Chapter 1981 Indoor Sitcoms Are Promising

Beginning in May, Huaxia TV began broadcasting a TV series.

The name is "I Love My Family".

Due to the content and form of expression, this TV series was not broadcast from 8:00 to 10:00 p.m. during the prime time, but was placed in the time period after 10:00 p.m.

Today's Huaxia TV Station is far from the TV station with 15 sub-channels in the future, it is just one channel.

Therefore, there is no other channel to broadcast "I Love My Family", and it is a bit inappropriate to broadcast TV dramas during the day, so we can only play them at night.

"I Love My Family" is the work of Kylin Culture Huajing Branch. According to the previous rules, people don't need to buy out fees, let alone they can't afford it.

Because the production cost of "I Love My Family" exceeded 10 million RMB.

The remuneration for the leading actor Zhang Guoli alone was more than 500,000 yuan, almost 10,000 yuan for one episode, and the actors also received very high remuneration.

This is also the practice of Kirin Culture Huajing Branch, not to say that these remunerations are falsely reported.

Zhang Guoli didn’t even get much. Here, Liu Xiaoqing came back to the mainland to film a TV series in ancient costumes. Kylin Culture’s Huajing Branch gave her a super high price of 20,000 RMB per episode, which was simply jaw-dropping.

Since I couldn't afford the buyout fee, "I Love My Family" was scheduled for 10 p.m., so Huaxia TV generously gave a total of 8 minutes of commercial time before and after, including a 2-minute commercial in the middle.

Now Huaxia TV is no longer the silly Huaxia TV a few years ago, it will give "Bao Qingtian" a 3-minute golden commercial time before and after.

Seeing the huge profits of advertising, even if it is "Plainclothes Police" and "Passionate" like some time ago, it only gives 1 minute of advertising time for the front, middle and back.

The rest of the extra advertising time was taken away by Huaxia TV Station, and the advertising fees earned were used to cover various expenses.

In this day and age, even if Huaxia Television is the son of the Propaganda and Broadcasting Department, there is no way to manage enough funds, and they usually have to find their own way in many cases.

Those film crews and TV drama actors who went out really tried their best to get a few cents out.

It's all right now.

A large amount of advertising expenses has been recorded, and then the TV dramas of the two companies of Kylin Culture Xiangjiang and Huajing, through their hands, can get some buyout funds more or less, which adds up to a lot .

In this way, when everyone goes out for interviews and filming, they will never have to eat and sleep in the open, not to mention not having enough to eat, and often there is no subsidy, and there is not enough cooking at home.

Therefore, no matter how big the background of Qilin Culture is, it is impossible to give them the bulk of the advertising fee.

That is to say, "I Love My Family" is on schedule at 10 o'clock in the evening. You can give a little more, which takes up about half of the advertising time.

If the TV series is not produced, Huaxia TV will not lose anything.

If the ratings of the TV series are good, the remaining half of the advertising time of Huaxia TV can be sold for a lot of money.

In fact, "I Love My Family" really spelled it out.

Huaxia TV really underestimated the boredom and loneliness of the people at night.

Even watching commercials, watching ordinary foreign movies and TV dramas from the 1950s and 1960s, they can enjoy watching them with gusto, let alone this kind of very down-to-earth family dramas.

And comedy, although the connotation is not high, but it looks festive.

"The Story of the Editorial Department" only got scary ratings last year, and this year "I Love My Family" is of the same type, how can it not make the audience like it?

In particular, "I Love My Family" has played Zhang Guoli's signboard, and the meaning is even more different.

People can still remember the name Song Dacheng even after 30 years.

Just like Teacher Li Xuejian, people only remember Song Dacheng played by him, but they can't remember the rest of his classic roles.

Even Song Jiang in "Water Margin", one of the four famous novels, is played by him, and many people don't remember it.

Last year's "Longing" was rebroadcasted by Huaxia TV this year, and the ratings still exceeded 70%. Other local stations have broadcast it no less than a hundred times in recent years.

Zhang Guoli, such a soul character in the play, can naturally be remembered by people.

Even last year's "Story of the Editorial Department" played Zhang Guoli's signboard, but in fact he was only a cameo, which attracted the attention of many people in advance.

This time it is still Zhang Guoli's actual starring role, the one that will appear in every episode, naturally more people will watch it.

Under Yin Jun's special instruction, Liang Zuo deliberately added some elements from other provinces, so that the whole story will not be full of Huajing flavors, so that the intimacy will increase a lot for audiences across the country.

Yin Jun's advice, coupled with Liang Zuo's talent, created "I Love My Family", which can be said to be a classic in every episode, making people laugh non-stop.

If you smile happily, you will naturally look at it seriously.

Word of mouth spread, and more and more people will watch it.

