Chapter 176: Take the Endorsement

"Competitive differentiation?"

"Mr. Chen, how do you differentiate chess and cards?"

"It's also simple, we can think more about women."

Chen Yu gave an example: "Our chess and cards are not only pure chess and cards, we can also have more casual games that are not chess and cards, but are just as interesting and simple. These casual games are just like chess and cards. They are also very simple and easy. , it doesn't take much time or energy, you can play it as soon as you get started. Li Nan, let me ask you, what is a small game that some female colleagues in the company like to play?"

"Female colleagues like to play."

Li Nan thought for a while: "It seems that some female classmates will play a game called Lianliankan or something."

"How about it, is Lianliankan fun?"

"It's not fun, it's too boring, and I don't know how they like it. Maybe it's to pass the boring time."

Li Nan didn't do much research on Lianliankan. Although he also saw female colleagues playing, they all played in their spare time.

"Hehe, then don't you think chess and card games are meant to pass the boring time?"

Chen Yu asked back.

Li Nan was also speechless at this question.

In fact, not only is Lianlian boring, in fact, chess and card games are also boring.

Not only chess and card games are boring, but online games are boring too.

But the reason why people still play when they are bored is that people have too much time to be bored.

Even, because of boredom, many people like to play minesweeper.

Is mine sweeping really so fun?

Although minesweeper also has a certain degree of playability, most of them are also to pass the boring time.

"Don't underestimate small games like Lianliankan, although he doesn't seem to have any skills,

It's also a bit boring, but he's inherently more acceptable to female players. And once we pull this group of users, we will be differentiated from QQ. "

"Of course, we are not just for differentiation. The reason why we want to differentiate is to make our games more distinctive. They have chess and cards, we have, we have Lianliankan, a casual game, they don't. We have done a statistic before, a female Internet enthusiast can bring 6 male players."

"Even if we only attract a portion of female players, the amount in it will be terrifying."

The Internet is just like that.

No matter what you do, as long as you grasp some commonalities, you can instantly think of a solution.

At that time, 5173 came up with a list of beautiful players, and the effect was very sensational.

Now that YY is targeting the female crowd, it can also have the effect of a surprise attack.

"Mr. Chen, I understand."

Li Nan is not stupid.

I couldn't figure it out before because I didn't think about it, but after Chen Yuyi explained, he understood that as long as YY opened up this kind of differentiation, then even if QQ's volume was three times that of YY, they would still have a fight. strength. Even, as long as this trick is used well, it can also have unexpected effects.

"In addition to differentiation, we should also be more innovative in chess and card games. Everyone likes to play Landlord Fighting, and most of the country has the same way of playing Landlord Fighting, so can we think of a more interesting Fighting Landlord? How to play. For example, it is more interesting to have 100 people form a team together, the loser will be eliminated, the winner will be PKed, and the winner will be determined until the end, isn’t it more interesting?”

"Mr. Chen, this game is amazing. I want to play this game when you say it."

Li Nan's eyes lit up.

Before, he wasn't interested in Dou Dizhu or anything.

However, a 100-player game of fighting the landlord came to him, which immediately caught his interest.

"This is nothing. For some specific gameplay, the team you are responsible for does more research and innovation."

Chen Yu did not continue to speak.

The concept that should be said has been said, and if we continue to talk about it, what do we need Li Nan and others to do?

...

port city.

Recently Chen Xiaochun received an endorsement cooperation.

This should have been something to celebrate.

But this endorsement cooperation is to advertise an online game.

Chen Xiaochun, who has never been in contact with online games, felt a little confused, and learned from friends that it is said that there are no celebrity endorsements for online games.

This gave Chen Xiaochun a headache.

To accept this endorsement or not to accept it?

According to friends, it is not impossible to accept this endorsement, but it will lower your figure.

After all, some other big stars have endorsed luxury cars, luxury goods, etc. It is too cheap to endorse an online game.

Chen Xiaochun, who has just suffered from food, doesn't have much feeling about not being able to drop the price.

When Chen Xiaochun was 13 years old, he went to work in Hong Kong with his father. Because he didn't have any education, he only read the first year of junior high school, and he lacked nutrition since childhood. Chen Xiaochun looked much younger than his peers. No one wants child labor, let alone Chen Xiaochun. Since he could not find a job, Chen Xiaochun had to work odd jobs at the construction site.

Later, Chen Xiaochun worked on decoration, working as a food stall and working in a barber shop.

The hardships of life did not defeat Chen Xiaochun. Later, by chance, he signed up as a dance artist for TVB. At this point, Chen Xiaochun began to debut. Up to now, although Chen Xiaochun has not been able to become a top traffic star, there are several works that he can do.

The most representative work is his Young and Dangerous.

Many times Chen Xiaochun felt that acting in this drama was acting in his true colors.

Among them, the brotherhood is most deeply felt by Chen Xiaochun.

Therefore, Chen Xiaochun does not have many ideas about the so-called price drop.

To this end, Chen Xiaochun decided to try this game called "Legendary World" first.

It's a bit of a headache to try it out.

Because there is currently no server in the legendary world in Hong Kong, and it is too difficult to log in to the legendary world in Hong Kong, Chen Xiaochun had to go to Shenzhen to live for a few days. And tried the Legendary World at the hotel. Unexpectedly, Chen Xiaochun was fascinated by this play.

Especially the guild system in the game, hundreds of brothers go to Tucheng to PK together, the feeling is almost the same as when he played Young and Dangerous. Even more passionate, after all, playing Young and Dangerous is acting, not a real fight. Although online games are not really playing, the feeling is more real than acting.

At the same time, at this time, Chen Xiaochun also understood why the company called Huanyu Technology asked him to endorse.

"Xinfeng."

After checking the information of Huanyu Technology from the Internet, Chen Xiaochun knew that this was an Internet company based in Xinfeng.

If it is other people, they may not have heard of the place name Xinfeng.

But for Chen Xiaochun, he knew it.

Chen Xiaochun was born in Hui City, Guang Province. Like Xinfeng, he is a Hakka family.

The difference is that "Hui Shi" is the capital of Hakka overseas Chinese, while Xinfeng is the Hakka shaken blue.

The so-called Hakka shakes the blue, which is the city where the Hakka people first lived.

The Hakka people began to move south from the Central Plains, and their first stop was Ganshi, including most of the city.

Then they began to migrate to the Guangxi area, and finally some moved to Southeast Asia.

So why does Xinfeng not have much connection with other counties and cities in Jiangxi Province, but rather have a relationship with Guangzhou Province, that's all.

Chen Xiaochun knew that he was an authentic Hakka since he was a child. At this time, when he saw a company run by the same Hakka, he felt very cordial.

"I accepted this endorsement."

Without any scruples, Chen Xiaochun took over the endorsement.