Chapter 1883 Collection of Fine Wines

It was already mid-March.

It is rare for Yin Jun to stay in a mainland city for so long.

Not to mention that he arrived in Huajing in February and then in Shanghai.

There was a pile of things in Xiangjiang, and Yin Jun had no way to deal with it. Instead, he directly asked Ye Linqinwa to take these documents to Los Angeles, and he would meet her there.

Yes.

Yin Jun will not return to Xiangjiang, but will go directly to Los Angeles.

Because at the end of March this year, the Oscars will finally announce the awards.

As the third consecutive Oscar nominee for Best Director, and the best chance to win the Best Director this time, Yin Jun will of course go to Los Angeles to take charge.

The public relations company started various public relations before the finalists were shortlisted in November last year. The entire public relations operation continued until the voting deadline, spending almost 50 million US dollars.

This is just a movie like "The Pianist".

Movies such as "The Sixth Sense" and "A Passage to India" also have public relations fees to a greater or lesser extent.

In total, the North American branch of Kirin Group spent a total of almost 80 million US dollars, which really made the people in the public relations company feel full of money.

But spending so much money, the effect is still very good.

According to the feedback, Yin Jun's biggest rival this year is David Lean, and the best director will definitely come between the two of them.

For the North American branch of Kirin Group, this is already a rotten meat in the pot, and no matter what, it is its own director who wins the award.

But for Yin Jun, the meaning is still different.

In addition, there were a lot of things to deal with in the United States, so Yin Jun simply went to Los Angeles a few days earlier.

Lizhi, who had the rare opportunity to enjoy the two of them for many days, returned to Hong Kong to film movies and commercials, and had to start her busy life again.

The night before parting, she tried her best and gave everything she had, making Yin Jun really obsessed with beating this goblin all night long.

As a result, even if Yin Jun went to the airport the next morning, this girl could only lie in the room, not energetic enough to see her man off.

Since January 1981, 4 years ago, China opened direct flights from Beijing and Shanghai to two cities in the United States, New York and San Francisco. These four routes have always been flights to China. Most popular routes.

The reason why "one" cannot be removed is because the most popular route in China must be flying from domestic cities to Xiangjiang, and then connecting from Xiangjiang to other places around the world.

There are the most flights to Xiangjiang!

Of course, on the four flights mentioned above, as shown in the photos we saw 30 years later, a bottle of Moutai was given out on board the plane.

A sign on the plane read "For your health and the health of other passengers, please refrain from drinking and smoking."

This means that it doesn’t matter if you drink or smoke, but it should be done in moderation.

During the long journey, if you want to drink, as long as you have a good drinker, Moutai will be enough.

Smoking is also provided with Chinese cigarettes, but each person can only take one pack. There is no need to leave your seat to go to the end of the plane to smoke. You can just sit in the same seat.

Usually after an international flight, the cabin is equipped with various ventilation equipment and can also be filled with smoke.

From the perspective of later generations, this is simply a fantasy.

Yin Jun enjoyed this service on the plane, and a bottle of Moutai came with exquisite packaging.

Compared to the sky-high ticket price of several thousand yuan, such a gift of a bottle of wine is nothing.

When we got off the plane, a group of bodyguards took the bags containing Maotai and laughed, saying that they could drink the wine at home tonight.

Don't doubt that, except for polite drinking of wine and whiskey on some necessary occasions, the vast majority of Chinese people will not like to drink these.

A very small number of people will try to move closer to the West and slowly make themselves like this so-called "elegant" way of drinking, but they will not be able to dominate the mainstream.

The current price of Moutai is not high, just over 20 yuan a bottle. The export price is not cheap, only 5 US dollars a bottle.

Most of the people who buy Maotai liquor are overseas Chinese. They also like the taste of this old liquor and are not sensitive to the price.

Four years later, the price was liberalized and it rose to more than 200 in one breath, and the price has not been reduced since.

Since acquiring antique calligraphy and paintings more than five years ago, Yin Jun has also been buying vintage wines from major wineries.

He purchases Maotai, Wuliangye, Luzhou Laojiao, Shanxi Fenjiu, Jiangnan rice wine, etc. every month.

For example, Yin Jun bought 20 jars of the 50-year-old wine from Maotai Distillery, each jar weighing 100 kilograms.

Originally, they did not sell decades-old wine.

But Yin Jun spent money every month to buy 10,000 catties of wine in jars, and he also bought it with US dollars. He continued to buy it for 2 years, and finally the other party nodded and gave him 20 jars, each jar asking for 100,000. US dollars.

I called Wei Xiaofan, and Wei Xiaofan agreed without thinking. On the same day, he sent someone by plane to deliver the US dollar check, took the wine and left.

