Chapter 2070 Sony's Plan

What Akio Morita mentioned about Japan's GDP growth of 60% in 1984 sounds like a myth to later generations.

Huaguo's 9% annual GDP growth has already made countless people think it is impossible, and the data is wrong.

What is the concept of 60% of others?

And it is in the case of such a developed economy and productivity!

From this we can know how many products the Japanese have exported and how much money they have made!

In fact, this is nothing, because Yin Jun knows that their GDP growth in 1985 will increase further.

65%!

This number is really amazing, but enviable.

Using an inappropriate metaphor, this is equivalent to the sum of Japan's lost 30 years of GDP growth in the future!

Of course, it cannot be 2% + 2% + 1% per year... There is no such calculation.

However, when Japan falls into negative growth in the future, or struggles with a value of around 1% or 1.5% every year, they must be full of emotion when they look back on today's glory.

And this kind of bitter fruit, they will be able to taste it in 1986 next year.

Japan's overall economic growth in 1986 plummeted from 65% to 28%!

Such a large drop shocked the whole of Japan, and then panicked.

In the past few decades, although there were times when the economic growth rate was very low, the decline was nothing. Basically, it was an increase every year, every year.

Otherwise, it is impossible for them to become the second largest economy in the world in just over 30 years.

This miracle was not easy at all, and it can be compared with the later Huaguo economic miracle.

And to be honest, because of the small size of the country and the full support of European and American countries, the quality of their economic growth is much higher than that of China!

It's just that they soon stopped panicking and fell into another kind of frenzy.

This kind of fanaticism has become another reminder for the Japanese economy, which directly knocked back the Japanese economy for more than 10 years.

At this point, Yin Jun showed a sincere smile on his face, "Increasing the exchange rate of the currency is a blow to exports, but I think that the quality of Japanese products is very good, and there are many innovations. Continue to occupy the European and American markets. The problem is not big at all! Just consider a trade-off between price and profit, and you will be able to tide over the difficulties."

Yin Jun's praise of Japanese products made Akio Morita very happy, "Yes, we have great confidence in this! As long as we continue to insist on product quality, we believe that we will soon overcome difficulties and create greater glories. !"

The boy nodded repeatedly.

But he was sneering in his heart.

The quality of Japanese products is undoubtedly very good. Even after 30 years, the quality of most of their products is far ahead in the world.

But the competitiveness of many products is not product quality, but price.

It is not just the patent of Huaguo people to like low-priced products.

Many people in Europe and America also like it.

After all, there are definitely not a few of them with a monthly salary of 3,000 US dollars, and they spend money everywhere, so where do they have savings?

So in many ways, they can save or they should, and those thrift stores are where they go.

The Japanese who can't let go of their stature will only continue to create good products, but the price will never drop.

It's a little better now, but they will soon taste the strong competition from South Korea. After dealing with South Korea, the next step will be the stronger and more competitive Huaguo.

Since then...

There will be no future for the Japanese.

Not only because of the competitiveness of their products, but also because they no longer have the young and strong labor force of the 1950s and 1980s.

By 2020, 35% of Japan's population will be elderly, and the population will drop severely. In a few decades, the population may drop to 30 million.

Yin Jun knows the pissing nature of the Japanese, so now say a few nice words and compliment them, what's wrong?

It is also very pleasant to watch them decline with a smile, and to watch Hua Guo step on Japan's body and stand up directly.

Generally speaking, after such a conversation, Akio Morita felt that Yin Jun was very kind to Japan and full of admiration for Japan's achievements, which showed that he was a good partner for cooperation.

So he turned to the business, "Mr. Yin, Huaguo and Japan are both important countries in Asia. Although we had bad memories decades ago, in terms of business development, we have We should move forward hand in hand, together to open up the market and win glory for Asia! From this point of view, you have done much better than us!"

Yin Jun's smile remained unchanged, "Where, I'm just fighting alone. It's not like your Japanese conglomerates have actively occupied many fields in Europe and the United States! I think the distance occupies half of them. It's not too long, right?"

The boy didn't brag indiscriminately.

In consumer electronic products, such as televisions, radio recorders, etc., as well as in the automotive field, and in heavy industrial machinery, Japanese products are full of competitiveness.

Thirty years later, how did Huaguo's products occupy the European and American markets, and how they are now occupying the European and American markets, and they are much more high-end than Huaguo's daily necessities.

It is no wonder that the confidence of the Japanese is so abundant, and it has inflated so much that they clamored to "buy the United States" in the future.

