Chapter 1972 Money Tree

After a night's rest, at dusk the next day, Yin Jun was already in high spirits, taking Wei Li and Ye Linqinwa to sit in the home arena of the New York Kirin team.

The three of them were sitting in the second row, just behind the player area.

A group of players from the New York Kirin team saw them when they came in to do preparatory activities, and everyone said hello.

Americans, especially these sports stars, are actually very open-minded. They don't have much respect for bosses and celebrities.

Or maybe it’s because people who engage in sports tend to have well-developed limbs and simple minds.

But Yin Jun also likes this kind of relaxed atmosphere. He is not used to people being frightened and trembling when they look at him.

Today is the seventh game of the 1984-85 NBA League Finals.

New York Kylins VS Los Angeles Lakers.

Speaking of which, the biggest dark horse this season is definitely the New York Kirins.

Bernard King, the superstar of the first two seasons, was considered to be an important figure in leading the group of super rookies in recent years.

As a result, no one expected that just half a season later, the leader of the New York Kirin team would be replaced.

He is Michael Jordan!

Michael Jordan, who was rapidly realizing his great potential, and with the cooperation of a group of NBA hall-level masters, became even more comfortable, completely beyond almost everyone's imagination.

The New York Kirins won 12 consecutive games, scored more than 100 points in 33 consecutive games, won the Eastern Conference's Best Team for 5 consecutive months... and a series of other honors were achieved through such crazy play.

They have set off a youth storm.

In this year's Eastern Conference Finals, the New York Kirin faced the old hegemon Celtics, which had superstars like Kareem Abdul-Jabbar.

However, with the efforts of Jordan and others, they played seven games and finally eliminated the Celtics with a total score of 4:3 and entered the finals.

The opponent in the finals is undoubtedly the Western Conference superstar team in recent years-the Los Angeles Lakers.

At the beginning, the Los Angeles Lakers, led by Johnson, beat the exhausted New York Kirins 2:0.

Originally, everyone thought it was the end of the New York Kirins.

Unexpectedly, Jordan and the others actually survived. Super center Jack Sikma stepped up and became a strong support point. Barkley also tightly clung to Johnson. The New York Kirin team scored more than 150 points in two games. points and defeated the Los Angeles Lakers.

After that, the two teams each scored one point, making it 3:3.

Today's game is the last one, and it is also the game that determines the finals champion.

Madison Square Garden was packed.

In the row where Yin Jun sits, and among the approximately 200 seats that come around in this circle, the price of each seat has exceeded 50,000 US dollars, which is a sky-high price!

David Stern was shocked when he heard the news, but he began to pay more and more attention to superstar teams such as the New York Kirins, Los Angeles Lakers, and Celtics.

He not only saw huge business opportunities, but also saw the prospects for NBA development and growth.

Especially for the New York Kirins, the average age of the main players is only 20 years old, a real youth storm.

According to this age ratio, at least he can reach his peak for another 10 years, and maybe even 15 years.

David Stern has long seen that these new stars of the New York Kirin team have become super idols across North America through their explosive results and various advertising campaigns.

Especially among the black community, Michael Jordan, an unparalleled superstar, has become a superstar that they are crazy about.

Not to mention anything else, the "Air Jordan" shoes launched by Nike and Michael Jordan sold no less than 1 million pairs from January to April this year alone.

May is so close to a month ago, and Jordan has already played like crazy, averaging more than 40 points per game in 6 games. Superstar Johnson can't stand it anymore. In an interview with the outside world, he claimed that after him and Kareem Abdul-Jabbar, Michael Jordan must be the best. N.BA’s biggest superstar!

As Jordan's performance exploded, "Air Jordan" sneakers sold more than 500,000 pairs in May, making Nike boss Phil Knight ecstatic!

No, David Stern in the box looked at Phil Knight next to Yin Jun. The game hadn't even started yet, but he was already smiling, as if he had already won.

No wonder, whether he wins or loses this game, Jordan himself has proven his superstar value.

In just one season, this high-profile newcomer has lived up to everyone's expectations and quickly grown into a team leader.

With such scoring ability and leadership style, why wouldn't people like him?

With such a trump card in hand, Nike not only sells "Air Jordan" sneakers, but also sells many other sneakers and apparel in large quantities, and its performance has more than doubled.

