Chapter 2059 Variety Shows Are Also the Focus of Development

The second one that made ABC TV news network highly rated was "America's Next Top Model".

As the name suggests, "America's Next Top Model" is to select models from all over North America.

Through their life, study and competition, select the best models and let them participate in the catwalks of the four major fashion shows, so as to embark on the road of real supermodels.

From a certain point of view, they are just like the champions of "American Idol" who can go to the White House New Year's Eve party to sing for the president's couple and the upper-class elites of the United States.

The black-bone chicken flies on the branch and turns into a phoenix, which is the core content of these two programs.

But who doesn't want to become famous overnight? Who doesn't want to be the most shining person in the world?

Not only the players, but also the audience watched them climb to the top with great pride.

Once there is a sense of substitution, the ratings will naturally be high.

Not to mention that Yin Jun specially prepared a competition for female models. This kind of youthful vigor, coldness, beauty, and beauty are all displayed on the girls, which not only makes men enjoy watching, but also women We also hope to get some clothing inspiration from them, and learn how to maintain and match them in life, etc.

Therefore, the first season of "America's Next Top Model" began to air in February, and the final finals ended in May. It is normal for a total of 16 episodes of the show to have an average viewership of 42 million.

In particular, the last two rounds of the championship, runner-up and third-place competitions were watched by 53 million and 57 million people, setting a new record.

At first glance, "America's Next Top Model" isn't as startling as "American Idol."

The average viewership of the first season of "American Idol" has reached 70 million, and the second season has exceeded 80 million. 90 million people are watching, which is already twice that of "America's Next Top Model"!

But things cannot be viewed in such absolute terms.

"America's Next Top Model" has its strong limitations.

"American Idol" is a program for all age groups, even if you are forty or fifty years old, as long as you have a singing heart, you can perform on stage.

This has fully attracted many middle-aged people, even the elderly to watch.

Not to mention those crazy young people.

Even junior high school students were swept in, and countless people voted frantically with their home phones, which is really unimaginable.

The coverage groups of "America's Next Top Model" are generally young men and women aged 18-35.

Also, those who like fashion very much and are interested in fashion are die-hard fans.

Women occupy the majority here, and men generally only look at their faces and figures.

Therefore, among people in this age group, an average of 42 million people can watch it, which is already a very remarkable achievement.

Especially these audiences have the most fashion and fashion spending power, so its advertising expenses reached 300 million U.S. dollars in the first season, which can be called a super money-absorbing weapon!

The second season, which is already in preparation, is expected to attract investment of 400 million US dollars.

It can also be seen how much ABC TV News Network attaches importance to it.

The popularity of "American Idol" and "America's Next Top Model" is still within people's expectations.

But another variety show that was so popular in Asia came to the United States, and it was not a little bit unacceptable, which is very surprising.

It was, of course, Survivor.

Yin Jun only sold the copyright of "Survivor" in the Xiangjiang area to ATV, and the copyrights of other countries are still in the hands of Kirin Group.

ABC TV News Network in the United States is one of the basic platforms of the North American branch of Kirin Group. Of course, such a good variety show must be brought here.

ABC TV News Network has a very mature experience in producing variety shows. In the second half of last year, they sent people to ATV's "Survivor" program group to practice and try to figure it out.

After seeing the experience and lessons there, they took it back and made a plan for several months. At the same time, they selected talents for two months, and finally officially started production in April this year.

A month later, in June, the US version of "Survivor" began to air.

With advance advertising and the good reputation of ABC TV News Network, the broadcast of "Survivor" has attracted much attention.

With the experience of "American Idol", as usual, the warm-up began in late May-by making sideshows.

As a result, the number of viewers rose from the initial 7 million.

By the time the first episode of the first season was officially broadcast, the number of viewers was already 23 million.

That's a good result, but nothing surprising.

What is surprising is that the rebroadcast the next morning actually reached 17 million viewers!

This is very remarkable.

This means that after watching it last night, many people either found it unsatisfactory and wanted to watch it again, or they told their friends who hadn't watched it and asked them to watch it too.

As a result, the number of viewers for the second episode of the first season soared to 37 million, which is not surprising at all.

With such a data, ABC TV News Network can re-sign some advertisers, but Robert Iger did not do so.