"How they do it is their business. Sony has its own ideas." Akio Morita smiled, "I have lived in the United States for a long time, and I know the economic and social structure of the United States very well. But But I never thought that, Mr. Yin, you can dig out a large piece of meat from their iron plate, and digest it smoothly, which is really amazing and admirable!"

Akio Morita attaches great importance to the United States. He moved his family to the United States in the 1960s and worked hard to develop the American market.

Although he is back now, he, who is in charge of Sony, has been leaning towards the development of the US market in the past few years, which is why Sony has such a large family business in the US in the future.

Yin Jun's heart skipped a beat.

He now understands a little bit why Akio Morita invited him to be a guest.

Counting the time, it seems that it is almost that time! !

The calm young man sighed: "That's what you said, but you know that Mr. Morita is very xenophobic in the United States. Even if I have done my best, those in Hollywood today The giants are still pushing me out. And those TV stations, newspapers, magazines, etc. are all the same. Although the Kylin Group is not afraid of competition, it is also under a lot of pressure!"

"Great pressure means great ability, and it means that you put more pressure on them." Akio Morita said, "I am 40 years older than you, Mr. Yin, but I have been operating in the United States for so many years. I don't have half of my achievements, I'm really ashamed!"

"I don't think so." Yin Jun looked at him and said, "Over the years, Sony has been preparing and accumulating strength. If it doesn't make a sound, it will be a blockbuster. I think Mr. Morita has come to me now, and he must have made a decision in his heart. Bar?"

Akio Morita laughed dumbly, but nodded seriously: "Mr. Yin is indeed the smartest person in the world, yes, I do have this plan."

After a pause, he continued, "Sony's current consumer electronics industry has entered a certain level of bottleneck. We need to develop new businesses and find a way out... I couldn't decide what to do before, but I saw I suddenly understood your success in the United States, and I knew what I should do."

The young man nodded slightly, but did not answer.

"I want Sony to own a film company, a TV station, a record company, and a newspaper in the United States." Akio Morita's eyes are shining, "I don't want to buy small and medium-sized enterprises, but buy the most expensive ones." Alright! Only in this way can we match Sony’s identity and make Americans value us.”

"This method is very good." Yin Jun said with a smile.

The method of the Japanese is basically like this, it is the best to buy.

Not only because they are not short of money, but more importantly, they need this kind of courage, so that Americans can know about the invasion of Japanese business circles, and also let Americans be impressed by them, so that in the next step of operation, Even more at home.

It's a pity that even China is wary of the Japanese buying everything. How can the United States, a country that has thrown away their two ultimate weapons, not be more vigilant?

The more ostentatious the Japanese are, the easier it is to be suppressed.

That is to say, the United States is a capitalist society. When the benefits given by Japan are large enough and their strength is strong enough, the United States still has no way to drive them out.

But if you want to control a certain area of ​​the United States, or directly dominate the idea of ​​hegemony, then it can only be said to be a dream.

Moreover, the Japanese are often harvested as straw, and they will be harvested by the Americans every once in a while.

If they hadn't accumulated too much capital and developed in the United States too early, they might have been driven back to their hometown long ago.

"Look, Mr. Yin, we are all Asians, and we are all outstanding businessmen. In the United States, we are all outsiders, and we should all watch each other." Akio Morita said, "If one day, My dream has come true, and please help us within your ability, Sony will definitely not let my friends down!"

"No problem." Yin Jun agreed, "If we outsiders don't unite, of course we can't fight them. As long as you need help, I will order the North American branch to give you the necessary support!"

"Thank you so much." Akio Morita laughed.

In fact, through today's conversation, he already knew Yin Jun's attitude.

The plan he proposed, of course, also took into account Yin Jun's interests, and he was not worried that Yin Jun would not agree.

With Yin Jun's guarantee, I dare not say how much help it will be. At least Yin Jun will never stand on the side of the Americans and suppress Sony.

And some help that is not too embarrassing, the Kirin Group will definitely give it.

As long as this is done, Sony will have one more ally, which can save a lot of trouble.

Originally, Yin Jun thought that Akio Morita would ask himself which movie company, TV station, record company, etc. would be the best to buy in the United States, but he didn't say this until Yin Jun left.

Sitting in the car, Yin Juncai sighed.

Akio Morita, known as the "sage of management", is indeed an old fox.

He will cooperate with Yin Jun, but he will definitely not cooperate with Qilin Group in everything.

What company they need to buy, they will also find other people. Such a multi-faceted attack will not let one company be controlled and affect their plans.

Too many Japanese businessmen, to put it bluntly, trust themselves!