Chapter 1858 Limitations of the Times

Of course, Yin Jun's ideas transcend this era.

Almost everyone in the mainland now has no idea what the future will be like.

On the one hand, it is due to the desire to break the shackles of poverty, and on the other hand, it is the anxiety and even fear of changing the status quo.

This is the same as us ordinary people.

If you have a job that pays about 2,000 yuan, you can barely get by, but your life is generally not in danger.

However, now that there is a job with a monthly salary of 100,000 in front of you, the risk is huge, and it may even endanger your life.

So whether to maintain the status quo or take a risk really requires a lot of consideration.

The dilemma between snake and mouse is clearly before us.

Just like all the residents of the mainland since 1978 until now.

Therefore, if you are not integrated into this era, you will not feel the contradictory excitement and fear in their hearts at all.

You also don’t understand why a simple package, product, delivery to the door requires dozens of people to stake their lives for confirmation before they dare to do it.

Why did the stupid boss of Guazi get arrested several times for hiring just a few people? He even had to trouble Mr. Xiao at the top and said, "Let him do it and see" before he was released.

Yin Jun is now in this era, so what was funny at the beginning has turned into understanding now.

Yes.

Although Yin Jun knows that there are many things that can be done better and bigger steps can be taken, he can often understand their conservatism.

Therefore, young people do it themselves, rather than instigating others to do what they do.

He is using his own results and achievements to prove that the path he is currently taking is generally correct.

As long as there are enough constraints, it will definitely be better than the previous life.

Therefore, Yin Junming knows that house prices are unlikely to skyrocket within 10 years, and he is willing to find another way to reassure everyone.

In fact, the rich people in Xiangjiang are really not fools, they are very smart.

Basically, before 1997, Xiangjiang’s real estate capital rarely entered the mainland.

On the one hand, they failed to see that the real estate in the mainland has such great potential. On the other hand, they know that with the current living standards and habits in the mainland, they absolutely cannot accept the kind of house marketing method in Xiangjiang.

Even if they have entered the mainland market, they are limited to a few first-tier cities, such as Beijing, Shanghai, Guangzhou and Shenzhen, or a few coastal cities.

Their cautiousness has allowed their wealth to increase steadily, and they can comfortably enjoy the returns brought by high rents and high appreciation.

But precisely because of this, they lost their presence in second-tier cities such as provincial capitals, and therefore did not get a piece of the most delicious cake at all.

After all, no one would have thought that in these second-tier cities in provincial capitals, the average future housing price could reach 30,000 per square meter, and for the best ones, 50,000 is basically stable.

If they could have started to deploy in the second-tier market in the 1990s, with the mainland's desire for Hong Kong capital, Hong Kong-funded enterprises, and joint ventures at that time, those local real estate companies would not even have water to drink.

If that were the case, Li Chaoren, Zheng Yutong, Li Zhaoji and others would probably have a net worth of over 1 trillion yuan!

In this life, Yin Jun will not remind them.

In the past 10 years, it was enough for everyone to wander around the four major cities of Beijing, Shanghai, Guangzhou and Shenzhen.

Each of these four cities is larger than Xiangjiang and has a larger population than Xiangjiang, which is enough for them to work for ten years.

Don't think that prices and land in these places are cheap now, but if you really want to do real estate, there are still many problems to solve, and it is not that easy.

First of all, the first point is that people will never sell land to you endlessly. They will only treat you as a pioneer cow. After making a demonstration effect in one area, they will then move to another area.

The big guys in the mainland are not stupid. If they let you buy land endlessly, how can they ensure the interests of more people?

It is precisely this kind of restriction that allows them to do a little and get a little, and then do a little more and get a little more, which stops the powerful Xiangjiang real estate businessmen.

So they are really not smart.

If it were not in these four central cities, but in provincial capitals and coastal cities, the restrictions would definitely be much smaller. As long as they were willing, they could buy hundreds or thousands of acres of prime land at will.

Although the profit of each project will be less, so many projects have been continued until 2020, which will also be a huge wealth!

Yin Jun has long understood these things, so he will not go to second-tier cities at all.

Because he knew that if he went to these second-tier cities, the real estate businessmen in Xiangjiang would definitely follow him and learn from him in real estate.

Once these people get a taste of the benefits, even if each of them only occupies a provincial capital city, they will make a lot of money and talk a lot.

