Chapter 2064 Linked Propaganda

For Yin Jun, there is no time to care about the future of "Forrest Gump" at the box office.

In order to make "Forrest Gump" better at the box office and thus affect the perception of the Oscar judges, he, Tom Hanks and the crew started a series of non-stop promotional activities after the premiere day.

This is what later generations call "running the market", or "road show".

Roadshows are an important step in future film promotion.

It is also an indispensable step.

At first, it was created by James Cameron. For the promotion and publicity of "Avatar", he went to the market and the film market all over the world for almost a whole year.

cow?

Yin Jun and the others are not so exaggerated, but they are very serious.

They not only do promotions every day in five or six major cities in North America, and interact with movie and book fans, but after North America, they went to Buenos Aires, Sao Paulo and other cities in South America to promote.

Next, they flew directly across the Atlantic Ocean - Europe.

Starting from the United Kingdom, and then to major European markets such as Italy, France, Germany and Spain, it took a week to get everything done.

Finally, on the third weekend of the film's release, a group of crew members finally arrived in Asia, the last promotional subject.

The first country to arrive is of course the most important ticket warehouse in Asia, and it can even be said to be the second largest ticket warehouse country in the world-Japan. Japan!

Japan, a country with a population of 150 million and a very developed economy, is already the second largest economy in the world. Culture and entertainment are also popular, and it is most suitable for the dumping of American movies.

Over the years, more than 45% of the Japanese film market belongs to Xiangjiang films, 35% belongs to American films, and only about 20% belongs to their own country's films.

In a way, their film market has basically fallen.

Yin Jun himself attaches great importance to the Japanese film market.

Not only because Japan's consumption power is extremely powerful, but also because he wants to regard the Japanese film market as a solid base for Xiangjiang Films.

I can no longer be beaten to the crap by American movies like in my previous life, and directly give up the Japanese market that I worked so hard to build.

20% of the box office of Xiangjiang movies in other places is in Japan, and about 15% in South Korea. In this life, it occupies even more in Asia!

As long as there are two major rear bases in Japan and South Korea, plus the development of films in mainland China, Chinese films can continue to develop in the long run.

I dare not say that it is like the ancestors who used Confucian culture to completely cover up the cultures of their two countries, but with such a weapon, they will often passively receive various information and new cultures from Hua.

The news that the crew of "Forrest Gump" will come to Japan has been publicized to Japan as early as the beginning of its release.

The Japanese have a very tenacious spirit, and it is the same when chasing stars. If you like a star, it is a long-term thing.

So early on, their various movie fan groups, book fan groups, and even Yin Jun's comic fan groups have organized themselves, preparing to welcome Yin Jun and other crew members, so that they can feel Japanese fans. enthusiasm.

When people's life reaches a certain stage, those things that don't bring them money, usually because of their interest, they will continue to pay to support them.

Today's fans here in Japan have such a mentality, so their organization is very strict and their activity is also very high.

When the crew of "Forrest Gump" came out of the VIP passage at the airport, what they saw was a sea of ​​people.

At least tens of thousands of people gathered at the gate of the airport. When they saw Yin Jun and Tom Hanks, they screamed deafeningly.

This was the first time Tom Hanks saw so many movie fans welcoming him, and he couldn't help being shocked.

Yin Jun smiled and said next to him, "Japanese people are very polite, and they will never flock over here. Safety is guaranteed, don't worry!"

Only then did he feel at ease.

Driven by Yin Jun, the crew did not get in the car and leave, but walked towards the fans.

The fans didn't expect to get a response from Yin Jun and the others. As long as they could see the superstars and see them waving, they would feel great happiness.

Now Yin Jun brought Tom Hanks and the others all the way over. The screams of the fans suddenly broke through the sky, and many fans, both men and women, were so excited that they cried.

But just as Yin Jun said, they were all excited, but there was no congestion or squeeze at all. Instead, they automatically gave way to a passageway more than two meters wide, allowing Yin Jun, Tom Hanks and others to go. Pass.

"thanks, thanks!"

"It's a pleasure to come to Japan!"

"I hope you can support our film!"

"Hello, you are so enthusiastic!"

"We hope to see you again at the cinema!"

"..."

Yin Jun and everyone are very familiar with greeting fans.

Walking all the way, constantly expressing gratitude, shaking hands with everyone from time to time, and smiling faces all the way, is really a gesture.

Of course, only the fans in the first two or three rows can shake hands, but even if there are no fans in the back who can shake hands, the excitement and excitement can be shared.

After walking through the long queue they formed automatically, an hour had passed before I knew it.

Everyone, who was almost collapsed from exhaustion, looked back to the fans with sweat profusely before boarding several buses and leaving the airport slowly.

