Chapter 1973 On the Road to Growth

"As early as when I signed Jordan, I told you that Jordan is not an ordinary star, nor is he a superstar." Yin Jun said, "He will be a man who can represent basketball in the future! We at Nike must bind him , using his power and influence to rush to the world!"

"Is it possible?" Phil Knight said helplessly, "Jordan's achievements must be great, I admit it. But can basketball be popular all over the world? Is it better than football? Better than baseball? Better than rugby? Better than basketball? Got past hockey?”

"What is ice hockey?" Yin Jun coughed lightly, "I tell you, Fei, what matters is not the present, but the future! Look at the current NBA president David Stern, how talented he is A person with vision and ability? Since he took office last year, he has traveled to more than 30 countries to promote our basketball. With him here, are you still afraid that basketball will not become popular around the world?"

Basketball is a good sport, but what is strange is that its huge influence is actually maintained in China and the United States.

China, in particular, is the NBA's super overseas market, with a lot of die-hard fans.

Jordan, Rodman, Barkley, Karl Malone and others created the first batch of NBA fans.

Later, Iverson, O'Neal, Kobe Bryant, Duncan, etc. continued to win over the second batch of Chinese die-hard basketball fans.

Even ten years later, James, Paul, Curry, Durant, etc. can still make countless Chinese basketball fans obsessed.

Among these people, there are many superstars, but in terms of global influence, Jordan is the most famous.

The name Jordan has transcended the scope of basketball. No matter which industry, there are his fans.

Compared with the football king Maradona and others, he is more famous and admired.

In fact, Jordan also had many shortcomings, but he knew how to behave himself, and David Stern and his agent knew how to package things, so Jordan became a god.

Yin Jun doesn't care about all the twists and turns in the process. He only needs to know that Jordan will be the god of basketball in the end. Apart from him, no one can reach his level. That's enough.

With Jordan as its support, Nike gradually became the world's number one sporting goods company.

The young man who knew the result, of course, wanted to completely win over Jordan before he had established his position.

However, seeing what Phil Knight meant, he was still a little unsure.

Even if Yin Jun moved out of David Stern, it would be the same.

"Let's take a look at this matter slowly." Philnight pondered for a moment, but still insisted on what he meant, "A 20-year contract is definitely not short, wait until he has greater value! Nike will not He said that because of his high price, he would not dare to sign a contract with him again.”

The price of Jordan is probably higher than you can imagine!

Yin Jun cursed in his heart, but he actually had no intention of forcing Phil Knight.

After all, Nike is still in charge. Although Yin Jun took 20% of the shares, he did not interfere with his ideas.

While the two were talking, the DJ at the scene had already begun to build momentum, and the atmosphere in the stadium was slowly getting heated.

Especially when the players of their own team came back on the stage, there were bursts of screams and applause, making people think it was a party.

Looking at such a lively scene, Phil Knight felt a little envious, "Jun, have you considered adding another shareholder to the New York Kirins?"

"No."

Yin Jun refused without thinking, "But Lao Fei, I can tell you in advance, my players, you should hurry up! It's not just Jordan who needs to renew his contract, but everyone else too! Three to five years The contract is really not enough for others to poach."

"Don't worry, am I such a fool?" Phil Knight laughed, "Everything is under control! We will renegotiate the contract during the vacation after this game."

Having said this, Phil Knight patted Yin Jun on the shoulder, "Jun, thank you for bringing us such a group of energetic geniuses!"

He said this with genuine gratitude.

Everyone can see that whether it is Michael Jordan, Barkley, Stockton, or Karl Malone, they all have the strength of a superstar.

Although the latter few may not be as shining as Michael Jordan, there is no problem in becoming first-class superstars in the future.

Such a group of people were recruited by Nike when they just debuted. This made Phil Knight confident and ready to promote them.

He was arguing with Yin Jun just now. In fact, Phil Knight had already discussed with David Stern about Nike's global promotion. Both of them would spend a lot of money to promote it together.

One is for the NBA and the other is for Nike, but the purpose is the same, of course, to cooperate sincerely.

The two people were talking here, and the game had already begun.

Michael Jordan is indeed the future god of basketball. He made two forced breakthroughs from the beginning and scored five points in a row.

