Chapter 199 Winning and Unity (3rd Update!)
There are many people who don't like watching TV.
Especially intellectuals, or people who consider themselves elite.
Many of them always feel that "Happy Tonight" is too noisy, "Wulin Biography" is too naive, "Bao Qingtian" is too sticky, and "Chu Liuxiang" is too false...
Anyway, they would rather go to a movie, or listen to a concert, or go on a trip, and don't want to have the same taste as the public.
But now among Xiangjiang's TV programs, there is also a program that they accept.
This is "Millionaire".
While the gimmick of "Millionaire" is "make you a millionaire," the way it's played out, and what it's about, is refreshing.
The titles of "Millionaire" are all-inclusive, but definitely not vulgar.
Under normal circumstances, the content of history, science, culture, and customs is selected. After dozens of sessions, what everyone expects most is not who gets 1 million Hong Kong dollars in cash, but the contestants who answered the questions wrong. After that, Yu Zheng gave various explanations on this topic.
Even the professors at the Chinese University said that they learned a lot of knowledge that they hadn't learned before, let alone ordinary people.
People who watched the program felt that their knowledge had increased a lot, and they became a bit of a cultured person.
So far, a total of two lucky ones have received a bonus of 1 million. They are all related to Jiashi's quiet release of water, and they also have certain strengths, plus some luck.
Seeing that some contestants can really get a prize of 1 million, ordinary people are more and more in pursuit of the show.
But there is one thing, no matter how good a program you are, especially a variety show, if it is broadcast every day, it is really tiring to watch. This is why later generations of production units and TV stations choose to broadcast one episode a week important reason.
Otherwise, no matter what you are "Run, Brother", or "Talent Show", "The Voice", or "Where Are We Going, Dad", it will make people feel a little sick to watch.
However, it is still the 1970s when variety shows were extremely scarce.
Even in the era when "Happy Tonight" can be broadcast every day, the acceptance of "Millionaire" is still very high.
But "Millionaire" and "Happy Tonight" are different.
"Happy Tonight" can be regarded as a comprehensive evening party. In fact, the content in it is often changed, such as some small theaters, some singing and dancing programs, some performance columns, etc., which will be updated after a period of time, so it can be used twice. It can be played continuously for thirty years, making people watch it with gusto.
But "Millionaire" has the same pattern every day. Although the contestants are different and the topics are completely different, the form is basically the same, so there will inevitably be aesthetic fatigue, which can't be seen for a while , After a long time, I'm afraid it will cause a lot of damage to "Millionaire".
Liang Shuyi has now noticed such a sense of fatigue.
So she is already discussing with Yin Jun whether to reduce the number of weekly broadcasts of "Millionaire", or even broadcasting only two episodes a week is enough.
But when Yin Jun asked her if there was any countermeasure, Liang Shuyi was speechless.
It's not that Jiashi doesn't produce various programs. Even if the ratings are mediocre, it's okay to broadcast them. As long as the ratings of "Millionaire" can be maintained, then it will be considered a success in this 10 o'clock file.
But the problem is, the 10 o'clock file is an insurmountable hurdle for Jiashi.
It is all thanks to the help of Governor MacLehose that the marginal "Millionaire" can be played in this time period, otherwise how could it be possible to get rid of the shackles?
Now you say that you need to free up some time to broadcast other programs, don't you just treat the people in the Broadcasting Authority and the Electricity Management Office like monkeys?
Liang Shuyi is well prepared. If the ratings of "Millionaire" continue to drop and drop below 30%, except for Wednesday and Saturday, she will also show educational films, even if no one watches them. It has to be done.
Fortunately, at this time, there is also a piece of good news.
Japan's second TV station, TV Asahi, sent a special agent with a negotiating team to discuss the copyright of "Millionaire" with Jiashi.
The economic ties between Xiangjiang and Japan are actually very close, so the people of Xiangjiang are also very warm to the Japanese.
Last time, Yin Jun rejected Fuji TV without hesitation. The reason was that he didn't like this kind of TV station that often attacked Huaguo. If it's none of your own business, you can directly reject millions of royalties.
How "Millionaire" sells the copyright actually has nothing to do with Jiashi, because the copyrights in other places are all in the hands of Yin Jun.