Just like this, the old bartenders of the winery were very sad and blocked the door of the factory director's office for a month and cursed.

Because there is not much of these 50-year-old wines in Maotai Distillery, 2,000 kilograms were sold at once, and I don’t know how long it will take to make up for it. The same as cellar-flavored wine, it needs to be blended, and the new wine must be proportioned. Mixed with old wine, it needs to be blended at least several times, or even more times, and then stored for 5 years before being released from the cellar. This is the Moutai we see on the market.

Without these 50-year-old raw materials, they can only use more 40-year-old and 30-year-old to make up for it. In the long run, there will be a big hole.

In the end, Yin Jun was a little embarrassed and directly donated another 1 million US dollars to Moutai Distillery to allow them to further expand their production, brewing storage, etc. This made some old masters think that this young man was not bad.

From this, Yin Jun also received special guidance from them, and came to Yin Jun's treasure house in Huajing to instruct those people on how to preserve wine. Preserving wine is also a science. If it is not done well, it will evaporate after three to five years. Maybe half the time.

From that time on, Moutai Distillery also sold some 20 or 30-year-old wines to Yin Jun every year, but the 50-year-old wines were never mentioned again, and there were no 40-year-old wines.

In fact, Yin Jun's buying of wine will not last for many years.

Because when the wineries are completely liberalized, in order to have more sales, more turnover and income, the wines produced by the wineries are no longer the wines of recent years.

Although the wine in recent years also has a blending process, it is very strict and has ancient techniques.

Let’s take Moutai as an example again. In the future, the sales volume of Moutai will be several times or more than ten times that of today. The old wine used is all from the 1950s, 1960s and 1970s. The new cellared wine will not be available in large quantities until after 2030. Use of scale.

There is only so much old wine, but we need to produce more wine to sell. What should we do?

Naturally, the only way is to find a way from the production process, change the proportion of new wine, change the blending process, and reduce some taste, thus saving more old wine for blending.

So the Moutai you drank in the 1980s is different from that in the 1990s, let alone the 00s and 10s.

It's just that the craftsmanship is good and the taste standard is lowered little by little. If you keep drinking it, there won't be any big difference.

Only when you drink Moutai from the 1980s and 10s at the same time will you sigh, Made, the quality and taste have declined too much, right?

It's the same thing as cigarettes.

Which company's cigarettes don't have filters that are getting longer and longer, cigarette bodies that are getting shorter and thinner?

You can’t tell if you look at it every year.

But if you hold a cigarette of the same brand ten years ago, you will curse at it.

Therefore, when various liquor factories expand their production on a large scale, Yin Jun will no longer purchase these finished liquors on a large scale.

Every month, each winery produces 100 jars of 10,000 jins, which amounts to 120,000 jins in a year. In a decade or so, each winery will be able to store 1.2 million jins of wine.

This is enough time for the Yin family to drink it themselves and entertain their friends for hundreds of years.

There is another way.

That was when Yin Jun was preparing to expand production in various wineries, and entrusted them to help him brew a batch of liquor every five years. He would store it with them and wait until 20 or 30 years before transporting it back to the family. wine storage.

This is not to embarrass them. In fact, in the era of developed economy, these wineries have customized wine business, and they can make it exclusively for a few thousand kilograms or tens of thousands kilograms.

How much money you give, then they will make you the corresponding grade of wine.

The more you give, the higher the cost and the better the quality of the wine will be.

This method can also allow the Yin family to have a steady stream of good wine to drink, instead of going to the market to buy less pure wine.

In fact, this is much cheaper than the retail price outside.

With so many decades of good sales relationships, I imagine these wineries would be very happy to have such a loyal customer, and would be more serious about helping with the brewing!

It's strange to say that Yin Jun doesn't like drinking.

Two years ago, because he donated 1 million US dollars to the Moutai Distillery, he was specially given a bottle of 60-year-old Moutai in a one-pound small clay pot.

Then when Wei Xiaofan came to Xiangjiang to film "Sister Tuoqiang", Yin Jun took out this bottle of wine. Wei Xiaofan, Dong Wei, Meng Hai, Liu Tianci, Shi Shaoming and Xiao Sheng all praised the bottle of wine.

As a result, Yin Jun didn't even drink. The aroma of wine wafted out when he opened the wine, which made him a little unbearable. Then he took a small sip and immediately fell drunk and couldn't even shout.

In the end, of course, these drunkards enjoyed the 60-year-old wine.

But he doesn't like drinking, but Yin Jun likes to collect wine. This is what Yin Jun always thinks. As long as it is good, he is willing to collect it.

Think about it, when Qingqing, Lian'er, and Ya'er get married in more than 20 years, I will take out these wines for the guests to taste. How honorable will it be?

Just thinking about these things made the young man full of motivation to collect.

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