Chapter 175: This Is a Battle that Must Be Won
you can say it this way.
In 2002, to say that the most popular game in the world was not a legend, nor a legendary world, nor a miracle mu, but a chess and card game in the Lianzhong world.
After several years of development, Lianzhong World, established in 1998, has now developed into an online game platform with the most monthly active users in China. At this time, you may say that some people don't know about the legend, and some people may not know about the legendary world, but when you say that you are talking about Lianzhong chess and cards, even friends who occasionally surf the Internet know it.
Lianzhong World's business is very simple, that is, chess and cards.
Mahjong, Dou Dizhu, Bridge... a category.
However, although the business of Lianzhong World is simple, it is the most popular among players.
Compared with online games, players basically don't need to be familiar with them, they will play.
For example, to play a landlord, it will take a few seconds to operate the mouse.
There are many friends who don't like online games, and they play cards in Lianzhong most of the time.
Even if you play online games, when you get tired of playing online games, you like to play cards in Lianzhong.
It's just that the Internet is changing too fast. When new software such as instant messaging appeared, it suddenly brought huge challenges to the world of Lianzhong.
Bao Yueqiao, founder of Lianzhong World, visited Penguin not long ago and discussed the intention of cooperation with Penguin in chess and card games.
"not at all."
Li Nan shook his head: "It is said that the two parties have not reached a cooperation agreement. Penguin said that they disliked chess and card games, and they would not enter chess and card games."
"wrong."
Chen Yu said very firmly: "It's impossible for penguins to dislike chess and card games. They must be secretly making chess and card games. As for publicity to the outside world, it's just a smoke bomb."
Thinking of the QQ games of later generations, how could Penguin not make QQ games?
You know, QQ games in later generations have made great contributions to the expansion of QQ instant messaging.
According to Chen Yu's impression, the QQ game was launched by Penguin in 2003, when Lianzhong World was still at its peak. By 2006, the number of simultaneous online users of QQ games had reached more than 2.6 million.
But Lianzhong World has dropped to only 400,000 online at the same time.
Unexpectedly, the current penguins actually acted a year ahead of schedule.
This should be the appearance of his side, which suddenly disrupted the course of penguin history.
But no matter whether it is disrupted or not, as long as Penguin plays QQ games, it is not only a huge threat to Lianzhong World.
Similarly, for YY, there is also a huge threat.
"Mr. Chen, do you mean we also do chess and card games?"
"Of course, why not."
Chen Yu said: "Chess and card games are inherently the most suitable games for players. Don't look at our current online games are very popular, but this does not mean all netizens. There are many middle-aged people, many female players, they will Do you play online games?"
Of course, it's not that middle-aged and female players don't play online games.
But even if it is to play, the proportion of playing is very small, far less than that of male players. Most of the people you see are shemales.
Only after the broadband of later generations entered thousands of households, the proportion of female players increased a lot.
But even if it has risen a lot, the proportion of female players is still not much.
But if it is placed in chess and card games, there are abnormally many female players and middle-aged players.
Of course, this also includes older players.
In addition, there are office workers in some units. Many units are often idle, and some are in good condition, and they are all equipped with computers. Of course not for him, but for business needs. When you say that you play online games at work, few people dare. But when you say that you fight against landlords when you go to work, there are quite a few.
There are so many users that YY wants to pull and can't pull over all of a sudden, and they are very excited for everyone.
"Okay, Mr. Chen, chess and card games are relatively simple and not complicated. I will start preparing immediately."
Although Li Nan didn't think that Chen Yu thought so much, he also felt that there were quite a lot of people playing chess and card games. Moreover, there is no technology in this area. YY's registration and simultaneous online users have reached a certain size, and it is not difficult to enter it.
However, Chen Yu interrupted Li Nan decisively: "Li Nan, what did you promise to do so quickly, have you figured out how to do this chess and card platform?"
"Mr. Chen, this platform doesn't seem to be difficult."
"The technical difficulty of creating a platform is certainly not difficult, and it can be done quickly with dozens of technicians. But, what I want to ask is that we are engaged in chess and card games, Lianzhong World is also engaged in chess and card games, and Penguin is also engaged in chess and card games. Games, how do we surpass them?"
"This……"
Li Nan thought for a while and said, "We have YY, an instant messenger. As long as chess and cards are bound to YY, I have the confidence to surpass Lianzhong World."
"What about the penguins?"
Chen Yu said: "You can think that chess and cards are bound to YY, don't Penguins think that chess and cards are bound to their QQ. Now the number of people online at the same time on QQ is three times that of us. Although this size is not much, it is incomparable. Terrifying. Once this size increases, if we have no other way, it will be difficult for us to catch up."
In fact, the contest between QQ Games and Lianzhong World did not sell out.
Although the two are competitors, there is really nothing to fight against, and there is no need to fight.
As long as Penguin can develop all kinds of chess and card games, relying on the size of QQ, and a so-called "your friend is playing cards in the QQ game", he will soon be able to surpass Lianzhong World.
However, in the face of a penguin that is 3 times the size of YY, how can you surpass them?
Once it failed to surpass them, it was even far behind the penguins.
Then give Penguin a certain amount of time, and Penguin's QQ instant messaging will really be invincible.
This is a battle that must be won.
Unlike before, it doesn't matter that YY has not surpassed QQ in terms of active users for the time being.
Because there is still a chance.
But if even the chess and card platform loses the Penguin move, it is quite dangerous.
A new battle has come, and Chen Yu is highly nervous.
"Mr. Chen, I really haven't thought about this one."
Li Nan frowned.
To be a YY chess and card platform is simple, but it is not an easy task to surpass similar QQ chess and cards.
"I think we can try to poach the executives of Lianzhong World. They have certain insights on chess and cards, and they can give us some help in building the platform in the future."
After thinking about it, Li Nan said.
"Poaching the executives of Lianzhong World is a good way, but it doesn't work much. The competition in the Internet is often compared not whether you are professional or not, but whether you are innovative or not. For example, our YY, if If we follow the same model as QQ, we will surely die.”
"It seems that NetEase Bubble is similar to QQ's model?"
"They will die soon."
"Uh……"
Li Nan burst into tears.
Is there anyone who evaluates their peers like this?
"If we want to compete with QQ, it is still our strategy before, differentiated competition."
With the foresight of future generations for decades, Chen Yu thought about it, and he thought of a strategy for how to compete with penguins.
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