Chapter 1958 Next Step

Even if he knew that these Qilin Commercial Plazas would continue to grow and develop in the future, Yin Jun would not be blind and develop Qilin Commercial Plazas into small cities.

In the young man's view, Wanda Plaza's development into third- and fourth-tier cities is actually a big failure.

The first is to lower the style of Wanda Plaza and make it a shopping mall complex across the country in the eyes of the public, nothing more.

In terms of quality, it cannot compare with Joy City, nor with Intime Center, nor with Taikoo Li.

The latter three models are very good in terms of quality, and they are only opened in prosperous first- and second-tier cities.

Especially Taikoo Li, when people mention it, it is a high-end place. Many large group companies would rather spend more money to open stores here.

This is especially true for young people who are consuming. If they want to buy things, eat, and have entertainment, why not go to Taikoo Li because it has such a high standard? Should we go to Wanda Plaza, which is like a country bumpkin?

Wanda Plaza has opened its doors to third- and fourth-tier cities across the country. On the surface, it seems to have expanded its sphere of influence and increased its revenue. However, the reality is that many Wanda Plazas in third- and fourth-tier cities cannot support its operations. , making it neither up nor down, but a trouble.

If Wanda Plaza hadn't built a lot of houses behind their shopping malls as usual, I'm afraid this model would have been over.

The second is that it involves a large amount of capital and carries heavy debts, which greatly dilutes the overall profits of Wanda Plaza.

Originally, starting in the 2000s, Wanda Plaza's expansion into first- and second-tier cities across the country was a coup.

The land they obtained at that time was very cheap, and often the land value had more than doubled before the house was repaired. When the shopping mall opened, the popularity of the consumer population caused the rent to continue to rise, and Wanda Plaza also tasted it. Huge sweetness.

Also reaping good harvests are the shops and houses behind Wanda Plaza. They also encountered the era of skyrocketing housing prices, so they made a lot of money when they were built.

At the same time, these middle-class consumers also bring a lot of traffic to the commercial complex of Wanda Plaza itself, supporting the further development of Wanda Plaza’s business.

This is also an important reason why Wang, the richest man, became the richest man in the first few years of the 10s.

If you comply with the development of this era and keep up with the pace of the times, you will make a fortune!

But 10 years later, Wanda Plaza began to expand into third- and fourth-tier cities.

Their scale has directly expanded from more than 100 seats to 500 or 600 seats, and they claim to reach 1,000 seats before 2020.

Coupled with the large amount of land acquired and the large amount of real estate built, Wanda has been burdened with a heavy burden of bank loans.

High interest rates and repayment pressure mean that until 2020, Wanda Plaza's overall profit will still be a very low number.

And if Wanda Plaza’s debts are paid off in another seven to eight to ten years, they will still encounter the most severe stage of the real economic downturn.

Decreasing passenger traffic, lowering rents, etc. are all huge problems that lie in front of Wanda’s decision-makers.

Whether Wanda can get through this level will definitely be a huge test for Wanda.

So you see, how great would it be if Wanda did not pursue a large and comprehensive nationwide presence, but only strengthened its presence in the fifty or so first- and second-tier cities?

Not only will they get huge profits for more than ten years, but they can also firmly fix the consumption habits of the surrounding people here, and they will not be burdened with such huge debts.

Even if the real economic winter comes more than ten years later, they can face it calmly.

After all, if they cannot support the first- and second-tier cities, it means that the economic situation is very serious, and Huajing will definitely find ways to help everyone tide over the difficulties.

Yin Jun has learned from Wanda's experience and lessons. It is enough to firmly control the scale of Kirin Commercial Plaza and to develop the first and second tiers honestly.

In addition, in order to cope with the cold winter of the real economy in 30 years, Yin Jun also specially added Taikoo Li modules to Qilin Commercial Plaza. With these two echoes, it will definitely be much better than other commercial complexes.

Come back to the present.

Today, the sales champion of Qilin Commercial Plaza is the supermarket, but in fact, the sales volume in its department store area is still good.

If it weren't for the fact that many clothes and shoes are still a bit expensive, I'm afraid more people would buy them.

Tan Guofu was a little disappointed by this, but Yin Jun had nothing to care about.

After all, Tan Guofu is a native of Xiangjiang. He has not done in-depth research on the current background of the mainland, nor does he have a clear understanding of it.

Now in 1985, although the mainland has begun to reform and open up, some people's clothing has also got rid of the black, gray, and white-based colors and styles of the previous 30 years. Different styles of clothing have also appeared on the streets. There are fewer bright colors, but overall, this group of people accounts for less than 10% of the total population.