The ones who have contributed the most are of course the black guys, and full-body Nikes have become standard equipment for basketball teenagers.

It's strange for them to say that they are obviously poorer but richer, but they still have to equip themselves with gold chains and sneakers. Now they add Nike clothes and pants, which completely brings out the Nike style. Off.

But Phil Knight didn't think anything was wrong.

The money that was rolling in had already made him forget all his troubles!

He came here today because he had an appointment with Yin Jun.

"Jun, you are really amazing! In the next fifteen years, Jordan will be our cash cow! Just shake it... gold coins will fall from the tree... Tsk tsk..." Phil Knight said before During this time, he even made gestures, as if he were acting, it was indescribably funny.

No wonder he was excited.

The "Air Jordan" brand not only sells more products, but also makes more money for Nike as a whole.

The most important thing is that when Yin Jun asked Jordan to sign the profit sharing agreement, it was based on the fact that Jordan would only receive 10% of the profits as dividends.

At first, Phil Knight thought that Yin Jun was taking care of his team's players, and he even signed a 10-year contract, which was too long.

Only now do I realize that Yin Jun was too prophetic!

Nowadays, with Jordan's fame and ability, he can get more than 30% of brand profit dividends from Adidas, Puma, Reebok and other brands!

How great now!

The less money will fall into the pockets of myself and others.

According to the current momentum, at least 30 to 50 million US dollars in net profit will be recorded every year!

"No matter whether he can win the championship this year or not, Jordan's contract should be revised." Yin Jun looked at Jordan who was warming up on the court. "Come out with a more sincere contract and completely bind Jordan to Nike." On top of the chariot.”

"No problem!" Phil Knight also had the same idea. "I'm going to sign him for 20 years, so that even if he retires, he can have profit sharing for several years."

Yin Jun stared at him dumbfounded: "Old Fei, can you be more stingy? What do you call a more sincere contract?"

Phil Knight was also stunned, "What? This doesn't count? Impossible! The United States has never had such a long commercial contract! Although the brand of 'Air Jordan' borrowed his name, all The planning, production, sales, etc. are all our people! He can get 10% of the share with just one name, and he can get it for 20 years. He has been all over the world, and he can't find another one. ?"

Only then did Yin Jun come back to his senses.

This is not the era of big-name stars and big companies cooperating to develop new brands twenty or thirty years later.

At that time, Adidas had coconut shoes, and their sales were crazy. For a few years, they almost tied with Jordan shoes.

Whether it is the popularity of the crowd or the degree of rush to increase prices, the sudden emergence of coconut shoes has undoubtedly become the face of Adidas.

There are many more cooperations like this, but that was the Internet age. Promoting a star didn’t require much energy. As long as you were capable, people all over the world would know about you.

Even a small thing can be known to the whole world through the spread of the Internet.

Such speed of news dissemination will save those brand companies a lot of effort. From this, they can also know who is the most popular star, who is the star with the greatest potential, and who has the greatest potential for long-term development.

The online world is also a touchstone!

Now?

Nowadays, no matter how famous a star is, it is impossible for him to be known to the whole world.

Even for superstars like Teresa Teng and Tom Hanks, this is unrealistic.

However, Yin Jun is more famous than them.

Therefore, lack of influence means that celebrities cannot create their own brands and obtain big contracts.

The cooperation between Jordan and Nike seemed to only be signed for a few years at first.

After Jordan completed his first Triple Crown, Nike signed a lifetime contract with him and gave him a portion of Nike shares.

Now, although Jordan is very famous, and although "Air Jordan" sells well, who knows whether it is a short-lived flash in the pan and whether it will have long-term effects?

If Jordan is seriously injured later, or if he indulges himself after becoming famous, wouldn't it be a big loss to give him a lifetime contract?

Now Phil Knight has given Jordan a big contract for a total of 20 years, which is actually a limit.

The risks that Nike needs to bear are very high. If it fails, it will lose more than 100 million US dollars.

If it were another person, Phil Knight would definitely not give it.

For example, other new stars in the New York Kirin team are usually given three-year contracts. Jack Sikma, who performed best this year, only had the contract increased to five years.

From this, you can also know that the 20-year contract given to Jordan is such an incredible thing for Phil Knight.

But he never expected that even so, Yin Jun would not be satisfied.

…

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