Chapter 1859 Self-Operated Mode

This time when Yin Jun came to Huajing, he heard Tan Guofu talking about this dilemma.

Tan Guofu is just 40 years old this year and is the general manager of the mainland branch of Kirin Department Store Group selected by Yin Jun.

Today's Kirin Department Store Group is divided into two parts, one is Kirin Commercial Plaza in the mainland, and the other is Kirin Commercial Plaza in Xiangjiang.

Both commercial plazas are eight-seat in size, but the area in the mainland is larger. But in terms of value, the one in Xiangjiang is higher.

After all, the one in Xiangjiang costs 1 billion Hong Kong dollars, not including decoration costs.

However, the prices of materials and land in the mainland are now very cheap. Not to mention the 500 acres of land that can be used up. If you include the construction and decoration costs together, the total is only 400 million yuan for one building.

Tan Guofu was born in Xiangjiang. His parents are from eastern Guangdong. After graduating from high school, he worked in Wellcome Supermarket. After being promoted to manager, he went to Yongan Department Store, the largest department store in Xiangjiang, and served as the manager of one of the department stores. Deputy General Manager.

Then he was poached by Qilin Group.

He was initially hesitant after hearing that he was going to take charge of eight shopping malls in the Mainland.

If he were to be the general manager of Qilin Commercial Plaza in Xiangjiang, he would definitely agree without saying a word, because such a large-scale shopping and leisure plaza is just right for him.

But there is no way.

The conditions offered by Qilin Group are too good.

His annual salary alone is HK$500,000, which is 50% higher than what he earned at Wing On Department Store.

If you include business travel subsidies in the Mainland, etc., you will have an income of 1 million Hong Kong dollars a year.

This does not include five round-trip air tickets per year, as well as subsidies for meals and accommodation in the mainland.

Thinking that one year's salary now is equivalent to three years before, Tan Guofu finally agreed.

Another reason is that Tan Guofu believes what Yin Jun told him that there is still a lot of potential in the mainland.

Yin Jun told him about his ambitions.

Although Tan Guofu does not believe that Yin Jun can open 120 Kirin Commercial Plazas in 20 years, but based on Yin Jun's connections in the mainland, it is definitely possible to open 30 stores.

If you can take charge of 30 such large commercial plazas, what else can you hope for in this life?

This is already the pinnacle of being a department store owner!

You know, there were only five Wing On Department Stores in Xiangjiang at its peak.

Now, as soon as Kirin Commercial Plaza opened, it had 8 buildings in Mainland China and 8 buildings in Xiangjiang, immediately becoming the number one.

Tan Guofu was only 39 years old last year and 40 years old this year. He feels that he can still fight for another 15 years.

If he were 50 years old this year, he would rather serve as a vice president at the Kirin Department Store Group in Xiangjiang, or even the general manager of a commercial plaza, than come to the mainland to expand the market.

However, when he came to the mainland in the first half of last year, Tan Guofu learned about the current living conditions of the mainland's department store retail industry while inspecting the various construction processes, decorations, etc. of Qilin Plaza.

The conclusion he reached made him very anxious.

This collective factory system and the production and sales model of coordinated sales are completely different from those in Xiangjiang.

In this industry chain, there is no vitality, no apostasy, just step by step according to the plan.

In this case, it is completely unsuitable for a modern leisure shopping plaza like Kirin Plaza.

He didn't know how many times he talked with Yuezhou, Huajing, Shanghai and Lin'an, but no one could respond to him.

Even if there is, it still requires troublesome communication and dealing with the superior management unit. In the end, it is still hesitating and there is no definite answer.

Seeing that the Spring Festival has passed, Qilin Plaza will open for business in more than two months, but he has not even mastered the most basic things. Tan Guofu is very frustrated.

Although he did not complete the task, in order not to delay Yin Jun's career, as early as January, Tan Guofu called Yin Jun to explain his predicament, and asked Yin Jun to find a solution while also asking for punishment. .

Yin Jun didn't say anything at the time, but asked him to write a detailed booklet about the conditions of the factories he had recently contacted and investigated, and waited until he came to the mainland.

After Director Shen left today, Yin Jun asked Tan Guofu to come to his courtyard.

"Master Jun, this is the information you asked for." Tan Guofu respectfully handed the two large folders to Yin Jun. He said very guiltily, "I feel very guilty for not being able to complete the task. I am willing to resign." Bear the consequences."

"It's not that serious. Sit down first." Yin Jun waved his hand and motioned for him to sit down. At the same time, he also read Tan Guofu's information one by one.

Tan Guofu is indeed a veteran professional manager.

He used more than a dozen pieces of paper to write down the detailed experiences of his recent negotiations with those factories, and the rest were all information about the major factories he chose.

