Chapter 1953 A Flood of Good Movies (Part 1)

"Nausicaa of the Valley of the Wind", which was released in April, is now almost in the final stage.

After 6 weeks of release, Kirin Cinemas and several theaters jointly released more than 1,200 screens. The box office of "Nausicaa of the Valley of the Wind" in Japan was 2.3 billion yen, and the rest of the box office was 2.3 billion yen. More than 1.5 billion yen.

It is expected that by the time it is released, it will definitely have a box office of more than 4 billion.

This also created an unprecedented record for Japanese animated films. Hayao Miyazaki, Isao Takahata and Toshio Suzuki became famous in one battle and were hailed as "the greatest partnership" by people in the Japanese animation and film industries.

Of course, as one of the script adapters of "Nausicaa of the Valley of the Wind", Yin Jun is still admired by people as always.

Although Hayao Miyazaki and others did not use Yin Jun as a selling point in their promotion according to Yin Jun's request, after all, the script was carefully revised by Yin Jun, so it was impossible for them not to write Yin Jun's name as the script author.

However, just because the three of them don't do this doesn't mean that the elites in the theater don't take this as a highlight.

In fact, many people who really understand the film market know that with the sign of "Yin Jun's Works", the box office will definitely increase a lot.

Therefore, the people in charge of Kirin Cinemas and partner cinemas all used the slogan that Yin Jun participated in the production, and the promotion also focused on this. Even in many Southeast Asian countries, Yin Jun has become the only focus of promotion.

There's nothing we can do about it.

Although Kirin Cinema is Yin Jun's private property, they also have performance requirements and must operate in accordance with marketization, so they have their own set of rules.

Borrowing Yin Jun's name and exaggerating Yin Jun's role in "Nausicaa of the Valley of the Wind" is very childish.

If Yin Jun hadn't been their boss, they would have been able to publicize the news that Yin Jun participated in the entire production of "Nausicaa of the Valley of the Wind".

It's just that in Japan, there is a lot less publicity like this. Yin Jun is only tied with Hayao Miyazaki and the other three.

Some Japanese newspapers and magazines also take care of their own people and focus on promoting Hayao Miyazaki and the others, which also laid the foundation for the fame of Hayao Miyazaki and others.

However, in the final analysis, the good box office results and reputation of "Nausicaa of the Valley of the Wind" are due to its own quality.

With various experiences and lessons learned by Yin Jun from later generations, the theatrical version of "Nausicaa of the Valley of the Wind" is completely an upgraded version in terms of artistic conception and style compared to the comic itself, and thus achieved better results than the previous version. , not surprising.

In the previous life, "Nausicaa of the Valley of the Wind" only earned 1.1 billion yen.

What went wrong was not the production quality of "Nausicaa of the Valley of the Wind", but that Hayao Miyazaki was not well-known yet, and he did not have a good promotion strategy.

After "Nausicaa of the Valley of the Wind", Toshio Suzuki suddenly began to have an epiphany. The first step of the publicity strategy was well confirmed in "Kiki's Delivery Service", and then started with the box office of "Princess Mononoke" which was close to 20 billion yen. , establishing Hayao Miyazaki’s status as a master with both box office and word-of-mouth success.

Therefore, in Japan, Hayao Miyazaki is the only film master who can be compared with Akira Kurosawa.

I'm afraid Japan won't be able to produce two such great directors in the future, and they will only be temporary heroes at best.

"Nausicaa of the Valley of the Wind" is not considered Hayao Miyazaki's masterpiece, but today's Japanese audiences are not people who have been whetted by various movies. They are now watching "Nausicaa of the Valley of the Wind" and it is enough. move.

That's why Hayao Miyazaki made such a box office of more than 2 billion yen.

The total production cost of "Nausicaa of the Valley of the Wind" is 400 million yen, and the promotional cost is 300 million yen. If the tax rate is not calculated, it is calculated based on 50% of the box office share in Japan. The Japanese box office alone can Let Kirin Film recover its costs and make a huge profit of 300 million yen.

Not to mention that it has a box office of more than one billion yen overseas. It is certain that the overall box office will exceed 4 billion yen in the future.

Before this, no Japanese director had been able to make a Japanese movie have a box office of more than 4 billion yen, not even Kurosawa Akira.

So it's not surprising that Hayao Miyazaki has received countless flowers and applause since April.

Such success also made Miyazaki feel great admiration and admiration for the talented young man who always encouraged him and believed in his strength.

It is said that Mr. Yin Jun has a golden eye and a fiery eye for discerning people. Now it seems that he is really right!