Don’t get me wrong, it’s not the total population of the country, but the population of big cities like Beijing, Shanghai, Guangzhou and provincial capitals.

If put within the scope of the total population of the country, I am afraid it is about 2%-3%.

The proportion is too small and the folk customs are too conservative, which is also an important reason why beautiful clothes and shoes are not easy to sell in this era.

Of course, the main reason is actually not this, but people's income levels and their consumption concepts.

One month's salary is saved to buy a bicycle, two or three months' salary is saved to buy household appliances... They can afford these, but if one month's or even half a month's salary is used to buy a piece of clothing, a pair of pants, etc. They would definitely not want a pair of shoes.

Wouldn't it be enough to go to the supply and marketing cooperative to have the clothes and trousers cut out of fabric, and then ask a master from a sewing club to make a set?

Shoes are a little more troublesome, but white mesh shoes and cloth shoes can be worn on weekdays. If you really need them, a pair of 20 or 30-year-old leather shoes will be the best. They are too expensive and you really can't bear to part with them.

They all came from difficult times. Most of them know what saving and stockpiling mean. You must buy what you need, but if you can save, it is better to save seriously.

So today, most of the people who went shopping for clothes and shoes were young people under the age of 30, and there was no one over the age of 40.

Yin Jun did not tell Tan Guofu that people over 40 years old today are still reluctant to buy things even if they have enough wealth thirty years later.

Almost everything they wear and use at home is bought for them by their juniors, and they are reluctant to consume it themselves.

Therefore, the focus of Qilin Commercial Plaza is not on this group of people with fixed consumption habits, but on young people under 30 years old, or even under 20 years old.

They are the main force of future consumption.

Their fortunes are very good, and they have just caught up with this earth-shaking change. They will experience huge changes in wages from 50 to 100, 500 to 1,000, 3,000 to 10,000 or even more.

When people have enough income and have enough wealth at their disposal, of course they are willing to spend money and buy all kinds of clothes and shoes.

These are people born in the 1950s and 1960s.

If it were people born in the 1970s and 1980s, they would be more willing to spend money.

Children born in the 90s and 00s...

Haha, they are even more experts in using money. In the future, they will be the main deceivers of countless online platform loans. When did you see people in the 1970s and 1980s falling into it on a large scale?

These children spend more money on shopping and enjoyment. Thousands of yuan worth of clothes and tens of thousands of dollars worth of purses that their parents and grandparents were reluctant to buy were all taken away by them without fear, and they even called them "life". Just enjoy it in time."

All right.

Li Chaoren has a very famous saying, but in their time, few people said it.

That is, "When I started a family and started a business, I saved all my money by saving every penny. And it is with such accumulated funds that I can start my business."

Young people don't even have the initial accumulation, so they dream of getting rich overnight and becoming the next Superman Li, the next Brother Ma, and the next Dad Ma. That is simply a daydream.

Of course, many of these people's consumption is actually in comprehensive commercial complexes such as Wanda Plaza and Taikoo Li, which is one of Yin Jun's main customers. It seems that it is not Yin Jun's turn to say anything.

Besides, this will happen 30 years later, so it’s too early to think about this.

What the young man has to think about now is to maintain the momentum of this explosive comprehensive business.

People’s consumption levels and mentality in the 1980s cannot be compared with those in the 1990s, let alone after the 2000s.

Therefore, many supermarkets, comprehensive department stores, etc. only began to take shape in the 1990s. After the 2000s, comprehensive commercial entities such as Wanda became popular, and this is also due to historical background reasons.

It's just that in today's era, people don't have the pressure to buy houses. If they can guide their consumption concepts well and let Kirin Commercial Plaza develop, it will definitely not be a problem.

The reason why first- and second-tier cities can become first- and second-tier cities is basically that they have passed the test of history for thousands of years. In the age of immortals, this is the urban version of the paradise of heaven.

For example, in Guangdong Province, during the Song Dynasty, thousands of ships shuttled back and forth every day, making it very lively.

There is also Rongcheng, which became the capital of the Sichuan Basin for more than a thousand years.

Not to mention Huajing, which has been our capital since the Yuan Dynasty and lasted for seven or eight hundred years. Except for the decades of Zhu Yuanzhang and Chang Kaishen, it has almost remained unchanged.

These first- and second-tier cities have the inherent charm to attract crowds and wealthy people.

Most of the wealthy people are basically here, and the population exceeds 2 million or 3 million. Even if they take turns to spend money, it is enough to maintain the business volume of Qilin Commercial Plaza.

If it were a small city, you would only be able to survive by watching eagerly as each of them consumes something every day.

Yin Jun is not willing to do such worries.

It is really easier to develop business in big cities!

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