Chapter 172: Play Games, Drink More Oranges

"Mr. Chen, this time you are really my Boss Chen."

"Director Shi, hehe, you look unwilling."

"Alas, I was originally an iron rice bowl, but now I am an employee of the company, and I am worried about being fired."

"Don't worry, I didn't say anything, who would dare to fire you."

The county magistrate Lan was very efficient, and the next day, Director Shi went to Huanyu Technology to report.

Of course, this wasn't something that was instructed by the county magistrate, mainly because Shi Lanfang didn't just want to be an ordinary civil servant. As for why I had to take the civil service exam before, it was completely because I didn't think clearly after graduating from university.

"By the way, Director Shi, how much was your salary at the Agricultural Bureau?"

"The salary is 700, plus seventy-eight-eight, maybe a little more than 1,000."

"Uh, so few, you are the director."

"There aren't many directors. What is a director? Well, Mr. Chen, I'm not the director now, so don't call me Director Shi."

"Uh, it's true, you are older than me, I usually call you Sister Shi, and I call you Manager Shi when I'm on business."

Chen Yu nodded: "Well, Duoyuan Beverage Factory has been acquired by our Huanyu Technology. Duoyuan Beverage is also a subsidiary of Huanyu Technology. You are from the Agricultural Bureau and graduated from the Agricultural University. One piece is better than I know. At present, Duoyuan Beverage Factory lacks a director, so you should be the current director first. The salary is the same as that of the heads of various departments of Universal Science and Technology. Holidays according to national holidays, overtime pay, how about it."

"Okay, listen to President Chen."

Shi Lanfang was shocked by what Chen Yu said about the salary and benefits.

The monthly salary of 5,000 is already five times her original salary, and there are bonuses, performance and so on, as well as five insurances and one housing fund.

This kind of welfare treatment, I am afraid that Lan County Chief is just like this.

"Okay, let's talk about the way out for the Duoyuan Beverage Factory."

Chen Yu opened the note he had written before and said, "The name of the factory and the name of the drink will not be changed for the time being, but the packaging that is more orange and more needs to be changed."

Originally, Chen Yu considered changing the name of the factory and the drink.

I just thought about it later, and there is no need to replace it.

Although the name Duochengduo is not particularly loud, it can be obtained.

In fact, Chen Yu still pays more attention to the name Xianchengduo. After all, he also liked Xianchengduo in his previous life. Duochengduo has some similar tastes to Xianchengduokou, and they are all orange juice drinks. It was only later that Xianchengduo was registered by the unified company. It is estimated that Xianchengduo may be introduced to the market in the next few years, and finally it will not be renamed.

"Mr. Chen, I also think the packaging that is too orange should be changed."

Shi Lanfang nodded: "The previous packaging was too simple."

"Not only is it simple, it's too owy, and the packaging of a drink is as neat as the packaging of mineral water."

Chen Yu also served the boss of this factory: "There are still 24 bottles in a box, no, it's too many, and I will replace it with a box of 12 bottles."

The wholesale price of a box of 24 bottles is only 12 yuan, and each bottle is only 5 cents.

Excluding the cost, transportation, and labor, it is estimated that you can only earn 1 cent per bottle.

Is this still a drink?

Now mineral water is estimated to be more profitable than this drink.

"The wholesale price is 20 yuan per box."

"The wholesale price of 12 bottles is 20 yuan per box?"

"right."

"Mr. Chen, will it be too expensive?"

Shi Lanfang said: "12 bottles are 20 yuan per box, the wholesale price is about 2 yuan per bottle, and the retail price is at least 253 yuan, which is basically 3 yuan, which is already the price of high-end beverages. In China , so Coca-Cola and Pepsi can sell that price.”

"This is normal, our Duochengduo itself is a high-end beverage."

Chen Yu said: "The cost of fruit juice drinks is significantly higher than that of carbonated drinks, and it is also healthier. Pepsi and Coca-Cola can sell at such a price, why can't we?"

