Chapter 1832 Peripheral Product Development and Development (Part 1) (First Update)

Yin Jun is in the office at this time.

In the past two days, some information about last year had been compiled, and Le Yiling asked him to take a look so that he could have an idea.

Yin Jun is naturally very interested in film and television, and he has been working hard and never gives up.

So he came to the office proactively and started looking at the two stacks of folders that were at least one meter high on the table.

It's not that there's just so much paper, it's mainly that folders take up space.

There may be only a few pages, a dozen pages, or more in a folder.

But no matter what, half a day to see these is definitely not enough.

The reason why it has been condensed into so much is thanks to a few secretaries who worked day and night to sort it out.

In the past few days, and even after the Spring Festival, they will be busy with these summary materials, removing those superficial words and unimportant things, and only take out the most essential and condensed information for Yin Jun to see.

If Yin Jun feels that there is still a need to read the whole book, then they must be ready at any time.

In the secretariat outside, cardboard boxes took up almost half of the space. There were at least a thousand pieces of information waiting for them to sort and process.

Even several secretaries in Xiangjiang struggled to do such a heavy workload, let alone the foreigner Ye Linqinwa.

Although she has learned Chinese since she joined the cast of "The Pianist" last year, and although she is also a language genius, speaking a foreign language and reading and writing a foreign language are completely different things.

Ye Linqinwa was able to roughly learn 10,000 Chinese words in 2 months, and could speak to people in Chinese relatively smoothly. Now, half a year later, she can communicate with Chinese people in very standard Mandarin.

But it is absolutely impossible for her to fully understand Chinese and understand the profound meaning and meaning of Chinese in less than a year.

Even though several female secretaries gave her the simplest tasks, she had to sit in the office for more than 12 hours a day and had no time to rest.

Seeing such a beautiful and fairy-like newcomer working so hard, the few little secretaries who were usually a little lazy could only work harder.

In this way, efficiency and results will be much greater.

What Yin Jun got in his hands was the results they had compiled from January to now.

Now that most of the data has been sorted out, it will naturally be much easier when the official settlement month comes after the Spring Festival. Basically, you only need to add the data for these two months.

Generally speaking, production and work efficiency will decline in the two months before the Chinese New Year. Organizing and counting data during this period is far less arduous than before.

This is not just true for Chinese people, but also for Japanese and Korean companies, American companies, and European companies.

The only difference is that they are celebrating the Chinese New Year, while China and South Korea are celebrating the Lunar New Year.

The document placed at the top is an important document that Yin Jun specially instructed, and its name is "Statistical sales data of film and television peripherals in Asia".

Film and television peripherals are very profitable projects. I believe you have already seen them in various film and television novels.

Many people have a huge misunderstanding because of this, saying that this can only be found in Europe, America, Japan and South Korea. In China, China does not pay much attention to copyright and there are too many pirated copies, so the peripheral income is almost zero.

This is of course wrong.

After 2012 in later generations, the country saw that the wildly growing Internet market had grown large enough, so it directly issued an order requiring attention to copyright.

As a result, video websites that had previously relied on various pirated resources to attract viewers began to cry out.

Whether it is Japanese animation, American talent shows, TV series, or movies from Hong Kong and other places, they all must have copyright authorization, otherwise it will be illegal for them to broadcast.

Whoever made a video website in that era didn't come from thousands of troops?

Which one didn’t have a big financier behind it who burned hundreds of millions or even billions to achieve the status it had at that time?

Those grassroots video websites have long been wiped out, and the remaining ones will never dare to try the law.

If you are investigated and sued for piracy, the fines will be light, and you will be asked to suspend business for a few days for rectification, which will cost you your life.

This is not the most egregious thing. The most egregious thing is that if it affects the valuation and the stock price of the parent company behind it, the management will be fired in minutes.

So while they were removing a large number of pirated resources from the shelves, they were also frantically going around the world to buy copyrights.

Even if it is a Hong Kong movie from 20 to 30 years ago, even if the price is only 5,000 or 10,000, it must be authorized by the copyright owner before it can be put on a video website.

This has allowed established film companies such as Jiahe and Yongsheng to receive millions or even tens of millions in copyright fees.

It really makes these people emotional.

If you had taken copyright so seriously decades earlier, we wouldn’t have gone bankrupt!

The further you go, the more expensive China’s various programs, film and television copyrights, and video websites become.

