Chapter 2071 Make a Fortune!

Akio Morita has his own ideas and will never be moved by other people's opinions.

Such a business leader will definitely be able to ride the wind and waves and advance through all obstacles.

But on the other hand, they are easy to be self-willed, and they don't turn back when they encounter difficulties, but they still have to work hard.

Sony suffered such losses in the United States.

After they bought Columbia Tristar Films, they appointed two well-known American producers as executive presidents. As a result, the two joined forces, and in about ten years, Sony lost tens of billions of dollars in one go. And it owes tens of billions of dollars in debt.

Rao, the Sony family has a big business, and they can't sustain such a huge loss.

If Howard Stringer hadn't become Sony's U.S. president in the end, actively changed the system, and appointed a group of elites, maybe Sony would have been dragged down by this U.S. company and went bankrupt.

During this period of huge losses, many people advised Akio Morita to give up or directly replace him, but Akio Morita just refused to listen.

In the end, after Akio Morita's physical discomfort could not affect Sony's affairs at all, the new president would drive away these moths.

But in all fairness, Sony's purchase of Columbia Tristar Films was not just for the movie itself.

By purchasing a film company, they not only obtained a large library of film copyrights, but also got involved in the derivative products of video recorders and video tapes, finding more outlets for these Sony products.

Even in the form of optical discs they are developing, they can use Sony Pictures to influence the entire industry and become the industry standard.

The later Blu-ray discs appeared under such circumstances.

If Sony didn't have a huge influence in the film, media and entertainment industry in the United States, do you think this standard can pass?

But no matter how you say it, in the next ten years or so, Sony's business in the United States will suffer huge losses, which will also drag down Sony's development in those years.

It is their great regret that Sony did not seize the opportunities of those years, especially did not have a market layout in the mainland of China, and thus completely lost to South Korea's Samsung.

Many young people may not know how powerful Sony was in those years.

Tell me a metaphor.

Before Apple in the United States was born, Sony was the Apple of that era.

Any of their products looks like a perfect handicraft. Many people are willing to pay for the appearance of Sony products and buy them home.

That is to say, Sony did not pay much attention to the Huaguo market. At that time, the products were very expensive, so that the cheap but not very good Samsung took advantage of the loopholes and made a lot of money on LCD TVs and panels.

But for Yin Jun, Sony is not his opponent at all.

At this time, Sony is not worthy to be Yin Jun's serious opponent at all.

As long as the Kirin Group proceeds step by step, no one can stop the progress of the Kirin Group.

However, the meeting with Akio Morita today made Yin Jun think of an opportunity to take advantage of the fire.

Missing this opportunity will make Yin Jun feel very distressed!

That's right.

It is the era of Japan's bubble economy in the next few years!

In the next year, the value of the yen will more than double.

In other words, the export price of Japanese goods will directly double in a short period of time.

If Yin Jun went to buy currency hedging and bet on the continuous depreciation of the yen, he would definitely make a lot of money.

But it is equivalent to another business, but this currency exchange rate seems very worthless.

It is the biggest manifestation of Japan's economic bubble - real estate!

Since 1986, the yen has become more and more valuable, but overseas exports have been severely suppressed. Therefore, the Japanese government wants to continue to boost economic vitality by stimulating domestic demand, and for the large sum in hand Funds find a way out.

This fund is the foreign exchange earned by Japanese overseas companies. If there is no expenditure to continue exporting, then such a heavy foreign exchange pressure will not be worthwhile for every bank.

So Japan's central bank directly lowered the loan interest rate to about 2%.

In the same period of time, the loan interest rate in developed countries is generally around 5%-7%.

Such a loan interest rate means that if you borrow 100 million yuan, you only need to repay the interest of 2 million yuan a year.

Moreover, in Japan, the loan procedures and requirements for rich people, especially those with qualifications, are constantly being reduced, so it is easy for people to get loans.

What can you do with the loan?

Of course it is to buy a house and buy stocks!

Therefore, countless large group companies and wealthy people are desperately trying to stir up these two businesses.

Japan's housing prices and stock market are also rising day by day.

Usually, you invest a sum of money in it, and within a year, you can double your net profit.

The later on, the crazier this situation becomes.

An investment of 100 million yen, whether it is in the stock market or the property market, can make double or even more in a month.

So the Japanese are almost crazy. They invest all their savings, together with loans, in these two assets.

