued to write a keyword "QQ".

Then, the link of the "QQ" keyword points to the YY download page.

Ouch, what a shame.

However, it was too exciting.

Chen Yu smiled, and then transferred 1 million RMB to his Baidu account.

...

Baidu.

Since Baidu was founded in 1999, Baidu has developed for three years.

In the past three years, Baidu has developed very well, and it has become the world's largest Chinese search engine in one fell swoop.

However, this time is the same as most Internet companies.

Although they have grown to a certain scale, they are not particularly profitable.

Many companies still don’t know how to effectively convert traffic into money.

Baidu is also facing this situation.

At that time, Baidu once thought about making online games. At this time, online games were very popular, and anyone who entered online games could make money.

Later, this business was rejected by Li Yanhong, and he proposed a business called "Bidding Ranking".

The business allows advertisers to pay for keywords to appear in search results.

It's just that although this business looks good, it has caused internal controversy.

The biggest opponent is Xu Yong, who is also the founder of Baidu.

Xu Yong believes that Baidu should, like Google, pursue the principle of not doing evil.

This kind of business is too utilitarian.

However, Li Yanhong responded strongly at the board of directors. If he does not launch this business, he will quit.

In the end, the PPC business has come into being.

It's just that although it is generated, most advertisers don't understand Internet keywords

There are also many people who do not know how effective such keywords can be.

They like the kind that can be seen and touched. It's like hanging pictures on websites and advertising on TV.

On this day, Li Yanhong came to the PPC office.

For this business, Li Yanhong set up a separate department.

"Wang Xiao, how many people have participated in our bid ranking these days?"

"There are some participants, but the amount is not large. Many customers just try to participate for a while, and then they don't use it."

"If the keyword size does not reach a certain level, the effect will not be particularly good. You should persuade these customers more."

"We have actions in this regard, but most of our clients say they can't spend hundreds of thousands of dollars before seeing the effect."

Li Yanhong frowned: "In this way, in order to promote our business, we can let them try it for free for a week. After a week, if the effect is good, we will charge again."

"Yes, Mr. Li."

Wang Xiao was one of Baidu's earliest interns.

At that time, he studied at Beishi University of Posts and Telecommunications, and later entered Baidu.

At this time, he is the head of the Baidu PPC Marketing Department.

"Hey, Mr. Li, Mr. Li, we received a big order."

Just as he was about to communicate with the customer, Wang Xiao suddenly saw a large order appearing in the background.

"Big order, how much?"

"1000000."

"RMB?"

"Yes."

"Let me see."

1 million is not much.

But 1 million at a critical time is simply timely rain.

Staring at the data above, Li Yanhong was a little excited: "Has the finance side confirmed the receipt?"

"It should be no problem. If there is no credit, it is impossible to show the balance of 1 million. I will call to confirm."

After a while, Wang Xiao confirmed on the internal phone: "Mr. Li, there is no problem, this is a real customer."

"Great."

Li Yanhong breathed a sigh of relief.

These days, he has really been worrying about the PPC.

With this large order of 1 million, he can finally withstand the pressure of Xu Yong and the others when the company has a meeting.

"By the way, what products are they promoting?"

"It should be instant messaging."

Looking at the keywords put in by customers, Wang Xiao said: "Mr. Li, look, the keywords put in by customers are instant messaging, chat, chat room, friends... and so on."

"Hehe, no wonder they gave such a big list."

Li Yanhong said with a smile: "ICQ has sold for a sky-high price of 260 million US dollars in the United States, but there are a lot of people who want to do instant messaging in China. However, for the time being, QQ is still ahead."

"Mr. Li, this client has another keyword that is difficult to find."

"What keyword?"

"It's the QQ you mentioned just now."

Pointing to the keyword QQ on the screen, Wang Xiao looked helpless.

He can understand why this client will drop a list of 1 million.

"Mr. Li, do you still accept this business?"

Things like this are beyond Wang Xiao's authority to handle.

Li Yanhong walked up.

Looking carefully at the keywords put in by this client, my heart was turbulent for a while.

It's a really tough list for him.

How could he not know what the client was thinking?

For a moment, he was in a dilemma.

"catch?"

"Still not picking up?"

This is a problem.