Chapter 2054 Super Profitable Industry

Playing with things and losing one's mind is a lesson taught by our ancestors, and it is also a warning.

In fact, playing a game, whether it's a poker game or a video game, has a little bit of that.

Card games can develop into tens of thousands, tens of millions, or even hundreds of millions of gambling games.

Video games can also develop into a place where people become so addicted that they don't want to play for hours, dozens of hours.

There are even crazy people who would spare tens of thousands, hundreds of thousands, or even millions of people in order to compete in online games.

From this point of view, the country's ban on some electronic games, as well as online games, has a very positive meaning.

There is nothing wrong with playing video games and online games.

But if you are addicted to it and don't do what an adult should do at all, one or two such people are fine. If the whole society is like this, what's the big deal?

No one really thinks that playing video games can rejuvenate the country, or that a virtual world can appear, so that you can spend your whole life in it, right?

For example, let’s talk about the countries with the most powerful online games and e-sports. Which one do you think has a developed economy and positive people?

Japan?

The title of Heisei Dead House is not in vain.

South Korea?

Following Japan, it is also gradually becoming an otaku. The economy has not recovered since 2008.

The generation of Koreans who used to invent, create and work hard are already old.

The rest are the younger generation who take pleasure in entertainment, games, etc.

If this continues, it won't be long before they will be left behind by Hua Guo.

Denmark? Norway? U.K?

These countries are notoriously lazy. If it weren't for the blessings left to them by the African continent and their ancestors, they would have been poor enough to be the watchdogs of the United States-well, in fact, it was indeed the same later on.

Didn't you see Trump yelling, I won't subsidize your national defense expenses, the EU was so frightened, and ran to mourn and sell the poor?

But then again, because so many people are addicted to it, video games and online games are really making money!

Nintendo, a game company, relies on a variety of games. It has been rising since the 1970s. Until 2020, it has a super high profit margin. It is one of the top ten most profitable companies in Japan. Sony has to earn more!

Can't think of it?

Moreover, Nintendo has always been a Fortune 500 company, but it only focuses on video games and does not appear in other industries, so it is not as eye-catching as Sony.

After all, Nintendo is still too far away from the young people born in the 90s.

We can talk about Tencent's pesticide for the dead.

Why does Tencent's market value reach more than 500 billion US dollars?

The two biggest weapons are WeChat and a series of ecological chains built around WeChat.

The second is its game industry.

The center of the game industry, that is, the most profitable and most attractive traffic, is the dead man's pesticide.

The dead pesticide, which claims to have at least 300 million users in China, has really brought too much extra income and attention to Tencent.

It is not an exaggeration to say that out of Tencent's 500 billion US dollars, at least 50 billion US dollars were brought to them by the pesticides of the dead.

Huaguo's huge population base is able to give so much room for imagination.

Therefore, even though Yin Jun’s video game company is based in Japan, he will start making online games as soon as the era of computer games begins, at most around 1995.

Around 2000, that is when mobile game development began.

Of course, Kirin Games will rarely develop games that make people addicted or rely on money for fun.

But Kirin Game Company will never hand over such a huge market to others.

As long as the market is enlarged and game fans cannot live without these games, then Kirin Game Company will make a mechanism to prevent game addiction.

This is not a gimmick like many companies do, but really only allows a few hours a day, and the rest are all disconnected.

Then there is the face recognition function and the ID card authentication function. When the two are combined, you have to swipe your face several times a day to continue the game.

This is to guard against the kind of children who use their parents' mobile phones to play games.

Even if it will lose a lot of game customers, there is no way.

You can’t say that this is a big hazard on the one hand, but on the other hand, you can’t help but do it yourself because the profit is too great.

As a world-class large company, it should have some necessary responsibilities and responsibilities.

Putting these aside for now.

After seeing such a good performance of Kirin Game Company, Nakata Zhigang also asked Yin Jun to provide a few more popular games.

The current Game Boy handheld platform has been open for two years. Hundreds of game companies have already used Game Boy's platform public program to write game codes suitable for this platform.

So far, more than 60 games have entered Game Boy's cassette sales channel after strict review.

