Chapter 173: Invite Celebrities to Endorse Online Games
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"I injected 5 million into the company's account. The 5 million will first settle the wages of the workers, and the other hundreds of thousands of arrears will also be settled."
If there is no acquisition, it is said that there is no acquisition. Since the acquisition of the Duoyuan Beverage Factory, Chen Yu dare not give them other benefits for the time being, but Chen Yu still has to settle the wages owed to the workers.
"OK."
For Chen Yu's few requests just now, Shi Lanfang wrote them all down in the notebook.
I still don't know if this boss can build a beverage factory, but this attitude still has the image of a boss who does big things. Of course, Shi Lanfang was willing to follow Chen Yu, and it was Chen Yu's previous engagement with navel oranges that made her remember. She felt that Chen Yu was not like some other bosses. In particular, Chen Yu can break the inertial thinking of many people. She has a long-term vision and is not limited. She is also willing to follow Chen Yu to explore a more exciting world.
However, the plan mentioned by Chen Yu just now cannot be put into the market immediately.
One is that Huanyu Technology also has to sign beverage contracts with major game companies.
The other is that the multi-source beverage factory has to replace the packing box and wrapping paper.
There is another, that is, the closed beta of the legendary world is almost over, and advertising cannot be put into the market for the time being.
There is only one month in itself, and the number of people in the internal test is definitely not as good as the public test. Putting it on the market at once now is not conducive to the promotion of more oranges.
However, this is also fast.
After the internal test, a series of bugs are modified and the data is re-optimized, and the public test can start immediately.
"Zou Tao, the internal testing has been hard for a while."
"Mr. Chen, what to say, it's not hard work. Our entire game department has been very energetic this month."
"It's good to be strong, and the next public beta should be more vigorous."
Chen Yu came to the game department.
A few days ago, I dealt with some beverage factory matters, but Chen Yu currently values games the most.
Who makes games the most important money-making business for Huanyu Technology?
Promotion of various businesses in the future,
It is inseparable from the game business as a strong support.
Although the internal test has achieved a good result, the internal test is an internal test.
The beta is still free.
Although Huanyu Technology also launched a recharge and return activity during the internal test, and many people have recharged it.
But after all, there are still many people who do not charge.
Some may think that recharging is troublesome.
There are also people who want to wait for the public beta to recharge.
Perhaps some have already purchased game cards during the internal beta.
Of course, there is also the fact that you don't want to charge. No matter how fun your game is, if I don't charge, you can't do anything about it.
As for the proportion in this, it is still unclear for the time being, and everything can only wait for the public beta.
The official fee for the public beta is the best touchstone for testing the strength of a game.
"Zou Tao, how many people do you expect us to have online at the same time in the public beta?"
"It should be able to break through 300,000 in the first month, and after half a year of operation, it should be able to reach 400,000, or even 500,000."
"Dare to compete with Shanda."
Chen Yu said.
"dare."
Zou Tao nodded: "I have given the department an order just now. Once the public beta starts, our goal is to compete with Shanda."
This is something that Zou Tao never dared to think about before.
This is also something that many game companies dare not even think about.
Miracle u, who performed such an excellent performance, still failed to pk Shanda in the end.
However, the legendary world is different.
"it is good."
Chen Yu said hello: "However, courage alone is not enough. Shanda Hot-Blood Legend has exceeded 500,000 simultaneous online users, and may even exceed 600,000 simultaneous online users. This is only the number of people online at the same time, if the number of registered members is , it is reported that it has reached more than 20 million."
"Everyone, do you know what 20 million registered members represent? Last year, the Ministry of Industry and Information Technology announced that the number of netizens in my country at the end of 2001 was more than 39 million, and we count him as 40 million. The number of registered members of 20 million is equivalent to every two players. One must be playing legend."
Of course, there is some exaggeration here.
20 million registered members does not mean that there are 20 million players, and some people will register multiple accounts.
It's like instant messaging.
But there are 20 million registrations, which has proved the horror of the grand blood saga.
This is also the reason why many games can not be compared with Shanda pk.
Not to mention the gameplay, just in terms of registrations, you are far behind others.
The number of registration bases is proportional to the number of players who actually play the game.
The larger the registration base, the more people will play, even if the game charges.
The smaller the registration base, the less people will play, even if the game is free.
"Mr. Chen, don't worry, we are ready."
For the registration volume of 20 million, although Zou Tao also felt the pressure. However, Zou Tao was not overwhelmed by this pressure and said, "Mr. Chen, we have already made a public beta plan."
"Tell me."
Chen Yu nodded.
Yes, Zou Tao deserves to come from a big company like Jinshan.
Even under such pressure, he was extremely firm.
"First, let's talk about the content first. After the public beta, we will develop more gameplays. These gameplays are not only mentioned in the closed beta, but we also have several gameplays later. ...and other activities."
"Second, for the internal beta economic system, we will make more reasonable optimizations during the public beta. Fully considering the needs of RMB players and ordinary players, we will create a more balanced, most reasonable and more diversified game design. Certainly."
"Third, content and promotion go hand in hand. We have always strived to improve the content, and we will not let go of the promotion. We will cooperate closely with the company's brother departments, 5173.com, yy channel, and various well-known websites. Of course, Offline, we will continue to cooperate with major game companies and Internet cafes in an all-round way. Not only that, we will also try to cooperate with the China Telecom Netcom business hall, hoping to increase the number of online players in Legend World as much as possible.”
For three consecutive points, Chen Yu affirmed.
In terms of content, it is possible to bring forth new ideas, which is what gamers should do.
Especially in terms of promotion, it is also very thoughtful to think of the Telecom and Netcom business hall to try to cooperate.
Although Internet cafes are now the main body of the game, adsl dial-up Internet access is becoming more and more popular in thousands of households, and the number of people in this area is also a very large volume. If this kind of cooperation can continue, Huanyu Technology will also have a strong guarantee for launching various games in the future.
However, in the promotion of this, Chen Yu still added a point.
"I think we have not done enough offline. We can not only cooperate with Internet cafes, game guilds, and broadband business halls, but also cooperate with well-known movie stars."
"Working with a star?"
"Yes, it is to ask celebrities to speak with us."
"Can online games also have celebrity endorsements?"
"Why not?"
Chen Yu said: "Which rule prohibits celebrities from endorsing games?"
This is the limitation of history.
It's not that Zou Tao and the others are not smart enough, it's just that they don't think about it.
However, it's okay, when Chen Yu starts this, it will become commonplace to ask celebrities to endorse the game in the future. </tent>
Rebirth of Cyber Hegemony </p>
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