Chapter 1888 Trendy Brand

Two days before the Oscars, Sophie Marceau also flew from France to Los Angeles.

As the most famous female star in France today, Sophie Marceau's popularity in France has already exploded.

Just under 20 years old, she has been nominated for two Oscars as a Best Actress. This is absolutely unique in the history of France.

The key is that Sophie Marceau is beautiful and full of youthful vitality. She is naturally the French favorite.

Even if everyone knew that she was Yin Jun's woman, it could not stop the French people from supporting her, worshiping her, and admiring her.

With so many fans, Sophie Marceau naturally receives more preferential treatment in France, a country with big luxury brands.

Since the Oscar nominations for Best Actress came out in January this year, Chanel has re-signed a three-year clothing endorsement contract with Sophie Marceau. The annual advertising endorsement is up to 10 million U.S. dollars, setting a record for Chanel's history. Record.

Another luxury goods giant, Givenchy, also signed her as the spokesperson of its cosmetics brand for a total of US$30 million over five years.

The price of Dior perfume is also good, with a total of 15 million US dollars in three years, which is also the market price of a super-A-list star.

There are also some brands in other fields. Together, Sophie Marceau’s endorsement income from French merchants alone exceeds 30 million US dollars a year.

Then coupled with the praise of Sophie Marceau by BMW of Germany and the image creation of Sophie Marceau by Pepsi-Cola...

Someone did some calculations for Sophie Marceau. In the next three years, her endorsement income will be as high as 150 million US dollars, making her the world's number one advertising superstar!

This is not an exaggeration.

More than ten years later, Britney Spears is not as famous as the big names in music and film, but she has the world's largest advertising revenue at the age of 18, and her popularity is unmatched.

A dozen years later, an advertising star like Fan Ye, who had no works to his name, would be carrying more than 130 various endorsement and advertising contracts, which was astonishing.

So don't be surprised, this is the way the world is.

Whoever is famous is the most profitable, whoever is the most beautiful and popular is also the most profitable.

For more than three months, Sophie Marceau, in addition to spending the New Year with her parents at home, was shooting advertisements in France and attending various occasions arranged by sponsoring companies.

Especially after the Oscar nomination came out, she became even more busy. Even the French national television station asked her to record a program. She also made several albums, just waiting for them to be broadcast after winning the Oscar.

However, compared to two years ago, Sophie Marceau is obviously more mature and not so naive.

She understood that her Oscar nomination for Best Actress would not be obtained under normal circumstances.

Because her opponents are very strong, and her two disadvantages have not yet been overcome.

The first is that she is too beautiful. It is usually difficult for a woman who is too beautiful to win an Oscar, especially in the past ten years.

The second reason is that she is too young. She is only 18 years old this year and her qualifications are still shallow. If you are asked to win the Oscar for Best Actress at the age of 18, what will other seniors do?

The Oscars also have a tradition of judging seniority.

Generally speaking, movie kings and movie queens are considered young in their thirties, and those in their twenties are even rarer.

It is basically impossible for those under twenty years old.

Therefore, Sophie Marceau has a very good mentality. When she was interviewed by ABC, she said that she really hopes to win the award, but if she cannot win the award, she will continue to work hard and will not give up.

In such a scene, she would not have been able to speak out two years ago.

What is different from two years ago is that this girl is becoming more and more obsessed now, and her fighting power has also increased sharply.

Even though she looks extremely innocent, she is much more bold and unrestrained than Sister Qingxia when they are having fun as a couple. She can do whatever posture she wants, and she is often good at counterattacking and taking the initiative.

On the other hand, it also shows that a woman who has been hungry for a long time is very scary.

If Yin Jun hadn't been diligent in training, he might have had his bone marrow squeezed out.

During the intermission, French Rose inadvertently remembered something and said, "Jenny told me that I can actually start my own brand."

"Oh, what do you think?" The young man asked curiously, holding the soft and fragrant beauty.

"I thought you were going to say that I'm not doing my job properly." Sophie Marceau lay on Yin Jun's body and said with her eyes wide open.

It can be seen that she is still quite happy in her heart.

After all, what she cares about most is what Yin Jun thinks.

"You are a star, and you are not just a star. Whatever you want to do, as long as it does not violate morality, you can do it!" Yin Jun patted her waist and said, "It's like a star creating his own brand. , many people have done it. You are so young, beautiful and full of youthful vitality, you must want to create a youth trendy brand, right?"

"hey-hey……"

Sophie Marceau laughed twice and said with satisfaction: "You are worthy of being my man, and you understand my thoughts very well!"

The next moment, she said positively, "What do you think? Can I do it?"

"If you have a good team, good designers, production team and marketing team, there should be no problem." Yin Jun couldn't remember how the brands of celebrities became famous, but there were indeed many successful ones.

"Jenny said that you can't make a brand for young people in France. Young people who want to be popular around the world should come to the United States." Sophie Ma said, "This is the world of young people, full of vitality. and an interest in accepting new things.”

"She does have some discernment." Yin Jun nodded.