Here, Kylin Game Company will take 30% of the sales fee, and the remaining 70% will be given to the game developer.

This is how Apple's online store charges 30%, but it doesn't have any marketing costs at all, it just puts these software and games on the Internet.

However, Kirin Game Company has to undertake the sales, delivery, and various maintenance of physical stores, etc., which is actually much more generous than Apple.

There is no need to talk about Nintendo, which charges 50% of the commission, which is simply robbery.

Moreover, Kirin Game Company is very strict with the review of games, not all games can come in, they do the review and understanding based on the mentality of being game fans and consumers, it is not a fun and interesting game, it is not at all will be approved

As a result, the sales of more than 60 games are not bad, and they can usually maintain a sales volume of 200,000 to 500,000 boxes per month. It is easy to support a company.

Even so, after all, it has been so close to a year and a half that Kirin Game Company has not released any new games of its own, causing many game fans to call enthusiastically, hoping to see new works as soon as possible.

It was in this situation that Satoshi Nakata asked Yin Jun for some game ideas just now.

This time, they won't release a classic game in almost a month like they did before to seize the market in order to launch the Game Boy handheld.

If there are many games they ask Yin Jun, they will release one at most in a year; if there are few, they may release one in two or three years.

Only in this way will they continue to have surprises and maximize the use of resources.

Yin Jun didn't refuse either.

Some games, if you don't do it, other companies will do it.

If you wait until someone else does it, it loses its value.

Just like the "Super Mario Brothers" brothers, if it is about half a year late, the genius at Nintendo will be inspired to conceive this game.

In fact, there will always be best-selling games, it's just that the genre is constantly changing.

The 80s and 90s were the golden age of handhelds, home video game consoles, arcade games, and arguably the golden age of all games.

Because there are not many other entertainment methods in this era, playing games is already the biggest pastime for children and even young people.

Therefore, the profits of games in this era are frighteningly high. Nintendo once became a giant among the six major conglomerates in Japan, which can be compared with Toyota, Sony, Hitachi, Mitsubishi Heavy Industries and other companies. From the perspective of later generations, this is simply incredible. .

The same is true for Kirin Game Company in this life. Last year's annual profit in 1984 actually reached a jaw-dropping US$6 billion. Even Le Yiling couldn't believe it. The manager's office kept doing calculations over and over again before finally believing the result.

There's nothing really surprising about that either.

Game Boy started selling in May 1983, relying on the gimmick of "the world's first and best handheld game console" and practical performance, it sold 40 million units in more than half a year.

After the popularity dropped a bit, under the bombardment of waves of classic games such as "Adventure Island", "Harvest Moon", "Double Dragon" and so on, the sales volume of Game Boy skyrocketed again in 1984, selling 60 million units , total sales exceeded 100 million units.

The retail price of the Game Boy handheld is 120 US dollars, and the shipping price is 30% off for big dealers, plus a series of production costs, various patent authorizations, taxes, etc., and the final profit margin is 35%. .

That is to say, the net profit of each game kid is 42 dollars.

For this sum alone, the profit in 1984 reached 2.52 billion US dollars.

The purpose of children buying game consoles is to play games, but it is definitely not just to play one game.

Therefore, usually a child's game console will be equipped with 4-5 game cartridges.

Therefore, in 1984, all kinds of game cassettes, including the newly launched eight major games, as well as the super classics ahead of them - "Xiangjiang Cube", "Super Mario Bros", "Contra", etc., Kirin Game Company The sales volume reached 450 million boxes.

The retail price of a game cassette is 20 US dollars, but its production cost is lower, and the various patent authorizations are also less, so its profit is directly 50%, which is 10 US dollars.

So the income of this sum also reached 4.5 billion US dollars.

Add up to a net profit of 7 billion US dollars.

This does not include the income from video game arcades in Xiangjiang and Baodao, nor does it include the income from copyright licensing of games by Kirin Games to Nintendo, Sega, Atari and other companies.

This part of the money is charged to another bill and transferred to the US branch for backup, so it will not be included in the annual report for the time being.

Otherwise, the profitability of Qilin Game Company will be even more terrifying!