But Johnson, the spiritual leader of the Lakers over there, did not panic. He slowly began to organize the offense according to his own rhythm, interspersing, running, receiving, shooting... In such a coordinated manner, at the end of the first quarter, They beat the New York Kirin team to 27:18.

Falling behind by nine points in the first quarter was something the New York Kirins didn't expect at all.

But even Yin Jun, who is a half-hearted fan, can see that Johnson is in very good condition today. He led all the Lakers players alone. Among the 27 points, 5 of them scored, and he also created Barkley's score. 2 fouls, 1 foul by Jack Sikma.

For the New York Kirin team, the cooperation between Jack Sikma and Karl Malone was not smooth today. They were repeatedly restrained by the opponent and unable to cooperate.

Stockton was also forced to break in from the wing and could only rely on Michael Jordan's strong personal ability to score.

However, when everyone expected Michael Jordan to turn the tide, the super rookie really couldn't do it.

Even though he scored 10 points in the first quarter, he scored 9 points in the second quarter, and when he was seriously behind by more than 20 points in the third quarter, he also scored 15 points, but this was at the expense of all his teammates' offense. Guaranteed by ability.

Getting under the rebounds again and again and attacking again and again made Jordan consume a lot of energy, so much so that he only scored 3 points in the fourth quarter.

However, under the leadership of Johnson, four players of the Los Angeles Lakers scored more than 20 points. In addition, Johnson himself suddenly started a personal performance in the fourth quarter, scoring 20 points alone.

In the end, the New York Kirins lost the seventh game of the finals with a score of 103:123, and finally sent the Los Angeles Lakers to the throne of this year's championship.

When David Stern handed the trophy to Johnson, Jordan sat in the audience and cried.

This scene was shown on the big screen at the scene, and all the audience were moved by it.

Even after Johnson saw it, he walked over directly, hugged Jordan, patted his back, and talked to him loudly.

No matter how Johnson comforted Jordan, Jordan and even the entire New York Kirin team still failed to achieve the greatest victory in this finals and this year's hard work.

Yin Jun was not surprised by this accident.

The Los Angeles Lakers, under the leadership of Johnson, have entered the Finals for several consecutive years, and their cooperation is very skilled and experienced.

No matter how strong the New York Kirin team is, it can't compare to the skill of others, let alone the current Johnson, who is much better than Jordan.

Young people always make mistakes, not to mention that when they fought against the Celtics before, they played a full seven games and had already spent a lot of energy.

But Yin Jun was not very satisfied with the coach of the New York Kirin team.

Because when the team fell behind and when Jordan was fighting alone, he didn't coordinate well at all.

For example, if the team falls behind, he should stabilize his position and defend well.

But the coach just yelled desperately for them to attack and attack again, but Johnson took the lead and could only circle around.

When Jordan is stuck fighting alone, he should send players who can pick-and-roll with Jordan and create gaps for Jordan.

But he still didn't, he was just superstitious about Jordan's ability and hoped to see Jordan turn the tide on his own.

If it were Jordan 10 years later, it goes without saying that Jordan himself would be as good as Johnson today on the court, or even better than him.

However, today's Jordan is in the first season of his career. How can he have such rich experience and have so many leadership talents revealed?

So when you meet a superstar like Johnson, if you have to fight them to the death, there is no chance of winning at all, but the head coach does it anyway.

Yin Jun looked at Phil Jackson on the other side of the coaching bench. This bearded Zen master was looking at the court in a daze, not knowing what he was thinking.

Still too young!

The boy held on to the hope of letting him start next season and decided to let him practice for another year and observe Jordan and the others off the court for one more year in order to tailor tactics for Jordan and the others.

To put it bluntly, it is the "triangle tactic", which is known as the tactic most suitable for Jordan.

With the presence of Pippen and Rodman, this tactic was simply invincible and brought Jordan great glory.

The helpers around Jordan in this life are no worse than Pippen and Rodman. There is no reason why a championship-level coach like Phil Jackson cannot find a strategy that suits them!

As for those players, those geniuses...

Yin Jun also felt that failure was not a bad thing for them.

Having a high spirit and good talent are all very good.

But if you look down on the world's heroes because of this and think success will come easily, that's not good.

It's good now.

The Los Angeles Lakers gave them a good moment to let them know what a real championship team is!

With such a lesson on the road of growth, I think they will definitely learn from the experience and lessons next year and continue to grow!