Chapter 1957 A Great Victory on the First Day

Yin Jun's prediction was still somewhat wrong.

He felt that with so many people today, it would be impossible to buy and sell things normally.

But after closing at 10 p.m., he was surprised by the business results given.

For the Huajing West Road store where he came, the whole day's turnover actually exceeded 6 million yuan!

If we were placed in the same area of ​​Shanghai and Shanghai 20 years later, not in the era of online shopping, there would be no need to say New Year's Day. Even in ordinary times, a Kirin Commercial Plaza like this would not have a turnover of more than 6 million on a single day. They are all definitely a failure!

During major holidays, you can easily reach 20 to 30 million.

But even a turnover of 20 million or 30 million is nothing compared to today's sales of 6 million yuan.

Let’s simply compare.

Twenty years later, in 2005, the per capita salary in Shanghai should be 4,000 yuan per month.

Now in 1985, the per capita salary in Shanghai is 120 yuan per month.

So according to this ratio, the daily sales in 2005 should be 200 million yuan, which can be compared with today's 6 million!

200 million!

Around 2005, shopping mall complexes that could reach 3 billion yuan a year were considered unparalleled.

In ten years' time, a shopping mall complex with sales exceeding 2 billion yuan a year will definitely be unique!

As for selling a shopping mall complex worth RMB 200 million in one day, even a Taikoo Li, a Wanda Plaza and a Joy City combined would not be able to do it.

Only Internet giants like Jingxi and Taobao can do this if they directly face users across the country.

So no wonder Yin Jun was shocked.

But what surprised him was far more than that.

Shanghai is the largest city in mainland China and the most prosperous place for business. It can reach a turnover of 6 million, which is already very outstanding.

But after today's summary of the eight Kirin Commercial Plazas, Yin Jun couldn't help but sigh after receiving the call. The mainland market in the 1980s was indeed a treasure!

The total turnover of the 8 Qilin Commercial Plazas reached 40 million!

Even the Qilin Commercial Plaza in Huajing, which has the lowest turnover, has reached a turnover of 4 million.

It’s scary to say.

The one with the highest turnover today is actually not one of the Qilin Commercial Plazas in the three major cities of Beijing, Shanghai and Guangzhou, but appears in Lin'an.

Qilin Commercial Plaza, located near Baishi Lane, Lin'an, has achieved a turnover of 6.5 million yuan in one go, which is more than the Huajing West Road store in Shanghai!

Huo Jianning summarized the reason. It was because Lin'an was the first base for Kirin Group to enter the mainland. There are 55,000 Kirin Group employees here, including Kirin Electronics and Kirin Record Factory.

So many employees receive generous salaries from the Kirin Group. In addition, the benefits are very good and everyone has a lot of bonuses, so they naturally have extremely strong spending power.

On weekdays, they are there to stimulate the economy in Lin'an.

Every day, the vegetables, meat, fruits and vegetables brought into the city by the farmers around Lin'an are guaranteed to be sold cleanly. This is all the credit of them and their families.

Clothing, daily groceries, small household appliances, etc. are all very popular here, and many factories in Jiangnan have developed thanks to them.

This also allowed the big bosses in Jiangnan to see the benefits of such Hong Kong-owned factories, and became more determined to introduce more outstanding companies to promote the development of Jiangnan and stimulate public demand and consumption.

Qilin Commercial Plaza opened today. Although the factory leaders did not specifically ask them to support it, everyone is still very simple and feels that this is their own shopping mall and they should take care of the business.

Besides, there was no such large-scale commercial complex in Lin'an before, so they wanted to go and see what it was like.

So these workers and employees, who were working in three shifts of production, took their families and their families to visit Qilin Commercial Plaza in batches from morning to night, and many people even had a meal inside. Or go to a movie and then buy a lot of things to go home.

Most of the sales of 6.5 million come from them.

In reality, such consumption is definitely not normal consumption, because it is impossible for employees of Kirin Group to buy things like this every day.

Although Shanghai ranks second, people there consume according to their daily consumption, and there is no special group of people who consume.

Therefore, in the long run, Shanghai, Shanghai, or Beijing, Shanghai and Guangzhou will have stronger consumption power.

Looking at every aspect, today’s sales champion is still supermarkets.

People in China still buy food at the vegetable market on weekdays. Where have you ever seen a supermarket that is neatly arranged, with all kinds of things readily available, and where you can get your hands on it and see it before talking about it?

