Chapter 2035 Another Skyrocketing Advertising Fee!

Xiangjiang, Broadcasting Road, where the famous Mount Wutai is located.

In fact, the five radio stations and TV stations are less than a hundred meters apart.

If you don't look up, if you look down, you're talking about them.

Therefore, the turnover of personnel between several TV stations and radio stations is very frequent, and there is nothing embarrassing about it.

But that too was in the past.

Except for Commercial Radio Station and Xiangjiang Radio Station, the flow of personnel in the current three major TV stations has slowed down and stabilized.

In the past, it was because each had its own advantages and disadvantages. When you have a film to shoot, my side will come and act a little bit.

But now it is different.

The three major TV shows dominate the number of viewers in Asia, and there are always TV dramas and variety shows with more than 100 million viewers, resulting in a continuous increase in influence and financial resources.

Now they can be said to have enough soldiers and food, working hard all day long to produce various TV dramas and variety shows. There are multiple crews running at the same time, and they are not afraid of spending money at all.

Since this is the case, the three major TV stations already have their own teams, and they are simply too busy. How can they have the energy to go outside to make a guest appearance and earn pocket money?

The three David TVs are also aware of this. In order to stabilize their core lineup, they have strengthened their contracts with artists and producers, and even the middle-level actors and producers below have benefited a lot.

Now in the second half of 1985, basically except for the extras, many famous actors on TV are all fixed by long-term contracts.

It's not enough to ask them to sign a long-term contract without paying more money.

Otherwise, when employing people, it will be a big deal if no one can be found and the number of viewers will be affected.

Well, now the three major TV stations no longer emphasize ratings.

Xiangjiang's TV ratings are basically useless to them. What they emphasize is the number of viewers in the whole of Asia.

Their advertising revenue is also based on this.

TV stations basically rely on advertising revenue to make a living, so advertisers are the fathers, and what they value most, the three major TV stations need to win.

For example, after ATV's "Survivor" announced the plan for the second season, it was found that it would be four episodes longer than the first season, that is, one month's worth, basically covering half a year.

As a variety show, if the time is too long, it will lose its freshness.

But there is no way, countless advertisers are holding money and want to join this super phenomenon level variety show with a viewership of more than 100 million, so they have to extend a few episodes to collect their advertising fees and make the advertisements more effective.

correct.

The advertising expenses of the three major TV stations in 1985-86 have also been announced.

"Kirin Daily" used 3 full pages to report this advertising feast.

Yes.

Advertising feast!

From the viewership of "Survivor" exceeding 100 million, from "Star Teacher" to the skyrocketing number of viewers, from "Chinese Cuisine Competition" to steady growth, and from the three TV series of David TV, everyone knows the advertising fee for the next year, Must be a sky-high price.

Compared with last year, there will definitely be a small improvement.

But when the advertising sponsorship fee comes out, people are still shocked.

TVB's advertising expenses last year were 2.5 billion Hong Kong dollars, ranking last among the three major TV stations.

From last year to this year, in pursuit of good viewership and in order to keep up with the pace of listing, TVB has learned from the pain and spent a lot of money on TV dramas and programs.

Their three gold medal supervisors, Wang Tianlin, Li Tiansheng, and Du Qifeng, after several years of exploration, gradually stepped out of their own pace and ushered in a soaring rise this year.

Among them, Wang Tianlin's two costume TV dramas - "Little Li Fei Dao" and "The Sword of the Three Young Masters" played the combination of Liu Songren and Wang Minquan, Miao Qiaowei and Huang Xingxiu respectively, and won many audiences who like martial arts dramas The number of viewers has been stable at around 50 million.

Li Tiansheng made his best urban drama, which is also a police drama that has become popular in recent years. It is called "Chasing Me", and the main characters are Huang Rihua and Chen Fusheng. Not surprisingly, it won a maximum of 70 million viewership records.

The last one, Du Qifeng, came directly to the edge of the sword and made a TV series with a crime theme - "Advancement from Desperation". s story.

This story represents Du Qifeng's cruel description of the rivers and lakes, but the most important thing is that he made a very bloody plot in it, from fraternity to self-government, from fighting side by side to the final breakup, from childhood sweethearts to falling into a love triangle , but eventually died in the conflict...

These plots sound irritating, but in the actual viewing process, it is because of Du Qifeng's rhythm processing, plot atmosphere and other skills that people gradually fall into it and cannot stop.

In the end, the average viewership of "Advancement from Desperation" was 70 million, and the highest reached 90 million, breaking the record of "Advancement from Desperation", and it almost reached the dominance goal of 100 million viewers!

Compared with the old-fashioned "Happy Tonight", "Chinese Cuisine Competition" is more popular with overseas Chinese. As the host and guests cooperate better and better, even Korean, Japanese, and Japanese artists are invited. Singers are guests, so even Japanese and Koreans are aroused interest every week, contributing to the number of viewers.

This program brought TVB an average viewership of 50 million people. Although it is not as good as "Survivor", its audience is adults aged 30-60, and they are very loyal. It allows advertisers to target this group of customers, so it is quite popular.

