Chapter 1923 High Box Office in the Off-Season (More Updates for the Head of “Don’t Ask Me”)

The traditional off-season for North American film and television is February, March, April, and May, and their most exciting period is concentrated in the second half of the year.

After the summer season comes the Thanksgiving season, followed by the Christmas season and the New Year season.

80% of the North American box office is released in the second half of the year.

Some literary and artistic films that aspire to win awards, as well as small-budget productions, were basically released in the first half of the year.

At this time, the audience has few choices and is less impetuous, so they can naturally come to the cinema to support it.

In the past 200 years, North America has really been God's favorite land.

Not only is this place rich in resources and fertile land, it is also far away from the disasters of large-scale wars. Unlike Europe and Asia, which were almost in ruins, let alone Africa, which is still in chaos in 2020.

They are also number one in the world in terms of national income level and consumption power.

Let’s give an example like this.

In the whole of Asia, if you add Japan, South Korea, China, Singapore, India, etc. together, none of them have as strong a consumption power as North America.

Even Europe, known as the ancestor of modern civilization, including Britain, France, Germany, Switzerland, etc., is about the same as North America.

Bull, right?

Regardless of whether people borrow money to spend, regardless of whether they have maxed out many credit cards, the people at the bottom of North America live a life that people in countless countries still aspire to.

The same goes for movies.

The harshness of the North American film industry is actually due to the large-scale investment in movies.

As for those small-production movies, such as those with a production cost of 2 million US dollars, usually as long as there are 100 cinemas that can show them for a month, they will basically not lose money at the box office.

Especially when it is released between February and May, because there are not many big-budget movies to compete, the release is usually delayed for a few weeks, which is another huge amount of revenue.

Add in the video tape copyright and TV broadcast copyright, etc., and it is not a big deal to earn more than 50%, or even double it.

Among them, small-production comedies and small-production horror films have been the market’s favorites in recent months.

Therefore, it really makes sense that "Scream" is expected to take in $80 million at the box office.

But Yin Junke will never give up this schedule.

There are only bad movies, never bad schedules.

This idea is the result of the release of various movies over the next thirty years or so.

For example, "Titanic" was released around January and repeatedly dominated the charts during the off-season months, thus triggering a global box office ferment.

In March and April, Kirin Group had two heavyweight movies released.

The first one is "Rescue 2" released on March 29, which is the combination of Di Long and Wen Bixia, which was completed in December last year.

This time they fought against their enemies in Istanbul. The rich exotic atmosphere and the still simple and rough fighting were very popular among North American audiences.

In just two weeks since its release, the cumulative box office has exceeded US$80 million, and the overall box office should be around US$200 million.

At the same time, its box office in Europe and Asia is also very good, basically not much worse than the United States.

This kind of sharp and concise action movie has also been rated as "the most suitable fighting film for studying in the United States."

no way.

The stupid and rough fights in the United States really give people a reason to complain.

Basically, in the 1980s and even the 1990s, you punched me, I punched you, you kicked me, and I kicked you back...

There is no beauty at all.

That's why they were so happy and loved when they saw Cheng Long's action movies.

But Hollywood in the United States has a great advantage, that is, they are constantly good at learning.

After the collapse of Xiangjiang's film industry in 1995, a large number of people were recruited to various Hollywood film companies, thereby designing many beautiful fighting scenes, and allowing Hollywood to absorb Xiangjiang's martial arts skills, thus making global movies more popular. Fans like it.

They also did the same thing in the mainland in the 1990s.

The elites of Shangmei Factory in the Mainland were poached by Disney with high salaries despite low salaries and no guarantees, and then switched hands to Disney to bring movies such as "Mulan".

Even the production team of "Kung Fu Panda" has their input.

Look, how much contribution have China's elites made to global movie audiences?

Yin Jun is not a stingy person. He does not think that these elites are unkind if they are in Hollywood but not in China.

Before starting a career, you must first take care of the food problem. When your life is not guaranteed, except for the most basic righteousness and the most basic moral bottom line, you can throw away everything else, let alone just change work.

Those who shout that no matter how poor or tired they are, they should make selfless contributions, I am afraid they have not experienced the hard days of the 1950s and 1960s, and think that eating rice, fish and meat every day is very common.

Our Grandpa Mao and Mr. Zhou also know this truth.

