Chapter 167 Step by Step

Yin Jun never felt that he was taking advantage of the land in Tin Shui Wai at a price of 15 yuan per square foot.

The ones who really take advantage are Cheung Kong and Wheelock.

They spent 1.5 yuan per square foot to buy a full 25 million square feet of land, which is more than 200 hectares. The cost is only 37.5 million Hong Kong dollars. If there is no accident, they can earn a huge wealth of 30 to 50 billion .

Even if the government repurchased the land in Tianshuiwei later, Li Chaoren still took a large piece of land, and then repaired it as a poor housing village, completely turning this place into a new settlement for the lower class. .

In the end, Cheung Kong Group and Derun Group made a total of nearly 30 billion yuan, but they did not change the environment of Tin Shui Wai at all.

Why didn't Li Chaoren come as promised, and didn't build himself into a new type of modern town?

It's very simple. The geographical environment of Tianshuiwei is very remote. If he wants to build this place, it will cost tens of billions more. Then, what will he earn?

Businessmen are all profit-seeking, of course Li Chaoren chose to make money and leave in the end, no matter how the development here is, it has nothing to do with him in business.

Yin Jun is different.

He said his plan sincerely, and as long as he said it, he would definitely do it. He would definitely not be like Cheung Kong Group, which just repaired and sold houses, and did nothing else.

I dare not say how much he can change Tianshuiwei, but he is definitely better than Li Chaoren.

Even Yin Jun thought about it, if he has achieved this level, Li Chaoren, who continues to cultivate Kingswood Villa behind him, must be ashamed to be worse than himself, so where will he put his face?

If this is the case, it will be a good thing for Tin Shui Wai.

Therefore, Yin Jun feels that earning this money by himself is justifiable and dignified, and there is absolutely no bullying.

Therefore, the Zhao family in Tianshuiwei, don't even think about earning a golden baby from yourself, this is not realistic at all.

In fact, Zhao Pinggui didn't come to him for so long, Yin Jun had expected it, the situation seemed not as simple as he thought.

Today, when Zhao Runsheng came to talk, Yin Jun knew that the matter was more complicated than what he had figured out.

To negotiate such a large amount of business, there is definitely no way to negotiate it once or twice. At least five or six times, seven or eight times of bargaining and negotiation of details are required.

Yin Jun has this patience, but if they are demanding too much, then Yin Jun will choose to give up this opportunity.

After all, as Yin Jun and Zhao Runsheng said, there are many opportunities to make a fortune in real estate, and Tianshuiwei is not the only one.

For example, type B land exchange rights and interests.

For example, Lee Zhaoji's method of cheaply buying real estate from immigrants.

For example, Cheung Kong's ant house model.

...

These are all great ways to make a fortune in real estate.

Yin Jun has accumulated hundreds of millions of usable capital, even if he doesn't get a share of the fat in Tianshuiwei, he still has other opportunities to make a fortune, so as to accumulate enough funds to start his own film and television production******** *.

The acquisition of land in Tianshuiwei was blocked, but Yin Jun also received good news.

That is, after two weeks of broadcasting, "Millionaire", with a stable rating of around 36%, finally ushered in the first TV station that is interested in negotiating-Fuji TV.

There are a total of five major TV stations in Japan. Except for the very capricious TV Tokyo, basically the other four major TV stations, from the perspective of long-term operation, are almost the same in terms of strength.

When Jiashi sold "Bao Qingtian" and "Wulin Biography" to Japan before, it was Fuji TV that undertook it. Because the copyright is all Jiashi, Yin Jun can't control it.

But now the copyright of "Millionaire" belongs to Yin Jun, so it has to be said otherwise.

The main shareholder of Fuji TV is Fuji Sankei Group, which is the Japanese news media that is extremely hostile to China. When encountering such a TV station, Yin Jun refused without thinking.

I eat too much to let Fuji TV get high ratings, and then feed back the profits to its parent company Fuji Sankei Group, and then let them have more funds to discredit my country?

Liang Shuyi didn't expect Yin Jun to be so determined that he refused even the people from Fuji TV.

But she also knew that Yin Jun must have his own reasons. Since the copyright of "Millionaire" belongs to Yin Jun, he will handle it himself, and Jiashi will not interfere.

"Millionaire" did not beat "Happy Tonight" as expected, which made Liang Shuyi a little regretful, but she and Jiashi's top management, including those shareholders, were satisfied.

After all, he was facing "Happy Tonight"!

Being able to snatch 36% of the share from "Happy Tonight", a variety show that has just launched, is definitely something to be proud of!

In the past three weeks or so, the most powerful Chinese university professor has only answered 13 questions correctly, and left after receiving a bonus of 500,000 under tremendous pressure.

In addition, there is no second person who can reach level 13.