Japan's stock market bubbles and property market bubbles just keep getting bigger and bigger.

Then……

The bubble will burst one day.

In the 1990s, this bubble was directly burst, in a very tragic and rapid way.

The Nikkei index fell directly from close to 40,000 points to 14,000 points in three years, leaving almost one-third of it.

Their real estate is even more scary.

Within ten years, Japanese real estate prices plummeted by 70%!

Many houses bought by Japanese with hundreds of millions or billions of yen are only worth 20 to 30 percent of their previous value after paying off their loans in the last few decades.

But this is still the peak in 1991. Compared with the real estate in 1985, the price has still risen so much!

If it weren't for the tenacity of the Japanese people, the whole country might not be able to collapse directly.

The Japanese economy suffered a huge blow as a result, and it has not recovered after 30 years.

So if you want to make money and make a lot of money, you have to start with the Nikkei index and real estate.

Yin Jun is not very familiar with the Nikkei Index, and speculating on stock futures is a kind of speculation, and it is a relatively bad way of speculation, which does not conform to Yin Jun's style.

Yin Jun will not earn this money.

But for real estate, Yin Jun felt that it was necessary for him to make a fortune.

Such an investment with several times or even more returns in a few years is still an aboveboard investment, what can't be done?

He still needs to control the house price in Xiangjiang, so that the house price does not rise so fast.

Investing in real estate in Japan is just following the trend and doing business purely.

Yin Jun doesn't know when Japan's bubble economy collapsed, but as long as it was played at the end of 1990, there would be no loss. After all, everyone knew about the collapse in 1991, but in what month exactly , not so detailed.

After deciding to do it, the rest is to go home and discuss with Sister Le, how much money to invest.

Le Yiling also has a lot of experience in real estate.

At that time, without affecting the operation of the company, if you spend enough money and let Huo Jianning, a real estate genius, do the actual operation, you will definitely get the maximum benefit.

With Huo Jianning's current ability, it is definitely beyond his power to grasp the real estate situation in Japan.

But if he is allowed to invest in only one city, he will definitely be at ease.

And this city can only be Tokyo!

The overall real estate in Japan has risen by seven or eight times, and then plummeted by seven to eighty percent, but this data is the average value of Japan.

In some places, such as Akita, Tochigi, Toyama and other economically underdeveloped counties, housing prices have not risen so high.

In the case of Tokyo alone, the rise and fall are a bit scary.

The prices of those high-priced houses and commercial buildings are basically in Tokyo, followed by Osaka.

Especially Tokyo, as a super metropolis with 60% of Japan's overall economic volume and 30% of its population, its wealth and economic development will rank among the top three in the world even in the next 40 years .

Such a city is very necessary for hype.

A lot of foreign hot money was invested in Tokyo.

80% of Japan's large company headquarters are in Tokyo, so their real estate investment will also choose places they are familiar with.

Therefore, housing prices in Tokyo are also the most hyped.

The housing price in Tokyo is equal to the housing price in the United States. This metaphor is real!

Therefore, Yin Jun's investment is basically in the Tokyo area.

If necessary, the teenager will go to a Japanese bank for a loan.

In this day and age of Japan, loans will become easier and more crazy.

At the craziest time, usually a middle-level bank clerk has a monthly loan task of 200 million yen, and the more you can lend to others, the better, and you are not afraid of lending more.

For example, the largest banks in Japan, such as Mitsubishi, Sumitomo and Mitsui Bank, etc., loan money to large companies and large enterprises, all calculated in hundreds of billions of yen.

And it's not just big companies anymore.

Masao Masao, the singer of "Northern Spring", was fooled into using his own name as collateral, and easily borrowed 270 billion yen from five banks to build a high-end resort in Hawaii, including banks, golf course and more.

Using names as collateral, I am afraid that only the Japanese in the crazy stage can do it.

Yin Jun has a very good cooperative relationship with Sumitomo Bank.

At that time, seeing Yin Jun buying real estate projects in Tokyo, I am afraid that Sumitomo Bank will ask Yin Jun for more loans to help them reduce the increasing pressure on money without him saying anything.

In terms of the size of the Kirin Group, a mere trillion yen, or even ten trillion yen, should not be considered a big deal.

Borrowing Japanese money, coming to Japan to earn Japanese money, such a thing, every investor really likes it!

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