Hayao Miyazaki has decided that after a short vacation, he will start the concept of his second animated film, and use better results to repay Mr. Yin Jun's trust in him.

…

The box office of "Nausicaa of the Valley of the Wind" seems to be a lot of 4 billion yen, but when converted into US dollars, it is only about 30 million.

With a total box office of 30 million US dollars, it is not even ranked in the top ten of the year in Hong Kong, let alone worldwide.

From this point of view, it is not without reason that the Japanese film market was dominated by Hong Kong films in the 1980s and 1990s.

Even the 30.4 billion yen of "Spirited Away", also the work of Hayao Miyazaki, Japan's all-time box office champion, cannot exceed 250 million US dollars.

After China entered 2011, relying on strong market demand, it started to break records from 200 million U.S. dollars. Until Wu Jing's "Wolf Warrior 2" with more than 5 billion yuan, it had already surpassed Japan. The film market was left behind.

In this time and space, apart from being an excellent animation work, "Nausicaa of the Valley of the Wind" still made very little waves outside of Japan.

The box office revenue of just over 10 million US dollars is not enough to attract attention.

But this is not the case for another movie that was released in early May.

To describe it as "much anticipated" and "much anticipated" is not an exaggeration at all.

Its name is Resident Evil.

This single-volume comic was officially published five years ago on January 1, 1980. It has now published more than 30 episodes and has more than 500 million comic fans around the world. It is a comic popular with both adults and young people. Book.

After five years of hard work, comic fans around the world are eagerly looking forward to the release of the "Resident Evil" movie.

Although comic books are very good to read, they are still inferior to movies that can directly let the eyes and ears feel the stimulation of light and shadow.

Moreover, movies have a wider audience, and they also hope that their favorite comic books will achieve greater success and be liked by more people.

Generally speaking, movies adapted from comic books are more difficult. The plot and content need to be expressed within 90-120 minutes, which is very compact.

Once it is compacted, it is easy for some content to be missing, or even drastically changed, causing the movie to lose the essence of the original work.

This is not even the most important thing. The most important thing is that the plots of comic books through paintings may not necessarily be shown by today's movie technology, and it can easily become completely different.

This is called destroying the original work.

In the 1960s and 1970s, when the works of Marvel and DC comics were adapted into movies and TV series, they encountered these problems. They were basically scolded so much that they are so scared that they dare not adapt them anymore.

Looking at the history of comic book movie adaptations, only "Superman" has been successful.

However, "Superman 2" was badly beaten by Yin Jun's "Speed". When "Superman 3" came out, it was greatly inferior and the box office did not even reach 100 million US dollars, thus the series was sealed again.

"Resident Evil" is different from other comics. It is not the old type of superhero. It is refreshing in terms of story setting and content.

In particular, the heroine Alice has become an idol figure with the continuous expansion of the influence of "Resident Evil". In the minds of comic fans, she is no worse than any real-life big star.

This is why Zhong Chuhong was watched by so many people when he was filming in the United States.

At that time, Zhong Chuhong had not yet decided to star in "Resident Evil", but her appearance was exactly the same as Alice's, so she received so much attention.

Later, United Artists Film Company officially announced that it was Zhong Chuhong who would play Alice, and over the next year or so, they released many promotional photos, which aroused their appetite.

Originally, Alice was drawn based on Zhong Chuhong's face, and her figure was similar.

After Zhong Chuhong went through a series of rigorous fighting training, both her appearance and her eyes had the kind of temperament in the comics.

Although it is not 100% similar, it is just a photo. In the movie, there will definitely be a different performance.

Otherwise, this would also insult the vision of Yin Jun, a talented young man.

Look at the actors they have chosen in recent years!

Oscar winners and best actresses were all selected by him, and those rising stars who became popular all starred in his movies and TV series. Based on this alone, comic fans will definitely not worry too much.

In terms of plot, destroying the original work would have been impossible in Resident Evil.

Because its comics author and screenwriter are both the same person, and he is also the most trustworthy screenwriter in the world, gold medal screenwriter Yin Jun!

Then the director and producer of "Resident Evil" is Spielberg, who is also one of the most famous directors in Hollywood.

In the past two years, although Spielberg has not continuously produced "Terminator", "Die Hard" and "Predator", Cameron has been in the limelight, but he has produced "Jaws", "E.T." With such an immortal classic as "The Last Man", Spielberg is still your uncle even at the age of 60.

There is never any doubt about the quality of his films.

It is because of Yin Jun and Spielberg's guarantee that people have great patience and unlimited expectations for this film, which took more than a year to prepare and produce.

This expectation has been confirmed to the greatest extent since the release of "Resident Evil"!