The trendy brands for young people in the future will basically come from the United States.

Compared with Spain’s ZARA, Sweden’s H&M, and Japan’s Uniqlo, they may not be as popular, but these brands are also very popular and do not conform to the trend and youthful vitality.

If Sophie Marceau went into these fast-selling clothing brands, it would not be in line with her current identity and positioning.

The main fans of French Rose are young people between the ages of 12 and 24. As long as they firmly capture their hearts, there is no need to think about anything else.

This is precise positioning.

Sophie Marceau pouted and looked coquettish: "You don't even ask me why you want to make a trendy brand for no reason?"

"Is it because I was too tired from making movies and wanted to relax, so I devoted myself to another career?" Yin Jun asked.

"Hehe, that's the case for the most part." Sophie Marceau's eyes held a pride that "you wouldn't have imagined." "My man is a genius in business, so naturally I can't lag behind. I'm very powerful!"

The young man smiled brightly and said, "Don't stop making movies. Make a lighter comedy this year. It just so happens that "Back to the Future 2" will start filming next month. Will you be the heroine?"

"OK."

Sophie Marceau thought for a moment and agreed readily.

Since it was arranged by Yin Jun, she didn't have to think about it.

As long as it's not the kind of movie that takes a lot of time and acting, it's fine.

After filming "A Passage to India", Sophie Marceau took a long time to adjust her mood.

After all, she is a romantic French woman who is not naturally hard-working.

Not to mention that she is only 18 years old, how can she be willing to work so hard?

She also didn't think about why she could get the heroine now when the movie is about to start filming next month.

The reason is naturally because Yin Jun suddenly thought of this movie and thought that it would be suitable for Sophie Marceau, so he planned to replace the heroine who had already prepared it and let her take the role.

As for the question of whether the original heroine is pitiable or not, that's not Yin Jun's business to consider.

This is also common in Hollywood.

If the big boss wants to give his woman a heroine, who does he need to explain to?

"If you want to create your own fashion brand, it's best to take Jenny with you to discuss it with Anna Wintour." Yin Jun said, "She has very good connections in the fashion industry and can introduce you to many excellent designs. Teacher. When making a trendy brand, the designer is the most important thing!”

"Um!"

Sophie Marceau nodded repeatedly and showed a trace of longing, "ME is very famous. I also heard about it in France. Almost all the designers and models here have their own copy! Miss Wintour is also known as the new generation’s fashion godmother. In a decade or so at most, her influence will become super-class!”

Yin Jun smiled after hearing this.

If you talk about others, being able to become a giant in the industry within ten years is definitely a compliment.

But for Anna Wintour, ten years would be too slow a development.

In five years at most, this talented and naturally fashionable devil will gain her rightful place!

Paris is the birthplace of Western fashion in the world.

When it comes to Western fashion, only Milan can compare with it.

Among the four major fashion weeks in the world, Paris and Milan are top-notch, while New York and London are slightly weaker.

But when it comes to their understanding of fashion, this group of magazine editors from the United States has always occupied the top spot.

Anna Wintour in her previous life was such a genius, also known as the fashion devil.

In this life, she was discovered by Yin Jun several years in advance. With the support of Yin Jun's sufficient funds, she fully demonstrated her innate sensitivity to fashion.

Since the launch of "ME" in the second half of 1983, in just over a year, it has become a cutting-edge fashion magazine and is deeply loved by people in the industry.

Anna Wintour's distinctive personal style has also begun to influence many designers.

You can often see famous designers chatting with her at some fashion shows to discuss cutting-edge fashion culture.

There is no girl who doesn’t like fashion.

Guan Zhilin goes to more than a dozen fashion shows a year, not only to buy clothes, but more importantly, to accept the latest fashion, so that she can stand out more and become a fashion-leading star.

She is also a good friend of Anna Wintour, and the two have made appointments to watch five or six fashion shows together.

There is no doubt that under the influence of such an atmosphere, Guan Zhilin is the most fashionable woman in Asia. I don’t know how many people buy clothes, shoes, cosmetics, etc. according to her dress.

Guan Zhilin is also the female star with the most advertising endorsements in Asia, which is similar to Sophie Marceau's global status.

Sophie Marceau's personality is not that outgoing, but she is not an honest little girl either. Coupled with the demands of her celebrity career, she naturally needs to have a deeper understanding of fashion.

Now if you want to create your own fashion brand, having a top expert in the industry to guide you will definitely get twice the result with half the effort.

Thinking that she could get to know Anna Wintour and that her dressing and understanding of fashion would improve a lot, she was of course very happy.

But don’t think that celebrities don’t need the guidance of fashion gurus.

Quite the opposite.

If they want to shine, they must go through careful design and guidance.

If Fan hadn't made those stunning appearances on the Cannes red carpet, would she have received such high attention in the future? Can she become China’s first advertising queen?

They are all walking on the red carpet, so why does Brother Xun walk in such a shocking way, while Master Fan can magnify his brilliance tenfold?

Isn’t this just a reflection of the strengths and weaknesses of their respective designers?