Chapter 2053 Explosion
Kirin Game Company has now moved to Osaka, Japan.
When Atari is now relying on the games of Kirin Game Company to continue its life, Osaka, Japan is basically the center of electronic games in the world.
Whether it is Kirin Game Company, Nintendo, Sega, Namco, Konami, etc., they are all around this Osaka prefecture.
Japan also attaches great importance to video games, and is also very active in the cultivation of various talents.
On this point, Yin Jun especially admired them.
In Huaguo's training mechanism where success depends entirely on talent, can you imagine that Japan has a dedicated animation dubbing school every year, continuously cultivating animation dubbing talents?
It is not the serious training of talents in the broadcasting department of Huaguo University, but for the animation project and various characteristics of animation, and to train specialized animation dubbing talents in accordance with their aptitude.
Then there are programmers, planners, architects, etc., all types of talents in these games, they are all cultivated through various colleges and universities.
So that these students can apply what they have learned and put it into work immediately.
Although in this era, many games still rely on the individual strength of those geniuses, but later on, the emergence of such collective talents will make up for the lack of creativity to a greater extent, and produce games that are not so amazing, but Another very good game above 80 points.
In the comics industry, they did the same.
Therefore, Japan not only has an animation industry worth 100 billion yuan, but also a manga industry that also exceeds 100 billion yuan.
If comics, animation, games and peripheral industries are combined, it will directly become a super large industry exceeding 1 trillion yen.
Some people regard this overall animation and game industry as Japan's third largest national pillar industry after heavy industry and consumer electronics, but it is not unreasonable.
Of course, it will be 30 years before we can have such a large scale.
Nowadays, Japanese video games are very powerful, but in terms of comics, animations and peripheral products, they have been completely beaten by "Kirin Weekly".
It is no exaggeration to say that if it were not for the support of several talented cartoonists in Japan, I am afraid that 100% of the Japanese market would be occupied by "Kirin Weekly".
Video games aren't much better, either.
The overall number of various games created by Kirin Game Company is very small compared to other companies, not even one-tenth of Nintendo.
However, the overall value of the dozen or so games of Kirin Game Company, as well as the overall profits created, have already occupied half of the Japanese video game market, and even the world's video game market.
Other companies, all together, can stand against Qilin Game Company.
This kind of origin was two and a half years ago in 1983. Kirin Game Company seemed to be crazy. In one year, it released eight games including "Mahjong" and "Three Kingdoms". It was shocking. the entire gaming world.
In fact, Nintendo has done a lot to release one game a month, and Atari has also done a "feat" of releasing more than 300 games a year, but most of these games are rubbish.
The Kirin Game Company is different. Every game produced by them is a classic.
From the original "Xiangjiang Square" to the later "Pokemon" and other games, you can't find any game that is not a masterpiece.
It is precisely because of this word-of-mouth effect that the game cassettes of Qilin Game Company are now selling like a raging fire, which is extremely good.
The financial report they send to the head office every quarter will make the senior management of Kirin Group very happy.
The outstanding performance of Qilin Game Company made Le Yiling, who has always been cold-faced, praise them a lot, and the bonus and dividends paid to them were also the highest in the whole group.
It's just that they are not arrogant, because the ideas for all these games come from Yin Jun.
Without Yin Jun's creativity, they are nothing.
This point is well known to the top and bottom of the Kirin Game Company, so they have no way to raise their tails. They can only desperately continue to develop new functions and improved versions, and do the best updates in the future. replacement effect.
Yin Jun was sitting in the manor at No. 20 Barker Road, and he was taken aback when he saw the financial report of Kirin Game Company this month.
Because in it, the boy saw a data that almost blinded his eyes.
"Pokemon" sales in July: 4.45 million boxes.
"Pokemon" sales in August: 5.2 million boxes.
"Pokemon" sales in September: 6.6 million boxes.
What is the situation?
Yin Jun remembers that "Pokemon" was released in March and April last year, but the sales volume has not been very good. Among all the games, it is basically the worst batch.
Aside from selling well in the first few months, none of them have much staying power.
Of course, the sales volume of the worst video game of Kirin Game Company can exceed 1.5 million boxes per month, and sometimes it can sell more than 2 million boxes if you are lucky.
