Chapter 1855 Development of the Computer and Software Industry

In the past two years, Microsoft has released two products in succession.

They are WIN2.0 and WIN84 respectively.

Compared with the previous ones, these two products have made very obvious progress. They have excellent performance in terms of graphics instructions, friendliness for programming, and fool-like operation.

So their sales are very good.

For example, last year, WIN84 sold 42 million copies.

At the same time, there are only 63 million new computers in total, which means that 66.7% of computer users have chosen the WIN84 system.

Some of the rest are still WIN2.0 system users in 1983.

In total, the window system has occupied more than 80% of the market share.

no way.

The Windows system is simply too powerful.

Previous computer systems were not used by ordinary people at all. Those systems were all code and did not even have computer graphics controls. They could only be used by computer professionals and were basically out of reach of ordinary people.

This is also the reason why these personal computers failed to sell well in the past few years.

Because how could ordinary people, especially children, be interested in such a complicated, profound, and boring computer?

Only after the window system came out, especially after the graphical page of 2.0 appeared, could ordinary people learn and use computers in the simplest way.

This is true in past lives and in this life.

It was only after the advent of the Windows system that the personal computer business developed by leaps and bounds.

Take Kirin Computer for example.

In 1984, the Los Angeles factory produced 650,000 computers in one go. It was a rare opportunity for American workers to work an extra hour of overtime every day, and then improved the production technology. Only then could the order be completed.

In 1985, there were 800,000 prepaid orders in North America alone, almost 20% more than last year's shipments, not to mention those waiting for retail sales and dealers who are only preparing to order this year.

With no other choice, Kirin Computer could only work overtime while actively improving production technology and production efficiency, and then begged Yin Jun to increase manpower.

This proposal was rejected by Yin Jun.

Then Yin Jun recruited 5,000 more people at the Kirin Computer Factory in Xiangjiang, added machine production lines, and expanded the annual production capacity to 2 million units in one go.

In fact, last year the Xiangjiang Qilinji Computer Factory sold more products than the Los Angeles factory.

Countries such as Japan, South Korea, Singapore, and Thailand are not as developed as the United States, but they are actively absorbing new knowledge and technology, so they are very interested in this new type of computer. It is almost national power that promotes the use of computers. develop.

So last year, the Xiangjiang Computer Factory also overfulfilled its task, with 1.33 million units.

It's just that the workers in Xiangjiang are not as squeamish as those in the United States. They are very happy to work overtime and are not too particular about it, so this task is completed easily.

Yin Jun has already said that if the production capacity of the Los Angeles factory is not enough this year, goods will be transferred from Xiangjiang for sale, and production will not be expanded again, especially recruiting people, which is absolutely impossible.

Therefore, they can only work hard on technologies that increase work efficiency and improve production lines.

After all, if sales are good and more are sold, the Kirin Group's generous rewards will be even greater.

If we just produce 500,000 or 600,000 units each in a hurry, we will definitely not be able to get more bonuses.

Kirin computers are sold very cheaply in North America, only 2,999 US dollars, which is only about 70% of the price of IBM, HP, etc., but its performance is at least 80%.

As a result, after selling 650,000 units, the profit alone was US$650 million, which shocked the American industrial circle.

IBM's profits from personal computers last year were only US$3.5 billion.

Your Kirin Computer Company has no technology of its own. It just buys various parts from others, assembles them, and designs the appearance of the casing, keyboard, etc. How can it sell so many and make such a high profit?

Kirin Computer is also very helpless about this.

Although private companies do not have to publish financial reports, you do have to pay taxes.

Journalists with great skills can always get all kinds of first-hand tax payment information, and then start looking for experts to analyze it. The final result is 80% or 90%.

Although Kirin Computer has repeatedly denied that its profits are high, it actually cannot stop those smart companies from actively entering the personal computer industry.

Among them was a computer company called Dell, which imitated the Kirin Computer model from the beginning. After a year, it sold more than 30,000 personal computers in their state, and the profit that year was as high as 5 million US dollars.

Their founder, Michael Dell, was estimated to have a net worth of US$100 million, making him another billionaire under the age of 30.

Although his computer has a lot of problems, Dell has a good reputation because of its good advertising, learning about Kirin computers, and paying more attention to after-sales.

There are many people like Dell.

When they saw such business opportunities, they naturally started to actively learn about Kirin Computer and wanted to copy the success of Kirin Computer.

But Kirin Computer is too far ahead, and it is definitely not something they can surpass so easily.

First of all, Kirin Computer has a very high purchase volume.

The two major factories in Los Angeles and Xiangjiang combined, including losses and maintenance spares, purchased 2.5 million sets of parts last year.

With such a large purchase volume, the price can naturally be reduced a lot.

