Chapter 214 Rejoicing Victory (Seventh!)
The Japanese are still very commendable in terms of mobility.
The day after they reached an agreement, they sent copies of the first batch of 150 episodes of "Monk Yixiu" to Jiashi.
Xiangjiang people are not bad at execution.
Just one day later, the Cantonese version of the first five episodes of "Monk Yixiu" was completed.
Originally, Yin Jun proposed to produce and broadcast the Mandarin version in Xiangjiang, but Liang Shuyi and the others opposed it, thinking that Xiangjiang should use the Cantonese version, and Yin Jun had no choice.
Cantonese is used in Hong Kong now, but it could have been reversed if it was ten years ago.
But it doesn't matter, it won't be too late to slowly promote Mandarinization after Yin Jun gets Jiashi.
Phoenix Satellite TV broadcasts in Chinese, but Xiangjiang doesn't watch much. It doesn't mean that Yin Jun's TV station is also the same.
Compared with Phoenix Satellite TV, Yin Jun has too many advantages.
However, although there is no way to change the dubbing, Yin Jun still gave the name down, and called it "Smart Yixiu", instead of the strong Xiangjiang name in his previous life.
Because the whole matter was discussed by Yin Jun, Liang Shuyi and the others naturally wanted to give Yin Jun face, and naturally they would not compete with Yin Jun for a mere name.
After the production was completed, "Smart Yixiu" officially began to play.
It happened to be a Saturday night when it was broadcast. Many people turned on the TV and found that it was not the familiar "Millionaire", but turned into a cartoon, and there was a burst of scolding immediately.
The next morning, many people also called Jiashi and angrily reprimanded them for randomly changing the program.
But Jiashi continued to broadcast unmoved, and even began to put up advertisement posters at the gates of major schools, with pictures of Yixiu, Xiaoyezi and others exquisitely drawn on them, cute and cute, full of The full children's animation style is loved by primary and middle school students, especially those below high school.
TVB immediately seized this loophole, and complained to the Broadcasting Authority on the third day after the airing of "Smart Yixiu", saying that Jiashi arbitrarily changed the type of TV broadcast, and now it has violated the original agreement and blatantly aired it. Profitable cartoons, but also advertised for teenagers to watch, really delay their study and life.
But this time, because the shareholders of Jiashi had done a lot of work with the Broadcasting Authority in advance, the Broadcasting Authority and the Inspection Office also pretended to be stupid, just stating that they would investigate seriously, but never mentioned an immediate order Things they off the air.
Such a delay lasted for a week, around Christmas.
The children have holidays on Christmas and New Year's Day. They had to watch it sneakily at night a few days ago, but during the holidays, they naturally watch it next to the TV every day. It is fun and can learn some knowledge. "Smart Yixiu", they were quite unhappy when "Millionaire" was broadcast twice a week, and they wished that "Smart Yixiu" would be "Smart Yixiu" seven days a week.
In fact, the parents followed them and watched it for a while, thinking that this "Smart Yixiu" is very good-looking, full of childlike innocence, conveys good ideas, and can subtly teach children how to think.
The only downside is that the show airs too late.
They called Jiashi one after another, wanting to ask if it can be broadcast earlier, so that everyone will be happy.
The answer given by Kejiashi is that there is always no free time, which makes them very angry.
But before the parents got angry, the Broadcasting Authority over there could no longer withstand the pressure from TVB and Lidi, announcing that it would investigate Jiayi TV's illegal broadcast of cartoon programs for profit in the near future, and ordered the From now on, "Smart Yixiu" will be stopped immediately and replaced with the original "Millionaire".
This time the kids immediately went crazy.
Why?
Cartoons are not allowed to watch, what are you doing?
Children have always been the little ancestors of the family. Once they get into a fight, parents rarely can stop them, especially if there are grandparents, father-in-law and mother-in-law living together at home, there is simply no way to control them. If they are, then their parents dare to work hard.
What's more, this time, the cartoon that the children watched is a combination of education and entertainment, which is very good. Except for the fact that the broadcast time is too late, the parents will not object at all, and encourage the children Ikkyu's wisdom and bravery can be learned from this.
As a result, the parents' phone calls directly reached the Broadcasting Authority, the prosecutor's office, and even the Information Department, the Chief Secretary... In short, all the departments in Xiangjiang, who could be harassed, were harassed.
This is not ten or eight parents protesting, but thousands of parents protesting!
The largest broadcasting bureau, even the phone line was paralyzed for three consecutive days. Parents don't care which phone is for complaints and which phone is for office. There is no way to work normally.
The newspapers also began to discuss this matter.
Jiashi's old base is the giants of the newspaper, so the comments are not blatant, but they are still biased towards Jiashi.
Newspapers that support Jiashi insisted that "Smart Ikkyu" was recommended by the Japanese Children's Welfare Committee for children to watch, which is equivalent to the government encouraging children to watch, so this is equivalent to an educational program. Jiashi's ability to broadcast such a program is also an education for children, and it is definitely not a violation.