"But before, our wholesale price for more oranges was only 5 cents a bottle."

"This is the way of the world. The cheaper you sell, the less people will buy it. The more expensive you sell, you will be sold out all at once. It's like clothes. You will never buy clothes on a street stall for 100 yuan. , even 50 yuan is too expensive for you. You can put 100 yuan in a specialty store, I am afraid others will rush to buy it.”

"So, it's up to us to pack it. The reason why Coca-Cola and Pepsi can sell so well and so expensive has nothing to do with their packaging. Every day we bombard advertisements, we invite celebrity endorsements, and we sponsor all kinds of activities, and so on. Once packaged, the price of drinks will naturally go up.”

"Are we going to advertise on TV like Coca-Cola?"

"Not for now."

Chen Yu shook his head: "I can consider it in the future, but I don't want to invite it for now. The cost of this piece is too high, and the factory has no money. In addition, there is a great risk in smashing advertisements like this. However, I have also thought about the specific advertisements. , I will associate more oranges with drama, as long as I play games, I will drink more oranges."

Speaking of which, Chen Yu clapped: "Yes, if you play games, drink as many oranges as you want. This can be used as our advertising slogan."

Although Chen Yu had thought about the positioning of Duocheng Duo before, it was tied to the game.

But Chen Yu didn't think about the ad.

As soon as he explained to Shi Lanfang that he would drink more oranges when playing games, Chen Yu immediately regarded him as an advertisement for more oranges. This is simply a stroke of genius. Just like the advertising slogan of Wanglaoji who are afraid of getting angry, they are clearly positioned and easy to remember Lang Lang's words.

Moreover, in the future, this advertisement can also be developed externally, and it will also allow everyone to know more clearly the positioning of the more oranges and the more oranges and more sales people. In particular, it can also make the gamers feel more intimate, this is a drink specially produced for some gamers like them.

"Drink as many oranges as you play games, Mr. Chen, this ad is good."

Shi Lanfang was full of praise for the advertisement and said, "I took a look. There are too many people playing the game now. Usually there are many people, but when the weekend comes, there are more people."

"It's okay now, more to come later."

In 2002, the game population was only tens of millions.

In later generations, the game population will definitely blow out, reaching hundreds of millions.

If you can catch this group of people, you will not have to worry about more oranges and more sales.

Not only do not worry, if this one is really opened up, I am afraid that the multi-source beverage factory will have to expand 10 times, or even more.

"By the way, in addition to the box packaging, we also have to change the outer packaging paper of the beverage."

"Mr. Chen, do you need to find a design company to redesign a package that looks more atmospheric?"

"No need, we have ps talents in Huanyu Technology."

Chen Yu shook his head: "I've already thought about it, the first packaging to be put on the market will add the character pattern of our Legendary World, and at the same time, Duochengduo is also bound to our Legendary World. In this way, players who play Legendary World will definitely be the first to play. We discovered such a drink for a while, and in addition, drinking the drink can be used for game lottery, and we can occupy the market for the first time."

This kind of idea is not Chen Yu's original creation, nor is it Chen Yu's whimsical idea.

Coca-Cola has cooperated with World of Warcraft in later generations, and the effect is very good.

"Mr. Chen, this method is very good, but what if Pepsi and the others also cooperate with game companies?"

Although Shi Lanfang doesn't know much about games, he also put forward his own opinions.

This made Chen Yu nodded secretly, and sure enough, Shi Lanfang was right: "So we have to contact Shanda, Jiucheng and Jinshan before launching our game package. You don't have to worry about this one, Shanda, Jinshan, Jiucheng. When the game company has cooperated with us before, and the relationship has been handled well, it is not a problem to cooperate again. When we bundle these game companies first, Pepsi wants to enter this market, and he has no way.”

This is why Chen Yu dared to enter the beverage market.

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