However, if "Millionaire" is sold all over the world, as the first TV station to produce it, Jiayi TV will have a very big qualification and honor, and it will definitely make Xiangjiang people feel that they are fighting for Xiangjiang. Light, in terms of grade, has opened a certain distance from Wireless and Lidi.
In addition, if there is a relationship with these TV stations, then there is a place where we can cooperate in the future, and it will be easier to contact. In other cities, one more friend is one more way.
So Liang Shuyi appeared very active.
Originally, Liang Shuyi's favorite was Fuji TV. When Jiashi sold "Bao Qingtian" and "Wulin Biography" to Japan, it was Fuji TV. But since Yin Jun is unwilling, then Asahi TV should be suitable. Some.
Even Liang Shuyi knew that TV Asahi was a well-known TV station that favored China. Yin Jun, a person with strong patriotic thoughts, should be able to agree, right?
She guessed right. When Yin Jun heard that it was TV Asahi, he immediately agreed to the negotiation.
TV Asahi is not just as friendly to China as Liang Shuyi knows. In fact, in the next forty years, together with TBS and NHK, it has always been friendly to China among the five major TV stations in Japan. backbone.
It’s just that after 2010, NHK changed its representative director and chairman, and then its attitude became somewhat neutral. However, Asahi TV and TBS TV have not changed much. For this reason, they have been punished many times by the Japanese government. Their reporters At some point in time, you will be treated very unfairly.
Although Yin Jun's relationship with Huari was very bad after he grew up, and Yin Jun hated those clowns jumping up and down very much, but Yin Jun never viewed things narrowly.
Among the Japanese, of course, there are also good people.
When the Japanese invaded China back then, hundreds of thousands of Japanese came to China one after another, devoted themselves to the country and the Communist Party, and tried their best to help those in need, and desperately wanted to Many people gave their lives to prevent the Japanese invaders from committing crimes.
After the war, more Japanese people reflected on themselves. Even before the rise of Huaguo, most of the Japanese polls still felt, "We committed crimes back then, and we should atone for Huaguo." The emergence of free donations and low-interest or even interest-free loans to China lasted for decades.
In the 1970s and 1980s, the relationship between China and Japan will enter a very good honeymoon period, especially in terms of economic assistance and cooperation. Japanese companies are also unambiguous. It is Japan.
ITOCHU's thousands of investment projects in China appeared during this period.
It's just that Huaguo is getting stronger and stronger, and Japan feels more and more threatened, so the force that hates Huaguo rises again, thus occupying the mainstream.
It is a good thing to scare the Japanese.
But Yin Jun always felt that if all the Japanese could not hate the Chinese people, divide them in the middle, make them unable to unite and increase their internal fighting, the threat of Japan would be greatly reduced. ——After the Japanese are twisted into one rope, what a powerful force will erupt. China, the United States, and even all Asian countries have deep and painful memories.
How to divide the Japanese?
It's very simple!
Win a group of people, unite a group of people, and defeat a group of people.
In Yin Jun's mind, TV Asahi could win over and unite.
As one of the five major TV stations in Japan, it also owns the Asahi Shimbun, one of the three major newspapers in Japan. Its influence is very strong. As long as it can subtly influence the Japanese, then these Japanese will not be able to hate China.
In addition, the Japanese are already well-off now, and they don't want to go to war at all, especially they don't want to fight with a superpower with the most powerful ultimate weapon. The most important thing is that it is still next to Japan! !
It is difficult to cultivate a persevering group in a wealthy life.
For example, in the super tsunami in 2011, how the Heisei men of the self-defense team behaved was really eye-opening, making people feel that they are not from the same country as the previous Showa people!
Even their self-defense teams are like this, let alone ordinary people.
As long as there are people who continue to promote friendship with China and instill the idea that "wars are bound to be defeated", those ambitious elements who want to incite hatred and antagonism will have no choice.
If Japan does not make trouble, China will not have to scatter energy to prevent it, so that more power can be used to develop the economy, make the national economy and the people's livelihood better, and the people's life more prosperous.
Wanting to do this, Yin Jun felt that he could start planning from now on.
Yin Jun's ultimate goal is to gradually cooperate with Japanese news corporations and financial groups to influence their public opinion and economy to a certain extent.
The first step, of course, is to start with TV Asahi, who came to me by myself!