Newspapers against Jiashi, including TVB and Lidi’s TV programs, dismissed it, saying that what you said at the beginning, the education-related "Millionaire" was released at 10 o'clock, and now it is good, cartoons can also be regarded as education The program, you guys are really dark enough, you are purely pointing at a deer and pretending to be a horse!
It stands to reason that the side that opposes Jiashi is actually Zhan Lier's side.
After all, Japanese officials did not say that this is an educational film, but that this cartoon is beneficial to the growth of children, nothing more.
But everyone's ass decides their heads. Parents and students are already making noise. Seeing that the Japanese recommend it in this way, it must not be wrong. It is suitable for children to watch!
So these people made a mess. In the end, thousands of people went to the Governor's Mansion to petition during the New Year's Day, wanting MacLehose to help them.
The old man MacLehose is really a good person. He had a deep affection for Xiangjiang, and he liked to do good things for the people. He immediately got to know him when he saw this, and then he got anxious with a group of subordinates and discussed what to do. Coping with such a situation.
The final conclusion is naturally that everyone agrees that Jiashi will continue to broadcast programs such as "Smart Yixiu", but the time must be changed. It is best to put it at five or six in the afternoon, so that students can watch it when they go home after school. .
But when the Broadcasting Authority notified Jiashi in this way, Jiashi refused to implement it.
Is not this nonsensical?
Of course I know that it’s best to put the show at five or six in the afternoon, but the problem is that I put the show at 10:00 pm, isn’t it because I don’t have any other programs at this time, so I can only play this kind of children’s educational cartoons?
You took away my "Smart Yixiu", which can satisfy the audience, but what should I do?
If "Millionaire" continues to do this, it will have to be abolished sooner or later. Will I still continue to broadcast those boring educational programs?
Therefore, Jiashi's attitude is very strong. You can order us not to broadcast "Smart Yixiu", but you absolutely cannot order us to broadcast the program at any time.
Our programs at five or six o'clock also have advertisements from advertisers. If we change them arbitrarily, who will pay for our losses? Now Jiashi is still losing money, and it's not as rich and powerful as Wireless, so it doesn't matter.
Now the Broadcasting Authority is in a dilemma.
For film companies and TV stations, they are the sky on top, and no one dares to violate them.
But Jiashi is not wrong to say so. How to decide to broadcast the program, as long as it is not fouled, it is Jiashi's own business, and the Broadcasting Authority has no control over it.
Jiashi is unwilling to change, so let "Smart Yixiu" stop broadcasting? Or continue to broadcast at 10 o'clock?
That must not work!
The governor has already agreed with this program and thinks it is very educational, so he definitely cannot forcibly order it to stop.
And MacLehose has said that the 10 o'clock file is indeed too late, which is not conducive to children just watching, it is better to advance.
When the Broadcasting Authority confronts MacLehose, it is the little daughter-in-law. They have to do what MacLehose says. Otherwise, a group of leaders can directly dismiss them and lose their jobs.
After much deliberation, they could only call Jiashi people over again to discuss and ask how they can cooperate.
At this moment, Liang Shuyi finally met her.
She said that if JiaTV is required to broadcast "Smart One Break" at five or six o'clock, it is fine, but the Broadcasting Authority should compensate JiaTV by allowing JiaTV to arrange any program to be broadcast at 10 o'clock, and It is not limited to the previous educational programs only.
Only then did the Broadcasting Authority suddenly realize that Jiashi was so tough because of this.
Of course they disagreed at first, thinking that Jiashi was blackmailing them. At the beginning, you proposed to support the education cause, so the educational program was broadcast from 9 to 11 o’clock. Now, for the sake of money, they are doing everything possible to evade responsibility. , how can this work?
However, as Jiashi has been off the air for more than a week, "Smart Yixiu" has not been aired during the New Year's Day. Needless to say, the pressure on the Broadcasting Authority is also increasing.
In the end, there was no other way. The Broadcasting Authority had no choice but to report the problem to the Chief Secretary for handling.
The chief secretary was naturally smart, so he didn't say anything, and finally asked MacLehose to make a decision.
MacLehose was the one who promoted many major events in Xiangjiang, including the well-known ICAC, so naturally he would not hesitate about such a small matter.
Although he also knows Jiashi's careful thinking, but recalling Jiashi's restrictive conditions, it is indeed too restrictive for their development. A TV station with normal development should have a lot of good programs. Jiashi is now With this potential and momentum, it is time to give them some encouragement.
If only one TV station dominates a place, it will not benefit the whole society. If it is instigated by people with good intentions, it will be a disaster instead.
It is more suitable for the government to control TV stations for Jiashi to compete against the dominant wireless TVB.
Therefore, MacLehose personally issued a governor's order, announcing that Jiashi can broadcast TV programs that meet the requirements at 10 pm, not limited to educational programs.
As soon as the news came out, countless people in Jiashi couldn't help crying with joy.
After waiting for so many years, it is finally the day when I can get rid of the shackles of the rope! !