The fans dispersed quickly, and automatically left the aisle open. People kept clapping at the bus, or raised their thumbs up, expressing their joy.

The Japanese TV media moved very quickly. When Yin Jun and the others arrived at the hotel where they were staying, the TV channel in the room had already broadcast the scene of airport pick-up.

Watching it on TV, I realized that the scene was even more spectacular than I imagined.

At that time, everyone's eyes could only see tens of meters away, so they felt crowded.

Looking from the TV's bird's-eye view, there are probably no less than 20,000 to 30,000 people here, blocking the outside of Nuoda's airport.

With so many people, there was no accident in the end, and the car came out smoothly, which made Tom Hanks marvel at Japan. He really is a model of "discipline" and "order".

"I heard that Japanese culture comes from China. Is it the same in China?" Tom Hanks asked Yin Jun.

The boy shrugged, "You know, we are still very poor now, and we can't show these etiquettes until our stomachs are full."

Tom Hanks nodded, and what Yin Jun said meant that in the present Huaguo, there was no such thing at all.

In fact, not to mention the country of China, the United States is not good either.

Have you seen a Michael Jackson concert, how many messy and dark things happened in the concert scene in broad daylight?

Japanese people don't have to worry about this at all when they watch the concert.

Before falling into madness, they are the most disciplined and orderly people in the world.

This time when we came to Japan, the crew took over the three floors of the Hilton Hotel, including the coffee shop and activity area on the first floor, all of which are for the exclusive use of the crew.

Japanese rooms are usually relatively small, so American brand hotels are considered, at least double rooms can be stretched open.

As for experiencing the Japanese tatami culture, the crew was not in the mood at all.

After more than ten consecutive days of high-intensity publicity, and at least one hundred thousand kilometers of air travel, the first time they arrived at the hotel, they wanted to take a shower and sleep, and nothing else.

Tom Hanks also returned to his room after chatting with Yin Jun for a few words.

As the most distinguished members of the crew, Yin Jun, Ye Linqinwa, and the bodyguards live in the Grand Commander's Suite, which has 5 rooms, 3 bathrooms, and a living room with a width of more than 100 square meters.

After going to take a bath and changing clothes, Yin Jun came out and saw that Ye Linqinwa had already changed into her home clothes, and her hair was still slightly fluffy, obviously just washed.

"Why are you so fast?" the boy asked in surprise.

"Working with you, if we don't do everything faster, can we keep up with various arrangements?" Ye Linqinwa sat on the sofa, reading stacks of documents, "I'm comparing now. Is there anything different from the plan in the itinerary?"

"There should be no change, right?" Yin Jun sat next to her, unscrewed a bottle of pure water and drank it.

"Well, although there are not many changes, you are much more tired than them." Ye Linqinwa said, "Japan's largest brokerage firm, Zhou Fang Yuxiong, the chairman of Zhou Fang Firm, will be working tomorrow. I have an appointment with you in the evening. In addition, the day after tomorrow afternoon, Akio Morita, the president of Sony Corporation, will have a meeting with you. On the morning of the day after tomorrow, which is the morning of the day we leave, you have to visit Mr. Yasukai Tokuma."

"It doesn't matter, it's like this outside." Yin Jun rubbed his eyes, "After the work here is over, next year's Oscar campaign is left... As long as I can complete this task, not only will I be more relaxed in the next few years, You can also be less busy."

Ye Linqinwa gave the young man a blank look, "You can be lazy, but you have to deal with so many things, and there are so many people calling to find you, isn't it all for me?"

"Well, you have worked hard." Yin Jun smiled, stood up and ran to the back of the sofa, stretched out his hands, and pressed them on her fragrant shoulders, "Come on, try the boss's personal service!"

"Giggle..."

Ye Linqinwa laughed softly, "Stop making trouble, you're not a masseuse... Oh, it hurts!"

"Look, you're a little too tired." Yin Jun pressed gently, then raised his head and said to Cao Jun in the corner: "Brother Jun, go out and ask their hotel to find two women who know how to massage."

Cao Jun over there nodded and went.

Ye Linqinwa was not very willing, "I'm fine, it's not bad if you give me a massage like this... You have to go to TV Asahi tonight, why don't they give you a massage to relax?"

"Nonsense, two masseuses, do you still want to enjoy it alone?" Yin Jun pinched her earlobe smoothly, "Let's go together."

"Um……"

Ye Linqinwa was made unable to work by Yin Jun, so she simply put down the file, closed her eyes and enjoyed silently.

Originally, in the relationship between the two of them, it was impossible for her to accept this kind of care from the boss.

But the two have been together for too long, and they are already familiar with each other, so there will definitely not be a sense of unfamiliarity.

Besides, the indistinct affection between the two is also delicate!