According to a research article by the Los Angeles Computer News in the United States, the assembly cost of Kirin computers is 30% cheaper than the assembly costs of Dell computers for the same computer.

After this year's purchase volume reaches 4 million units, this cost gap will further widen.

And secondly, the purchase price of Kirin Computer's Windows system from Microsoft is definitely cheaper than other companies.

Although reporters have no way of obtaining the data, according to everyone's speculation, because Yin Jun, the boss of Kirin Computer, is also the largest shareholder of Microsoft, the factory price of the Windows system is at least 30% cheaper than others.

In this situation, there is nothing you can say.

Kirin Computer is a private company, and Microsoft is not a listed company. The things that people give themselves are considered cheaper, and it is definitely not excessive.

The third point is that Kirin Computer’s sales network is particularly good.

Through consignment sales of computers to IBM, HP and other computer companies in the past two years, Kirin Computer has built a sales network throughout North America regardless of cost.

They were even losing money during that time, but now that I think about it, they were preparing to make their own computers.

When Kirin computers are sold, these networks will be used.

Because there are many sales network channels and people already know that they are good, Kirin Computer was able to get off to a good start and achieve good sales results from the beginning.

The fourth point is also very important, that is Kirin Computer’s after-sales service.

Americans are most criticized for their poor after-sales service.

Not only are the fees often high, but the service attitude is poor, but more importantly, they are very procrastinating.

To repair a household appliance or something, you have to wait at least seven or eight days, or even two or three weeks.

Moreover, the attitude of the repairmen who come to service is usually not very good. If you offend them with a few words, it is not uncommon for them to slam the door and leave.

But Kirin Computer is different. As long as you report for repair, in the first year after buying the computer, they will come directly to your door to repair it. The time will not exceed 48 hours from the time you receive the call.

Then the whole process is service with a smile. After the repair is completed, a survey form will be taken out for you to fill in the score, and then there will be a follow-up phone call.

If there is any dissatisfaction, they will make a decision immediately and actively handle it until the user is satisfied.

To be honest, this last one is an important reason why Kirin Computer sells so well.

Where have Americans seen this kind of service from the 21st century? And is it a service from China in the 21st century?

Everyone was so moved!

Even if some repairmen did not arrive at their homes or offices on time because they were delayed at the previous one, users would definitely help and say good things when filling out forms and receiving follow-up visits.

Even when IBM sued Kirin Computer for infringement, users did not give up on Kirin Computer. Instead, many people called IBM to complain, hoping that they would stop it and not embarrass others.

With the above mentioned and some unwritten details, it is difficult for Kirin Computer to sell well.

Kirin computers sold well, which naturally boosted Microsoft's Windows system business.

Microsoft certainly isn't resting on its laurels.

Microsoft is now in a period of great development, and they are very serious about the continuous maintenance and updates of their systems.

A company that is in a period of rapid development is bound to be able to produce good works that users can feel proud of and like.

Microsoft's Windows system, why do so many people like WIN95 and WIN98 and think they are better than later ones? I'm afraid that's the level of care.

In the future, Microsoft has been seeking defeat alone for a long time. Starting from the XP system, they have wanted to build a mobile operating system to defeat Android and Apple. The systems designed at that time that were common to mobile phones and computers were simply amazing. People scolded him endlessly.

Not only did it lose many of its previous advantages, but it also failed to please those mobile phone users. It was a lose-lose situation!

Nowadays, they have actively launched a lot of software during this period, and the reviews are naturally different.

On the other hand, many software companies developed software through the Windows system and received a lot of praise when they were sold.

Today's software companies still adopt the disk sales model-that is, a crude version of the optical disk software of the 1990s, using 3.5-inch disks to install the system.

Just plug it in and enter the password to install it. The price is calculated based on one disk or several disks.

In so many years, at least twenty or thirty companies have sold 1 million copies of software, and more than 100 companies have sold more than 500,000 copies. This has also greatly stimulated the enthusiasm of these companies to develop software. .

In recent years, the number of software development companies has grown from two to three thousand to tens of thousands, and is even approaching 20,000. This is all due to the charm of money!

The most outstanding piece of software is the office software officially launched on Microsoft Windows system in January this year.

This software, which brings together various functions such as documents, forms, editing, drawing, etc., is the software recommended by Microsoft this year.

It received a lot of praise as soon as it was launched.

In January alone, it sold a terrifying 500,000 copies!

And the praise is very high. People who have used it feel that it is so comfortable and smooth. It is completely different from the previous office software.

According to this sales volume estimate, at least 10 million copies will be sold in one year!

Everyone took a closer look at the company that developed the office software, and suddenly discovered that it was not produced by Microsoft, but by Kirin Software.

It was soon reported that the creativity and details of this office software came from Mr. Yin Jun.

People who saw it couldn't help but sigh. Genius is indeed a genius. He knows best what we people need! !

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