"The Voice of China", "Running Brother", "Daddy is Back" and other popular programs, if you don't have 200-300 million, you can't get the copyright at all.

Even TV series such as "The Legend of Zhen Huan" and "My Love from the Star" can generate revenue of 10, 20 or even 70 to 80 million on the Internet, which is very impressive.

Isn’t this peripheral income?

It must be!

Therefore, in the future, as long as copyright is strictly enforced, China's film and television entertainment will actually have a bright future.

But now, in Hong Kong in 1984, the environment was actually not as bad as it was in the 1990s.

When big killers like VCD came out, Xiangjiang Film and Television Entertainment was indeed wailing, but it has not yet reached the era of low-cost piracy.

At least new peripheral products like video tapes can still be sold.

Not much though.

Video tapes sell better in places where copyright is very strict, such as Japan, South Korea, Taiwan, Singapore, and Thailand.

In addition, for example, the copyright buyout of cable television stations, etc., is also pretty good.

The information Yin Jun looked at today was the sales performance of Kirin Culture's film and television program peripheral products in Asia over the past year.

Among all peripheral products so far, the most popular and the most sold is definitely the video tape.

This is similar to most American film and television works.

In addition to Disney cartoons, there are also Transformers, Marvel and DC comic heroes, etc. There are few film and television works that can sell enough water bottles, school bags, toys and other peripherals.

That’s not to say there aren’t any. For example, the peripherals of “E.T.” and “Jurassic Park” sold very well, but that’s just an example.

Not to mention ordinary film and television works, even those blockbuster movies and peripheral products, it is already a very remarkable achievement to have a copyright income of 5 million to 10 million US dollars.

Therefore, if I am more serious, I still have to look at the sales of video tapes and subsequent DVDs.

At this stage, there are only video tapes, and the sales of video tapes are much better than they will be ten or twenty years from now.

Video recorders and video tapes have actually entered the film and television industry as early as 8 years ago, but their large-scale civilian use only started 2 years ago. After Sony and Panasonic seized two different formats of video recorders and video tapes, they competed with each other. Competition has led to a substantial improvement and progress in this form of entertainment.

Europe and the United States are naturally the most developed places, but Asia is actually not bad either.

The countries and regions listed by Yin Jun alone have a population of more than 300 million, which is equivalent to the United States.

People in this era don't have many entertainment activities, and they don't have those endless fun videos. They have to read a book dozens of times, and the same is true for movies, TV and variety shows.

As the largest content provider of film and television programs in Asia, Qilin Culture has the richest resources. Coupled with Yin Jun's emphasis on these aspects, it has developed one step ahead of others, so the current situation is one year Better than a year ago.

Kirin Culture will definitely not produce their own video tapes for sale. Like European and American companies, they sell the copyright of their own video tapes to various countries and regions and extract royalties from them.

The more video tape dealers sell, the more they make. That's up to you.

If you sell less and earn less, or even make a loss, it can only be said that your vision and ability are not good enough.

In 1983, if we only count the works of KyLin Movies and KyLin TV, the sales of video copyrights totaled 2.5 billion Hong Kong dollars, which was more than 60% more than last year's 1.5 billion, which is a very big achievement.

At first glance, this number is very pleasing.

The little secretary even circled the 2.5 billion to express her joy.

But if you consider that this is the result of a whole year, involving more than 50 movies produced by Kylin Film Company, more than 60 TV series of Kylin TV, and seven or eight variety shows, then it is really not much at all. .

To put it in absolute terms, the video copyright of each work is sold for approximately HK$20 million.

is it a lot?

not much!

Because if you distribute it to these countries, it will basically cost several million Hong Kong dollars.

The price of video tapes in Europe and the United States is US$30 per tape.

Video tapes in Asia are definitely not as expensive as those in Europe and the United States, but they are still around US$20 per tape. Calculated, the average copyright fee is based on about 300,000 tapes.

In the United States, the first part of "Saw" sold 4 million copies worldwide within a year, and 1.5 million copies were sold in the United States alone! !

It can also be seen that the consumption of Asian people in this area is indeed not as good as that of European and American people.

Of course, the video copyrights of these film and television works in Europe and the United States are even lower, not exceeding HK$500 million, and they are not included in today's statistical table.

After all, this is the film and television work that best suits Asian tastes. It is normal for European and American people not to be used to it.