In the end, after such a pass, TVB's advertising expenses in 1985-86 reached an unprecedented 3.2 billion Hong Kong dollars, an increase of nearly 30% from last year's 2.5 billion!

This is a huge improvement for Wireless, and even their stock has risen for three days in a row, and the market value has skyrocketed again by more than 12%, reaching 27.7 billion Hong Kong dollars.

Shao Yifu has become a billionaire with the wireless shares in his hand, which is very enviable.

But what is more enviable and amazing is ATV.

With such a superb variety show as "Survivor", ATV's advertising expenses in 1985-86 were 3.9 billion Hong Kong dollars, which almost broke 4 billion!

Their advertising expenses last year were only "only" 2.8 billion Hong Kong dollars, and now they have increased by 1.1 billion in one go, an increase of almost 40%! !

Such an increase can only be compared in the first year when they turn into satellite TV stations.

It's no wonder that ATV plans to directly transfer more than 50 staff members this year, and will do its best to ensure the filming and broadcasting of the second season of "Survivor".

According to the comparison between ATV and TVB, if ATV is also preparing to go public, Nomura Securities will give it a valuation of 30 billion Hong Kong dollars.

Who dared to imagine such a high-valued TV station when ATV was first established?

In July 1979, Qiu Degen bought all the shares of ATV, but only spent 200 million Hong Kong dollars.

Now in the past 6 years, ATV's valuation has reached 30 billion Hong Kong dollars, a 150-fold increase!

Even among the most powerful companies in Xiangjiang, none of them can surpass ATV in terms of overall profitability.

I am afraid that Yin Jun's Kirin Group is better than TV.

But Yin Jun is a genius, no one else can compare with him.

Such an investment by Qiu Degen has already stabilized the sum of all his investment income in the previous 60 years, why not make him extremely proud?

Also because of the soaring influence of ATV, Qiu Degen's overseas business has become much easier.

He listened to Yin Jun and called his sons to Singapore, Malaysia, Thailand and other places to explore new markets.

The industry involves hotels, amusement parks, trading companies and so on.

The sons are quite respected in the local area because they are called "the sons of the ATV boss".

Qiu Degen was going to use this method to see which son was more suitable to inherit his family business.

The development of ATV is so good that the advertising cost has almost reached 4 billion Hong Kong dollars. Kirin Satellite TV, which is even better than it, has naturally risen with the tide.

Its advertising expenses for the next year will also break through the 5 billion mark from last year's 4.6 billion Hong Kong dollars, reaching 5.1 billion Hong Kong dollars.

This is a super high price that has never been seen in the history of TV stations in Asia.

Even the major TV stations in Japan, where the economy and entertainment are already very developed, have never had such high advertising revenue.

The reason why Kylin Satellite TV can get such a high advertising fee is also a matter of course.

Because every year it is steadily improving.

Not to mention TV shows.

Xiao Sheng only produces one TV series every year, which is enough to beat almost all TV series.

With big production, big cost and big star investment, the production cost of TV dramas can basically be more expensive than movies. Only Kirin Satellite TV can come up with such a masterpiece.

It is popular because it is done so seriously.

Last year's "Secret History of Xiaozhuang" was born under such circumstances, reaching a record of 100 million people.

This year's "Joking About Qianlong" starring Zheng Shaoqiu and Zhao Yazhi has not yet finished filming, but it has been targeted by many advertisers, and they have tried their best to get a place in it.

Then after Xiao Sheng counted down, Qi Qiyi and Deng Texi, the two gold medal producers, were basically custom-made urban dramas.

Relying on various well-reputed TV series sequels and new attempts, coupled with a large number of new stars and powerful stars on Kylin Satellite TV, it can reach at least 60 million viewers.

Even the TV series produced by unknown producers generally have 20 to 30 million viewers, which is better than TVB and TVB.

"Kirin produced, must be a good product"

This kind of slogan is not just shouted for two or three years, it is also recognized.

The other is its variety show.

"Star Teacher", which was born during the Spring Festival this year, suddenly attracted the audience with a brand-new program method and perspective.

The broadcast of the two programs so far has accumulated countless fans for this variety show.

I heard that Xiaoqian, who is popular in Asia, will participate in the next episode of the show. The other two beautiful and female stars are also young and lovely. Maybe with their efforts, they can directly break the 100 million viewership.

In addition, Kirin TV also has a more comprehensive and refined news channel.

The news from all over Asia, which has been spent a lot of money to collect, coupled with sharp comments and reports, has won the love of the Asian people.

Unknowingly, Kylin Satellite TV's news channel has easily surpassed 100 million viewers every day, which many people did not expect.

Although the advertising value of the news channel is not that high, it represents a kind of biggie, which makes people a little awed involuntarily.

The influence of a media group on the public lies in the credibility and number of people it covers.

Kylin Satellite TV is the No. 1 in Asia in this regard, and it seems to echo the ABC of the United States, contributing its own strength to the Kylin Group becoming the world's number one media giant!

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