One episode of "I Love My Family" is broadcast every night. When the tenth episode was broadcast, the ratings were as high as 75%.

By the 20th episode, the ratings had reached 90%.

The ratings in the mainland are the same as those in Xiangjiang. Even if the ratings at 8pm and the ratings at 11pm are the same, the total number of people will not be the same.

A 90% viewership rate at 8 p.m. means at least 100 million viewers.

And at eleven o'clock in the evening, with a ratings of 90%, there are at most 50 million people left.

But even so, it is very powerful.

Super good word-of-mouth, hilarious jokes, practical content, and superb performances have caused many newspapers to start discussing the phenomenon of "I Love My Family".

People discuss very enthusiastically in their daily work and life, and many jokes and golden sentences are used in this way.

At this time, it is not just relying on Zhang Guoli to drive the whole TV series, Mr. Wen who plays the father, Song Dandan who plays the eldest daughter-in-law Heping, Liang Tian who plays the second son, Tao Huimin who plays the youngest daughter, Zhang Guoli and Song Dandan's daughter Yu Feihong has become a household star.

Of course, Kylin Culture Huajing Branch would not let go of this opportunity, and immediately produced and broadcast the advertisements that these few people played.

Like Liu Xiaoqing, Ge You and others before them, they also played some product advertisements of Kirin Group. In this way, while constantly replacing new advertising stars, they can continue to follow the craze, which kills two birds with one stone.

Now in 1985, it is no longer the cheapness of 10,000 to 20,000 yuan for an advertisement by Liu Xiaoqing, Tang Guoqiang, Chi Ziqiang and others in the past two or three years.

After Liu Xiaoqing won the Golden Statue Award last year, and after the popularity of "Huajing People in New York", her advertising remuneration in the mainland has exceeded 100,000 RMB. Even after "The Secret History of Xiaozhuang", she also played several games in Hong Kong. Each advertisement, the income is even higher, each no less than 500,000 Hong Kong dollars.

Because Zhang Guoli is already the number one male star in the Mainland, he got 200,000 RMB, and the rest ranged from 100,000 to 20,000 to 30,000 RMB.

Even a little sister like Yu Feihong took 20,000 yuan home for an advertisement for Qilin instant noodles.

Although the Yu family is a well-known family in the south of the Yangtze River, a little girl who starred in a TV series was only paid 50,000 yuan for a few months of performance, and 20,000 yuan after spending half a day on an advertisement, which really made their family sigh.

Commercials are nothing to Gan Guoliang, what he cares about is this kind of family comedy model.

To be precise, "The Story of the Editorial Department" is also this kind of indoor sitcom, and "I Love My Family" is also the same. It seems that the mainland is very interested in this kind of trivial comedy TV series.

Due to the unique mentality of Xiangjiang people, Gan Guoliang felt that since this kind of TV series can be popular, then continue to shoot, don't be afraid that they will get bored.

He immediately found the screenwriter Liang Zuo, who was quickly becoming popular, and asked him to bring Wang Shuo and Director Ma to think about a similar TV series together.

With such a large audience in China, even a follow-up work can achieve good results.

Liang Zuo, Wang Shuo and Director Ma are all literati, but they are not pedantic.

So several people smoked, drank and ate together for a few days, discussed for a while, and came up with a script of "The Story of Police Officer Zhang".

When Gan Guoliang talked to Yin Jun, Yin Jun was taken aback.

This script has never appeared in history, but listening to the content and form, it is a bit similar to "The Story of Sheriff Horse" nearly 20 years later.

It's just that Officer Zhang is more stubborn and old-fashioned than Sergeant Ma, and not as flexible as Sergeant Ma.

But the story format is very interesting. It also deals with trivial matters among neighbors. After each story, there is one heartwarming chicken soup after another.

Yin Jun only listened to three or five short stories, and he was amazed at the screenwriting ability of these three people.

Although they have not been able to break free from the shackles of the age, the origin and the beginning of many stories are still a bit blunt, and even between conflicts, they are not forwarded freely.

But generally speaking, a good story determines everything. Coupled with the skills of several people in characterization, the images of several main characters also appear vivid.

Yin Jun immediately agreed with Gan Guoliang's idea of ​​wanting to shoot this TV series.

It’s just that the young man reminded Gan Guoliang that the market in the mainland is too big, and he can’t keep watching those few people appear in TV dramas, and more talents should be discovered.

Like this "The Story of Police Officer Zhang", it is entirely possible to select some newcomers, which can also be regarded as a future talent reserve for the Huajing branch of Kylin Culture.

For the group of superstars in the TV circle, Yin Jun is planning to let them enter the film field in the mainland after three to five years at most.

That's where these heroes of the moment can show their strengths!