But the enthusiasm of the audience has not diminished at all, because the average answerer, who is not too stupid, can answer 5 questions correctly and get 1,000 yuan, and there are as many as dozens of people who have crossed the 50,000 line. This proves that the show is still willing to spend money. Money.

50,000 is equivalent to almost 5 years' salary, even for white-collar workers in Central, it is two or three years' salary, who wouldn't be greedy?

And everyone is watching with wide eyes, watching who can become the first winner of 1 million bonus and become a real millionaire!

Variety shows are different from TV shows.

The outbreak period of TV series is only one or two months, so it is necessary to buy the advertising time slot before it becomes popular, and then promote your products while the iron is hot.

Variety shows pay attention to a long-term profit, because their lifespan is generally relatively long. A good show like "Happy Tonight" can be popular for more than ten years, and it can even look like it will be popular for more than ten years.

Therefore, there is no need to worry about investing in a variety show advertisement. You have to see whether it is a good program, whether it is worth investing in, and how much it is worth investing in.

After such a long investigation, the advertisers saw that "Millionaire" has a stable ratings and has a loyal audience, so they naturally started to make tentative advertising inquiries.

Although Jiashi has invested tens of millions of dollars in "Millionaire", and the equipment and scene layout in all aspects are the best, Liang Shuyi is not panicked at all.

She knows the value of a good program better than these advertisers.

In particular, "Millionaire" is both refined and popular. Many people in the academic circle will just watch it, and white-collar workers also like this kind of program that tells knowledge and can gain wealth. Then the value of advertisers' placement will increase, and the grade will also increase—— —Purchasing power has always been the standard for advertisers to measure their delivery.

In the face of those advertisers who want to miss out, Liang Shuyi politely declined, but for those international famous brands, such as Shiseido, SONY, Pepsi, Philips and other companies, Liang Shuyi actively negotiated with them. On the one hand, she wanted to Raise the price, but on the other hand, I really want them to advertise.

With a world-class company advertising, the fame of "Millionaire" will definitely be greater.

For this purpose, Liang Shuyi feels that it doesn't matter if the money is less, and the money can be earned later, but the grade and reputation of the program need to be established from the very beginning.

After she told Yin Jun, Yin Jun felt the same way.

What Liang Shuyi didn't know was that Yin Jun hesitated for a long time, but still didn't tell her the trump card of "title advertisement".

Because titled advertisements are certainly a good way to increase income for "Millionaire", but TVB has a lot of programs and TV dramas that are suitable for titled advertisements, which can add at least 200 to 300 million net to TVB. As for profit, it is absolutely impossible for Yin Jun to rashly increase wireless's strength again now.

Named advertisements originated in the United States, but only TV stations in Huaguo, which have no festivals, can use named advertisements to perfection. Almost any program can be named. Dare to sell the naming rights.

Yin Jun remembers that even in 2020, most of Xiangjiang TVB's TV programs and TV drama theaters are not named.

I don't know if they don't want to, or they don't think it's necessary.

But in a sense, the title advertisement can indeed increase the income of the TV station, so that the TV station can develop more benignly.

"Wulin Biography" has been completely filmed two days ago, and it will be broadcast in November.

"Bao Qingtian" will be filmed in November, and will be broadcast in January.

With the two ace TV dramas coming to an end one after another, Jiashi is also making preparations for new dramas.

"Wulin Biography" was produced by Lin Lingdong, starring Zhang Guorong. Zhang Guorong took the book back to read it in September. After filming "Wulin Biography" in early October, he joined "Falcon" "The crew is currently in hot filming.

"Shen Shengyi" was originally going to take over from "Bao Qingtian", but because Xiao Sheng was filming "Bao Qingtian" at this time, and everyone thought that "Shen Shengyi" was not as suitable as "Man in the Net", they simply let "Networker" "The Middle Man" takes over the 8 o'clock file of "Bao Qingtian" during the Spring Festival.

The initial planning of "Man in the Net" is much larger than that of "Falcon". Ye Yunxin expects to invest 50,000 to 80,000 yuan per episode, and she also learned the model of "Chu Liuxiang" and went to Qiongkou City, Qiongdao Province This is much more atmospheric than the antique street scene in Xiangjiang.

In the past two years, although Baodao is still relatively estranged from the mainland and there are many restrictions, but since the mainland shooting of "Chu Liuxiang" can be settled by CTV, Ye Yunxin does not have to be afraid that her "Networker" will be taken by Baodao. give embarrassment.

What you really need to be careful about is the movies. There is no way to unblock the cinemas in Taiwan without the background of the three major TV stations in Taiwan.

If you want to wait until the real Treasure Island is released, it will be more than ten years later.

(It’s the end of the month so soon, and I have to work harder! Starting tomorrow, I will try to update three times a day and restore more than 10,000 words of updates! And work hard to save the manuscript, and it will explode for the readers at the end of the month!!)