Including production scale, quality, price comparison, etc., very detailed.

"Based on these alone, Manager Tan, you have not failed in your duty this time." After reading, Yin Jun patted the booklet on the coffee table and said with a smile.

"However, our failure to negotiate for these commodities caused a serious delay in our preparations. I am really to blame!" Tan Guofu felt more at ease, but he was still very humble.

"If I don't say this anymore, I am too impatient and have forgotten the current economic model in the mainland." Yin Jun said, "Under this method, unless there is an administrative order from above, there is no way we can do it."

"Yes, they are all as stubborn as cattle." Tan Guofu said, "If it doesn't work, I will apply to invite suppliers from Hong Kong and overseas to support our Kirin Plaza."

"That's not necessary. The cost is too high and the people in the mainland can't afford it." Yin Jun waved his hands and said, "In that case... let's use the procurement method!"

"Purchasing method?" Tan Guofu, an old man in the department store industry, immediately came to his senses, "Master Jun, you're not saying that we purchase all these things ourselves and then sell them to customers, right?"

"What's wrong?" Yin Jun looked at him and asked.

"By doing this, we can certainly fill the shelves in shopping malls and supermarkets as quickly as possible, but it will also increase our work tenfold or a hundredfold," Tan Guofu said. "In addition, the number of employees in this company will also increase by at least hundreds, or even thousands! We are equivalent to adding an additional trading company, rather than a simple department store, leisure and entertainment plaza!"

"Trading company?" Yin Jun laughed dumbly, "Old Tan, you are right, we really want to add a trading company!"

"If you do this, will the stall be spread too wide?" Tan Guofu frowned, "Trading companies are not so easy to do! And it is for these consumers in the mainland, I am afraid the risks are not easy to control! It is easy to cause large quantities The merchandise is piling up and being wasted!”

He is worried that the consumption power of the mainland is not strong, and these goods will fall into his hands.

Daily necessities are nothing. The shelf life of vegetables, meats, fruits, vegetables, and other foods is not that long.

Purchasing by yourself means that you are responsible for the profits and losses.

This is a world of difference compared to supermarkets and department stores that maintain harvests despite droughts and floods.

Working hard to buy and sell goods may not necessarily lead to profit.

But you can definitely make money comfortably by doing business by collecting rent on the ground.

"It's different. Although it's a little harder now, there will definitely be greater benefits in the future." Yin Jun said with a smile, "That's it! After you go back, quickly recruit a group of capable people and let them plan These purchases. Then we recruit these salespersons in a unified manner, and let them go to the factory to learn knowledge for a month, so as to avoid customers asking, they still don’t understand anything. How can they sell things if they don’t understand anything?”

"yes……"

Seeing his boss's insistence, Tan Guofu had no choice but to agree.

In fact, there are more or less purchases in supermarkets and department stores. He is also very familiar with these aspects of business.

It's just that compared to the overall management, the procurement aspect is very cumbersome, involves many things, and there are many tricks, which are not easy to control.

Thinking of this, he told Yin Jun his worries again.

"Well, we need to pay attention to and be vigilant about the tricks of procurement. However, mainland factories in this era are still timid and dare not collude with them and deceive us." Yin Jun muttered, "Well, you can do it too Don’t be afraid to spend manpower and material resources on some anti-countermeasures. Getting this culture right from the beginning is the most important thing, making money comes second.”

"okay, I get it!"

Hearing what Yin Jun said, Tan Guofu felt relieved.

It is absolutely impossible to completely eliminate the tricks in procurement, but if you use the right methods and try your best to ensure the company's interests, it is not difficult.

And Yin Jun's method indeed solved the problem of supermarkets and department stores in Qilin Plaza.

As for other karaoke bars, restaurants, and movie theaters, they are much more convenient.

Of course Tan Guofu didn't know that the reason why Yin Jun wanted to do this kind of procurement model was because he remembered JD.com's self-operation.

Jingdong's self-operated products mean that all products are purchased from qualified companies. They do not go through third parties, so the quality is greatly guaranteed.

At the same time, through this large-scale procurement, JD.com has completely reduced costs, which has greatly affected offline shopping malls and supermarkets.

In 2020, even giants such as Wal-Mart and Carrefour will reduce their business and close stores. This is the result of the suppression of e-commerce companies such as JD.com and Taobao.

There is no such thing as online shopping yet.

Yin Jun has developed this self-operated model first, which can solve the supply problem to a large extent and also solve the service problem to a greater extent.

Otherwise, if you ask those aunties from the state-owned factories to sell things, why don't they be like the salespersons of the supply and marketing cooperatives? Selling things is equivalent to rewarding you?

Once the service attitude is improved and the gap between supply and marketing cooperatives and department stores is widened, are we still worried that the customer base will not come in?

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