Therefore, for the group of scientists who broke through the obstacles of the United States and returned to China in the 1950s and 1960s, no matter how poor we were, their various nutritional and living needs were guaranteed to the greatest extent.

Otherwise, you wouldn’t naively think that scientists who drink millet porridge and eat sauerkraut all day long can still come up with two bombs and one satellite without even using their brains, right?

Yin Jun would not blame these people in his previous life, so he just created better conditions to use these talents for himself, and even used good conditions to attract American elites to his company.

Therefore, the martial arts, camera language, sharp editing style, etc. of "The Rescue 2" are now combined to form an excellent movie.

These professional journalists and commentators in the United States have seen this.

But most of the giants in Hollywood don't care much.

They don't like kung fu movies at all and think they are all a joke.

What they prefer are action movies, science fiction movies and horror movies made by Yin Jun. These are the commercial mainstream of Hollywood.

During this period, the increase in special effects orders in both industrial light and magic and the digital field comes from this.

Yin Jun hopes that they will get more orders, so that he can cultivate more special effects talents and borrow their money to develop technology.

In fact, when doing special effects, it is really common to make small improvements every six months and major upgrades every two years.

There is a lot of waste involved.

The machinery and equipment you just bought last year may have to be thrown away and replaced with new ones this year.

One or two units is nothing, but what if there are a hundred units or hundreds of units?

There are also licensing fees for various software, which also need to be purchased and updated continuously.

The cost of annual replacement and annual purchases is terrifying.

Many special effects companies went bankrupt due to such continuous expansion and could not afford various losses.

There are only two special effects companies in later generations, and they have always been able to hold on.

One is Industrial Light and Magic, which is the number one special effects company in Hollywood backed by Disney's father. Marvel hero movies, Disney cartoons, etc. have given them enough orders, so they can survive.

The second one is Peter Jackson's Weta Studio, which is supported by the New Zealand government. Not only did they take orders for the Lord of the Rings trilogy, but they also received orders for the Hobbit trilogy, and the government gave them a lot of money. Tax cuts and direct subsidies allowed them to stabilize their position.

The rest, including the digital field that was originally backed by the super director James Cameron, has been resold many times and is basically finished.

Yin Jun is very rich, and he is willing to spend 100 million or 200 million US dollars every year.

But if someone is willing to give money to do special effects and let their employees practice their skills, that's great!

After talking about the first movie, the second movie is even more surprising.

The novel version created a huge stir as soon as it came out. Over the past few years, countless female readers kept writing to Yin Jun, wanting to make it into a movie.

And even the male and female protagonists are chosen by female readers through voting.

This is how Robert De Niro and Meryl Streep, two big-name Hollywood actors, were invited to join the film by United Artists Film Company.

Originally, Disney wanted the rights to produce this romance film, but the love story in "Bridge of Lost Dreams" was really out of line with mainstream society, so it gave United Artists the benefit.

United Artists Film Company knows what the audience for "The Bridge of Lost Dreams" is, and that is a group of women between the ages of 30 and 50.

When they promoted it, they also focused their promotion strategy on women of this age group.

Up to 20 million U.S. dollars in publicity expenses covered North America, South America, and Europe. Advertising was also selectively placed in Asia.

How pitiful it is that the total production cost of "Bridge of Lost Dreams" is only US$10 million, and this is a deluxe version produced by the director. If you are serious about it, you can get it for US$5 million without any problem.

There is no way, the setting is just a very ordinary country farm, there are only two protagonists, there is no fighting, and there are no special effects, so of course it is cheap.

The publicity and distribution expenses, which were twice the production cost, ensured that most moviegoers could see it, so in this boring April, they swarmed into the cinema.

With their support, the box office in North America exceeded US$60 million in the first weekend, and US$40 million was reported in the following week, surpassing 100 million in two weeks. It is even more powerful than action blockbusters such as "The Rescue 2".

Overseas, it is not inferior at all. The first weekend box office in Europe reached 70 million US dollars, far exceeding the North American box office during the same period!

This made Yin Jun couldn't help but sigh, women's money is really easy to make.

Not only have they pushed the novel "Bridge of Lost Dreams" to over 50 million copies, but even the movie seems to be aiming for around 600 million US dollars worldwide.

In today's movie market, there can be no more than 20 movies with a global box office of US$600 million!