Wealth worth hundreds of billions is easily obtainable.

But in this way, the real estate changes in the mainland will occur in advance, and the heavy shackles of high housing prices will weigh on the people several years or even ten years in advance.

This is obviously not what Yin Jun wants to see.

Therefore, the most he can do is to have his own business center area in several big cities, and then build a Qilin Commercial Plaza in each second-tier city, and he will be satisfied.

If he didn't want to make the film industry develop better and develop people's interest in supporting movies, he wouldn't even build the Kirin Commercial Plaza.

Speaking of Qilin Commercial Plaza, the project was initiated at the end of 1983, and construction began at the beginning of 1984. After such a year, it was almost completed before the Spring Festival, with only some internal decoration left to be done.

Now that the Chinese New Year is here, the intense decoration has begun, and it is expected to be completely completed by April at the latest.

After all, it is only 8 stories high. Even if the construction speed in the mainland is slow, it can still be completed successfully with so many workers working overtime.

Once the Kirin Commercial Plaza is built, the most important investment promotion can begin.

Two or three months to negotiate and sign a contract cannot be considered a time crunch.

But in this regard, Kirin Commercial Plaza encountered a lot of trouble.

Take the supermarket for example.

As we all know, the first official supermarket in China was in 1994, when Parkson from Malaysia entered China, and the concept of supermarket came into being.

How does a supermarket operate?

First, a bidding system was adopted to select various dealers for each product and let them deliver the goods to the store.

Then wait until I sell it in the supermarket, and then I'll pay you the check.

After the settlement, you don't get paid according to the amount sold. Instead, you wait a month or two or three months before paying.

In this way, the supermarket can use the money for two or three months in vain. If the money from thousands of suppliers is combined, even if it is placed in the bank, it will be a huge amount of interest.

Don't think that's the end of it.

When my supermarket has an event and offers discounts, your supplier must follow unconditionally and offer discounts in order to boost sales.

Including when I issue activity coupons, the benefits are also obtained by my supermarket, and your supplier must bear the loss of such a price difference.

Finally, if a supermarket wants to hold activities, doesn’t it have to spend on advertising?

For example, singing and dancing performances in front of supermarkets, printed leaflets, and even TV advertisements, etc., these costs must be shared equally among each dealer.

Let's see.

Basically, supermarkets are so overbearing. Except for their own rent, water, electricity and labor, all other expenses are paid by the dealers.

So before Taobao and JD.com appeared, supermarkets were very profitable.

Whether it's Wal-Mart or Carrefour, one store after another opens, and they're basically packed.

But, that was also after 1994!

At that time, there were a lot of private companies, and various food companies and clothing companies were emerging one after another. Therefore, if they wanted to have a breakthrough in this new supermarket model, of course they were willing to try it.

With the active support of these people, supermarkets have ushered in the best era, defeated all supply and marketing cooperative systems, and become the main place for people to buy daily food and drinks.

But it’s only 1985!

After a gap of nine years, the entire economic model is different.

At present, almost all factories in China are owned by the state or collectives.

The supermarket invited them to bid in this way, but they never heard of it.

After explaining this cooperation model in detail and reading the contract, these factories flatly rejected Kirin Commercial Plaza’s cooperation proposal.

Are you kidding me?

When I sell something to you, not only do I get paid after I sell it, but how many months does it take to receive the payment?

Then I am not drinking the northwest wind?

Also, if I have to pay for any advertising or promotion, am I extremely rich? Or do you look at me like an idiot?

Almost everyone thinks so.

The lack of change in concepts is one aspect, and the conflict of interests is also another aspect.

The most important thing is that now they have no competitors at all, and they all get the same salary regardless of whether they sell more or less. Why take risks for your novelty?

Not even the Kirin Group!

Such problems occur not only in supermarkets, but also in department stores upstairs.

If you want these factories to invest expensive funds yourself and send people to work as salespersons in your shopping malls, people will think you are fanciful.

My stuff can already be sold, so why do I need to spend so much extra money to sell it to you?

The charge for a counter is so expensive, and what I earn is not even enough to rent.

It's better for me to just wait in the factory for supplies and department stores to buy goods like before.

And since they are our own people, I am not afraid of not receiving any money, nor am I afraid of not being able to make any money.

What's wrong with doing something so risk-free and comfortable?