In his report to Yin Jun, he wrote that he was going to negotiate a new advertising contract when the program passed 70 million viewers.

Robert Iger estimates that the income of "Survivor" should reach 50% of "American Idol" every year, which is about 300 million U.S. dollars.

If the number of viewers reaches 70 million, not only the naming rights can be sold for a higher price, but also small advertisements on some locations on the island can also make good profits.

This is what they learned from the shrewd Xiangjiang people.

The Xiangjiang people used various methods to insert advertisements on the island where the "Survivor" program was recorded, and the total revenue exceeded 50 million Hong Kong dollars, accounting for one-sixth of the total revenue.

But Xiangjiang people also know how to measure. When the program is really in a tense stage, there are no modern advertisements involved. There are only some ordinary clothes, daily necessities, etc., such as Coke and electrical appliances, which must not appear.

Otherwise, if there is no speed and only know how to plug advertisements, the thrilling atmosphere of "Survivor" will be destroyed in an instant, and the audience will be able to play in an instant.

Once this happens, "Survivor" will be destroyed.

Yin Jun is very satisfied with Robert Iger's ambition and the plan he set.

He is not afraid of how ambitious his subordinates are, as long as they can grow the company.

Although Yin Jun is determined not to reward them with the company's shares, he is very generous in terms of money.

If Robert Iger has worked in the North American branch of Kirin Group for 10 years, then Yin Jun will pay him 100 million US dollars.

If you have worked for 20 years, it will be 400 million US dollars.

In 30 years, directly 1 billion US dollars.

1 billion dollars!

When this amount was written on the contract, Robert Iger couldn't help but gasped.

So far, he has never heard of any professional manager who can get a total of 1 billion dollars in loyalty rewards within a 30-year period!

For such a jaw-dropping reward, Robert Iger will have to work for 30 years, otherwise it would be a pity.

Not to mention that Yin Jun gave Robert Iger the greatest authority, as long as it is a matter of the ABC TV News Network, as long as Robert Iger thinks it is okay, then do it.

In theory, he can also fire any executives he feels dissatisfied without Yin Jun's consent, and give them high bonuses.

It's just that Robert Iger also knows how to measure. Every expense and reason for him will be clearly written in the quarterly report and annual report, so that Yin Jun will not feel that he is arrogant and domineering.

However, in terms of forcing Yin Jun to come up with more ideas and TV drama scripts, Robert Iger is more active than Liang Shuyi of Qilin Satellite TV.

He would call almost every month, urging Yin Jun to come up with new scripts quickly, so that ABC TV News Network would have more ace dramas.

Of course, this is not the phone that Yin Jun answered by himself. Robert Iger and Yin Jun are just the relationship between the subordinates and the boss at work, but he not only has the phone number of Yin Jun's chairman's office, but also has Yin Jun who can reach Ye Linqinwa directly. private phone.

Ordinary people are of course not qualified to call Yin Jun's chairman's office. Usually, people in the North American branch need to ask the president Tang Shuxuan for instructions on the procedure, and then Tang Shuxuan will talk to Le Yiling and Yin Jun.

But every executive basically knows the call, and can call directly if there is any urgent matter.

Other people who are particularly close to Yin Jun, such as Spielberg, George Lucas, Tom Hanks, Eddie Murphy... etc., including Robert Iger, all know Yin Jun in the hands of Ye Linqinwa private phone.

Ye Linqinwa has several mobile phones in her hand, which are specially used when she is in Xiangjiang and the United States.

One is connected to the chairman's office, the other is her own private phone, and the third is Yin Jun's private phone. Anyone who can call this phone, and then what they say, she will first Notify Yin Jun immediately.

Because Ye Linqinwa doesn't have a holiday, she basically stays with Yin Jun, except for sleeping at night. Even when she is sleeping, she is within 50 meters of Yin Jun.

Therefore, when they found Ye Linqinwa, they usually also found Yin Jun.

Robert Iger is calling Ye Linqinwa.

If you want something like a script, there is no need to convey it through Tang Shuxuan.

Ye Linqinwa's older sister, Hajiekova, is the deputy production director of "America's Next Top Model" on the ABC television news network, and they also have some friendship.

So when Robert Iger talked to her, he was extraordinarily sincere and long-winded, and there was nothing wrong with it.

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