Chapter 1834 Support and Suppression (Third Update)

What was the total revenue of Kylin Culture from Kylin Movies and Kylin TV last year?

Not a very accurate figure, Kylin TV’s advertising fee is 4.6 billion Hong Kong dollars.

The total box office revenue of Qilin Movies is HK$8.3 billion, of which 4 films have exceeded HK$1 billion in box office in Asia.

The total is HK$12.9 billion.

If some additional revenue is included, such as temporary additional advertising, the maximum is 13.5 billion.

The peripheral product revenue of 3.4 billion accounts for about 25.2% of the direct revenue. In Hong Kong, this ratio cannot be said to be too low.

Compared with the wealthy and powerful Kirin Culture, the other major film companies and the two major TV stations will definitely not be able to reach the 25.2% figure in terms of peripheral product revenue. It is very good to get 15%.

The first reason is that they do not have a strong theater network and production power, so they are inherently weaker when facing external buyers.

Another reason is that Qilin Culture is very good at bundling sales.

If you buy the rights to a blockbuster movie, you must also buy the rights to a few mediocre movies, and the price cannot be too low.

For "The King of Flowers", for "Happy Ghost", for "Police Academy", for these top-grossing movies, these partners can only admit it by pinching their noses.

Of course, Qilin Culture will not let them suffer. Ensuring the interests of the partners is the most important basis for cooperation. If others cannot make money, no matter how capable and strong you are, others can ignore you - lose money and make money. Yelling is not a complimentary word. It is the ability to succeed in the end. If not, it is a stupid thing done by a fool!

So, you can make them make money, that’s fundamental.

On this basis, if you ask him to earn less and earn more, it is all a trick. People will not be completely disgusted. It's just that if they lose this time, let's talk about it next time.

But if you don’t give people any opportunities to make money, but still ask for so much, do you think anyone will care about you?

Therefore, just because Qilin Culture can do bundled sales, it does not mean that other companies can do the same.

However, starting from this year, ATV's voice will still increase a lot.

"Survivor" is so popular that TV stations that bought the second broadcast rights have achieved ratings of more than 50%.

In order to obtain the rights to the next season of "Survivor", agreeing to some of ATV's other bundling requirements may be something these TV stations need to consider next year.

The 25.2% revenue from peripheral products is actually not that accurate.

Because Qilin Culture’s revenue of 13.5 billion has not yet eliminated all expenses.

Including film and television production, including variety show production, including various logistics and administrative salary expenses, and even consumable expenses must be included.

Then there is the 17.5% tax.

If we exclude this part of the money, we can maintain a net profit of 6 billion, which is already a blessing.

So you see, in fact, being a TV station and a film company is really not that profitable.

The sale of these various peripheral copyrights brought in 3.4 billion Hong Kong dollars. If calculated using the base of 6 billion, it would be a 56.7% profit, and it was for nothing, and there was no need to spend any more capital.

But this calculation is actually not accurate.

Because without those six to seven billion expenditures, how could there be a finished product?

Without these movies, TV series and variety shows, how can you sell the copyrights to others and still make 3.4 billion?

Therefore, usually, people calculate the rate of return on peripheral products based on total pre-tax income.

In the United States, if peripheral products account for less than one-third of the box office, it is generally on the verge of losing money or losing a lot of money.

If it is between one-third and two-thirds, then it is basically a stable profit. As long as the box office loss is not too severe, then starting a series is a sure thing.

If the peripheral products exceed two-thirds and do not exceed 100%, then we will further vigorously develop this series and strive to make the next movie more profitable, and then sell more peripheral products.

If it exceeds 100%...

All right.

If two or three movies like this come out every year, it should make everyone laugh. When the time comes, the maintenance of this brand will be like a national treasure.

Because its benefits will definitely not end in the short term.

To give a simple example, 2011 is the seventh installment of Harry Potter, which is when the last movie ends.

But until 2020, the Harry Potter brand is still generating a steady stream of profits.

Its annual brand sales are as high as 300 million U.S. dollars, and within 9 years, it has brought Ms. Rowling nearly 200 million U.S. dollars in net income!

Therefore, it is not without reason that Rowling almost became the richest woman in the UK with Harry Potter.

Yin Jun definitely doesn’t expect his movies and various works to have the ultra-high return rate and vitality like Harry Potter, let alone the ability to match the incredible blockbuster peripheral products like “Cars”.

But as far as Hong Kong movies are concerned, they are not as good as Harry Potter and Cars. I can compare them to Marvel movies, right?

Even if it is not as good as those Marvel movies, here in Asia, I have been working hard to develop it for more than 4 years, and the profit level of peripheral products has reached about 40%. It must not be a dream, right?

Maybe it’s done, 50% is not impossible!

When that time comes, I will... I will definitely support Xiangjiang Entertainment even more, plundering and squeezing movies, TV series and variety shows from Japan, South Korea, Taiwan and other places, making them, to a large extent, the dumping ground for Xiangjiang's production content.

Total occupation is impossible, but occupying more than 40% share is not a problem at all.