This method where I can choose whatever I want, get everything I want, and then go to the cashier at the exit to pay is really very user-friendly, and it is very novel and likeable for everyone.

It's just that with this way of purchasing, it's easy to choose a bunch of products that you don't need, and don't wake up until it's time to pay the bill.

Most people care about face and think that if they are wrong, they will be wrong. They bite the bullet and pay for their purchases and leave.

But there were also many people who didn't want it. I heard that supermarkets have rules that allow you to return or exchange items at will, and you can't refuse them before going out, so they simply put the items around the checkout counter.

In this way, there were more than a dozen people holding the goods they put down, sorting them and taking them back to put them away.

All in all, the supermarket seemed very busy this day.

Even though a lot of goods had been allocated, they were all sold out by the huge flow of people. By the time the business closed in the evening, at least two-thirds of the shelves were empty.

Most of the remaining products are more expensive products. Basically, everything priced under 10 yuan has been sold out.

This is not to say how strong the people’s consumption power is, but that there is a concept in this world called “novelty consumption”, or the same is true for “impulsive consumption”.

Even forty years later, for ordinary people, a Louis Vuitton bag and an Armani suit are luxuries that require several months' salary to buy.

But under certain conditions, wouldn’t they also be robbed like crazy, as if they didn’t need money?

In today's environment, it is actually the same.

Therefore, today's sales of 40 million yuan in eight Kirin Commercial Plazas will definitely not be sustainable. In the future, it will be a blessing to be able to achieve a total sales of 20 million yuan every day.

Even if it is only 10 million per day, it is nothing to Yin Jun.

Put aside things like making money, because the site and procurement are all yours, so the cost is actually very low.

Now the Kirin Group only wants to cultivate people's consumption concepts and turn them from the consumption concepts of the small peasant economy into modern consumption concepts.

For these large first-tier cities, it is very easy to modernize their consumption concepts.

As their income continues to increase, the wet market model will definitely not be able to dominate the world. The shopping model, entertainment and leisure model will also undergo huge changes.

According to the current development pattern, in 20 years, those old-fashioned department stores will not be outdated, and they will still be prosperous.

Moreover, the failure and decline of these department stores are not entirely due to the Internet age 30 years later. A large part of the reason is the obstacle of high rents, which prevents them from continuing.

A commercial complex model like Qilin Commercial Plaza, which will not be outdated for 50 years, is naturally the most suitable for their living habits.

Even if the turnover is slightly lower now, in three or four years, the price breakthrough will come again, and people's wages will increase by about 15% every year. Then, starting from the 1990s at the latest, the Kirin business that has been deeply ingrained in people's hearts will The square will develop completely and life will get better and better.

Yin Jun didn't talk nonsense.

People's habitual consumption is very deep-rooted.

It doesn't mean people with obsessive-compulsive disorder, but ordinary people. If they don't have to, they will usually buy things from familiar shops, familiar stalls, or even familiar hands.

No one is willing to buy here today and buy there tomorrow.

This is true even in the Internet age.

It’s not just us Chinese, but people all over the world.

If you don’t believe me, think about it for yourself, do you also have this kind of shopping life?

This is because subconsciously, we have a sense of trust and dependence on people we are familiar with.

Although this feeling is not very accurate in many cases, most of the time, it is still correct.

Even if you are a small businessman or hawker, when you go shopping every day, they will not put the lowest quality products in your bag.

So this kind of subconscious behavior is very interesting.

From a larger perspective, this is also a guarantee of harmonious and stable neighborhood relations.

A fixed large-scale commercial complex that is actively developing assumes such a responsibility.

Once people become accustomed to consuming entertainment at Qilin Commercial Plaza, this habit will affect many people.

During the more than ten years that they have brought their children to eat and buy things, won’t the children develop a sense of familiarity and trust in Qilin Commercial Plaza?

Of course it will!

So when they grow up, even if they leave their hometown and go to other big cities, as long as they see Qilin Commercial Plaza, they will definitely be willing to go there to spend money.

Because it is not only a consumption habit, but also carries their memories.

This inheritance from generation to generation can influence many young people and children.

Even in the Internet age, Wanda Plaza, Joy City, Intime Center, etc. in first- and second-tier cities are packed with guests every day and are very lively. Isn't this the reason?

Otherwise, in terms of convenience, cheap prices, and comparison of goods, which shopping mall can compare with the dazzling array of online shopping malls?