Chapter 1868 Cooperation

Although Chen Xin was happy, he did not lose his mind.

He then quickly started thinking.

But he never thought that the Second Food Factory could cooperate with Qilin Group.

Is it supplying Xiangjiang pork products?

That's not a big business. There are more than 6 million people in Xiangjiang, and the main supply targets are in eastern Guangdong.

Does the fresh pork here have to be frozen before being shipped over?

That would take too much time and money, and it’s not worth it.

In his thoughts, Chen Xin did not remain silent for long: "Master Jun, if you have any instructions, please tell me. If you can do it, our Second Food Factory will definitely be unambiguous!"

"It's actually very simple." Yin Jun said with a smile, "Isn't Qilin Commercial Plaza about to open? We have a pork stall in our own supermarket, so we can buy it from your No. 2 Food Factory!"

Chen Xin smiled bitterly upon hearing this.

Several people behind him were also disappointed.

They didn't know what a supermarket was, but they had seen two huge commercial plazas. But no matter how big the stalls were, how much meat could be sold in two stores?

At most, it’s the meat sold at ten or eight supply and marketing cooperative stalls, right?

But the No. 2 Food Factory supplies hundreds of supply and marketing cooperative stalls a day. How much income can only ten or eight of them make?

Chen Xin said, "I have been to the United States and seen supermarkets such as Wal-Mart. I also know how they operate. Although the daily consumption is not much, Mr. Jun, you mentioned it now, and you are giving me face, Old Chen." , we package the pork in your store, and we guarantee that the best pork will be shipped here!"

Yin Jun couldn't help being surprised, "Have you been abroad?"

"Yes, last year I won the title of pacesetter, and I went on an inspection trip with the people above me for a week." Chen Xin nodded, "There are many things in the United States that are worth learning from!"

"indeed so."

The young man glanced at him and admired this person more and more.

Although he was talking to Chen Xin for the first time today, his behavior was beyond Yin Jun's expectations. He didn't look like the director of an old-school state-owned factory in this era, but like a flexible private company owner.

Yin Jun also saw everyone's disappointment.

They had a good idea. No matter how big the supermarket is, if it can sell pork from 50 pigs a day, it's still unbelievable.

For the second food factory, 100 pigs per day is not a big deal at all.

Chen Xin was able to maintain a normal expression and did not show a disappointed expression, which is a sign of his self-cultivation.

"Since Director Chen has been to the United States, do you know the 7-11 convenience store chain in the United States?" Yin Jun asked calmly.

"I have been there, and I also know that except for the 7-11s in the United States and Japan, the rest of the 7-11s in the world belong to your industry." Chen Xin replied.

"Do you know how many 7-11s I have now?"

"I don't know about this." Chen Xin said with a wry smile.

"In Thailand, before this year's Spring Festival, there were 1,500 stores. If you include those in Xiangjiang, there are about 1,800 stores, and we are still opening stores continuously." Yin Jun said, "I wonder if Director Chen is interested in opening stores?" Are these two cans of yours sold in 7-11?"

"oh?"

Chen Xin suddenly became energetic.

The reckoning immediately began in his mind.

There are 1,800 7-Eleven stores, each of which sells its own canned pork elbow and canned meat with pickles and vegetables, even if each store only sells one can on average every day, which is 3,600 cans.

That’s 10,800 cans a month.

If the sales are good, 20,000 cans a month will be no problem.

This is still based on the current number of stores. If 7-11 keeps opening stores and opens 2,000 or 3,000 stores... can we expect sales of 100,000 cans a month in the future?

The most important thing is not this, but getting it to 7-11 to sell it, that is the export!

If you export, the settlement will be in US dollars! !

China is now extremely short of foreign exchange, and products sold domestically are not called money at all.

Only by selling abroad and earning a large amount of US dollars and foreign exchange can you be considered powerful, be praised by your superiors, and live a good life.

As a result, if these state-owned manufacturers want to achieve any performance, they have to think about earning foreign exchange from exports every day.

Now Yin Jun suddenly extended such an olive branch, which immediately made Chen Xin excited.

"Master Jun, what do you want me to do?" he asked, clenching his fists.

Seeing his eager look, Yin Jun sighed inwardly.

It's not that he despises Chen Xin for such a big change in attitude, but he is thinking about the failure of his own Qilin Commercial Plaza investment.

Kirin Commercial Plaza invited manufacturers from all over the country to settle in and adopt a modern supply model and department store counter rental model, but no one responded.

They all said it was so difficult, so difficult, but they didn't want to go to such trouble anyway, so they just stayed with their own factories and waited for people to buy them.

It's almost impossible to get them out.