Didn’t American blockbusters in the previous life occupy more than 70%-80% of the market share in these countries and regions?

Leave 50% to Hollywood, and it is enough for them to occupy 10% of various film and television entertainment in their own country and region.

This is not a joke by Yin Jun, this is what he has been doing silently.

Seizing the entertainment market is actually not much different from fighting a war.

It's because you eat too much that I can't get enough.

If you want to be full, I can only kill you and suppress you as much as possible to get what you want.

Just like Hollywood blockbusters, Niubi has always coaxed them directly to crush them and grab most of the box office.

As for your domestic films and other films trying to make money, what does that have to do with me?

I have to eat and drink enough first, and you can divide the rest among yourselves.

Yin Jun is also in the best of times.

Ten years earlier, Hong Kong's large-scale entertainment environment had not been created. There were not so many stars and so many classic works to launch attacks on surrounding areas and occupy the Asian market.

If it were 10 years later, Hong Kong's entertainment industry would have fallen into a crazy situation. On the one hand, it was beaten to pieces by Hollywood, but on the other hand, it did not know how to reflect. Instead, it had the mentality of making a fortune and leaving, so it collapsed and was over. , It really deserves it and does not deserve sympathy.

That is to say, this time period is the most suitable for Yin Jun to perform.

Nowadays, Japan and South Korea, the most fashionable countries in Asia, are not worth mentioning in terms of entertainment culture. Otherwise, Hong Kong’s quasi-A-list star Yuan Biao would not have directly become Japan’s most popular foreign star. .

Wang Zuxian is the most popular in Japan and South Korea, but she is not the only female superstar in Hong Kong's film and television industry.

There are also superstars such as Lin Qingxia, Zhang Manyu, Qiu Shuzhen, Yang Ziqiong, etc., who take turns launching attacks on these countries and regions!

Not to mention male stars, a Cheng Long, a Zhou Runfa, a Jet Li, a Stephen Chow, and an Andy Lau are enough to defeat the combined power of all Asian countries and stars.

Needless to say, Liang Chaowei, Liang Jiahui, Zong Zidan, and Li Shuan are all top-notch! ——Although Liu Dehua is not as powerful as the top four above, he is handsome and popular, so there are so many people who buy into him, there is nothing he can do about it!

This is not a joke, it is a fact!

Many young people born after the 1990s have no idea that our Chinese entertainment culture has ever been so successful.

What they accept and feel is that the entertainment of Japan and South Korea crushes mainland China, and then the entertainment culture of Xiangjiang and Baodao is just below them.

Yin Jun now has so many good cards in his hand. If he can't be more successful than in his previous life and suppress the entertainment culture of various countries in Asia, then he is really a dead man. It is better not to travel through time.

Rather than letting Hollywood occupy these territories, it would be better to let Hong Kong do it.

Compared with the mainland, the political atmosphere in Xiangjiang is much more relaxed, and the entertainment and financial atmosphere is stronger. It is an international metropolis itself, dazzling, which will make development more unimpeded.

Because of this goal, Yin Jun supported the two major TV stations from the beginning, and then Jiahe and Xinyi City, and then established Qilin Culture...

Even after Yin Jun took over Kylin TV, he not only organized Kylin Culture stars to go on tour every year, but also launched Kylin TV directly to the stars within two years, covering the entire Asia. Therefore, Kylin TV is the number one in Asia today. Big TV station, no one else.

After five or six years, Yin Junqu was not very excited as he saw Xiangjiang Entertainment's status in Asia getting higher and higher, and it was all about looking at the small mountains at a glance.

Under such desperate efforts, if Xiangjiang Entertainment cannot go further than its previous life, it will be a failure.

However, dominating Asia cannot rely solely on tough tactics.

If we blindly suppress them, it is very likely that we will usher in something like the "Bald Protests" in South Korea in the 1990s. At that time, they will wake up on their own, and with the support of the government, they may escape from the palm and become A very strong opponent.

Therefore, on the one hand, Yin Jun has formed alliances or partnerships with entertainment companies from various countries and regions; on the other hand, Yin Jun has also tried his best to join actors from Japan, South Korea, and Southeast Asia in Xiangjiang's entertainment.

For example, South Korea's Lee Soo Man and Japan's Seiko Matsuda were stars launched under this strategy.

With actors from the country and region participating, the box office and influence will always be higher.

Xiangjiang Entertainment did not suffer a loss, because the projects were all led by Xiangjiang people, and these stars from Japan, South Korea and other places were all supporting actors.

If you firmly tie them to the supporting role, over time, they will feel that it is their natural position to be able to participate in supporting roles in Hong Kong's film and television programs!

Just like Hollywood movies are made in places like China, Japan and South Korea!

Unfortunately, many Chinese people are still happy because beauties such as Da Bingbing, Xiao Bingbing, and Xiao Longnu are participating in it.

Just being a supporting role and a vase will satisfy everyone?

Isn't this an insult to Chinese film and television actors?

I have to admit that Hollywood’s brainwashing is really thorough!

…

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