The last time Yin Jun looked at the quarterly report, it was only fluctuating between one and two million.
At the price of 20 US dollars per cassette, it is entirely possible to have sales of 300 million US dollars a year.
According to the average profit margin, the annual profit brought by "Pokemon" can also reach around 120 million US dollars.
Already a lot.
But Yin Jun was not very satisfied at that time.
Because in this world, only he knows that "Pokemon" should never behave like this.
In the previous life, "Pokemon" was basically a classic of "one game saves an industry".
When it was born in 1996, it sold 30 million cassettes in one breath, and successfully extended the life of the game boy's handheld game console, which was already in serious decline.
In order to play this game, countless game fans chose to continue to buy a new generation of game boy handhelds.
Then every updated version of "Pokemon" will usher in an annual sales volume of more than 10 million. This is really not an easy task in the era that has entered the era of computer and mobile games.
The only thing that can be compared with it is the well-deserved super masterpiece "Super Mario Bros."
Specifically, in this life, the reason why the "Pokemon" game is not so popular, Yin Jun didn't take it into consideration.
Firstly, Yin Jun has too many things to do, and there are many things that need to be busy. Besides, Yin Jun was actively preparing his "The Pianist" movie during that time, so how could he have the time to care about other things?
Secondly, people have an average of more than 15 million boxes a year. How can it be possible to criticize such a result?
Another reason for coming back is that Yin Jun knows that gold will always shine.
The game habits of game fans in the past and present have not changed at all, so "Pokemon" will definitely burst out its own light at a good time.
Therefore, Yin Jun didn't talk about it with Qilin Game Company, nor did he put any pressure on them.
As a result, now, "Pokemon" really shines brilliantly.
The average sales volume in three months is more than 5 million boxes, which has directly caught up with "Harvest Moon", and almost caught up with "Super Mario Bros" and "Xiangjiang Square", which have been enduring for a long time.
The reason why the sales of "Tetris" in the previous life was not on the list is because in the era of computer games, "Tetris" has completely given up the update of the paid version of the game.
But in the 80s and 90s, it was still very powerful.
If this kind of enthusiasm is maintained, in this life, for many years, I am afraid that the three of them will be chasing after each other to compete for the first place.
Yin Jun felt a little curious why the popularity of "Pokemon" suddenly increased and the sales volume was so good.
So he picked up the phone and directly asked Nakata Zhigang, the general manager of Kirin Game Company in Japan.
Putting down the phone, Yin Jun couldn't help laughing.
On the phone, Nakata Zhigang proudly told the boss the reason.
That's when their marketers thought of a coup and turned "Pokemon" into an animation.
They entrusted two animation companies in Japan and Japan to write scripts and produce animations. After seven or eight months of waiting, the animation of "Pokemon" finally ushered in the broadcast in mid-June.
In mid-June in Japan, it is also time for kindergartens, elementary schools, middle schools and universities to be on holiday.
Especially children, they have very few entertainment activities, the biggest entertainment is playing games and watching TV.
"Pokemon", which happened to be broadcast at this time, aired with a frequency of one episode per day, just happened to make them interested.
After such episodes were played, the children not only started chasing the "Pokemon" cartoons, but a large number of children also started buying "Pokemon" game cassettes.
Children's consumption is irrational, blind and follow suit.
Once a trend is formed among a group of children, it will spread quickly.
Japan. Japan is not a very big country, but its population is very dense, which has caused a very strong diffusion effect.
Then Japan is leading the trend of the whole Asia, Korea, Taiwan, Hong Kong, Singapore and other countries will follow them.
Therefore, starting from July, the sales of "Pokemon" game cassettes have exploded all the way, and the sales volume has hit a new high for three consecutive months.
Although the sales volume in October has not yet been calculated, judging from the current situation, it is not a problem to break the sales volume of 6 million boxes.
Because this method and idea were all thought up by the employees of their Japanese company, and they achieved great success, that's why Satoshi Nakata was so proud just now.
After so many years, after being scolded as Yin Jun's puppets, the employees of Qilin Game Company have finally played their role, can they not be proud?
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