But what if we change it to Qilin Commercial Plaza in Xiangjiang?

Then I'm afraid these manufacturers will rush to deliver the goods, rent the counters, and sell their products enthusiastically.

Why?

Isn't this because in Xiangjiang they earn foreign exchange, and they can get rewards and promotions by earning foreign exchange, whereas in China they earn RMB, and whether they earn more or less has little to do with them, so they are unwilling to take risks?

This is still a question of mechanism and a question of enterprise's aggressiveness.

State-owned factories are too busy to guarantee harvests despite droughts and floods, and they take over everything.

When working in such a factory, it is difficult to say that you have a spirit of innovation and adventure, as long as you follow the steps and make no mistakes.

Only those private enterprises and private owners who cannot survive without working hard will work hard to develop and produce good products and marketing.

This is why it was necessary to speed up reforms and vigorously liberalize the privately owned economy.

Then it brought the state-owned factories to retreat steadily, and they were almost beaten and disappeared from the land of China.

And those state-owned monopoly giants are so powerful because they rely on administrative power to eliminate other opponents, even foreign competitors.

Thoughts passed by in a flash.

Yin Jun said calmly, "It goes without saying about quality. This is the most basic thing. In addition, the design and packaging also need to be novel, so that people who want to buy it can pick it up and look at it, so as to achieve the purpose of selling it."

"You can rest assured about the quality. We have been exporting to Europe for decades and have never had any problems." Chen Xin said with confidence, "We are also experienced in packaging, but the appearance design is a little more troublesome. I will go back and find the people in the factory. Let’s start making samples and ask Mr. Jun to review them when they are ready.”

"As for the samples, I think you can hire professionals to make them." Yin Jun smiled, "For example, the design department of the Academy of Fine Arts or the university. It doesn't cost much, but it will free your mind immediately. , no longer confined to one place.”

"Well, then I'll ask them to do it and see who is better between them and us." Chen Xin said.

Yin Jun could tell that he still had great confidence in the people in his factory.

That's fine. If you listen to Yin Jun in everything and don't have your own opinions, then such a factory director will be just a conservative person at best.

"Checkout and payment methods, what did you think of Europe in the past?" Yin Jun asked again.

"Pay half in advance, and then pay the balance when all the goods are sold." Chen Xin said, "Everyone is almost like this. Although it takes a long time, there is no problem in rolling in this cycle."

The young man smiled and thought that of course there would be no problem.

Your production costs here are all in RMB, and they are public funds. Even if the payment is not received, others will not make trouble.

"7-11 has its own supply system and its own settlement and payment method." Yin Jun said immediately, "I will not interfere in this aspect, you can just talk."

"Yes, I know." Chen Xin said seriously, "Master Jun, I will not embarrass you!"

He was extremely excited at this time.

This result was much better than what he had expected.

The sales volume of the two cans from the No. 2 Food Factory in Europe can only be said to be good, but they have not gained a foothold in big cities and are only sold in small rural shops.

If you make a good list of 7-11, then it will naturally have a much higher reputation in the bustling areas of the city.

If there is another opportunity to export in the future, if you show this qualification, people will take a high look at you, which will be more conducive to exporting.

…

After talking about the business, Chen Xin took the people away with a lot of gratitude.

Yin Jun still didn't tell him that within this year at most, he would acquire 7-11 in the United States, and then merge with 7-11 in Japan to become the largest shareholder of 7-11.

By then, the market facing Shanghai Food Factory No. 2 will no longer be 1,800 7-Elevens, but more than 20,000 7-Elevens.

This is a huge development opportunity for them.

Canned products have a very long shelf life, which is a very big advantage. This makes them unlike those fast-moving consumer goods that can only be purchased locally or locally.

And compared to Chinese people, foreigners like to eat canned food more, and they like all kinds of canned food.

Chinese people only eat this way when they have no money or supplies. Even if they have money, they like to eat fresh food, but foreigners still like it even if they have money.

If you look at the underground storage rooms of European and American people, it is normal to store dozens or hundreds of cans of various types!

It can only be said that this is a cultural difference.

In fact, the young man originally thought that letting the No. 2 Food Factory take the lead in Shanghai and take the lead in operating the supermarket in Qilin Commercial Plaza and be responsible for its own profits and losses would break the non-cooperation of those people and let them see the effect of demonstration.

But then I think about it, this kind of self-operated supermarket model was only available in online e-commerce in the previous life, and it has never been practiced offline.

Now that I have decided to do it, I might as well just do it directly and stop worrying about how to collect rent to live.

After all, if we stick to the rules like this, we will gradually be eliminated after 2016.

Why not start forging a new path now!