Chapter 191 Chaos (First Update! Please Subscribe! Please Ask for a Monthly Pass!)
Entering December, the atmosphere of the three major TV stations, not only did not relax as the New Year approached, but became even more tense.
"Millionaire" has been on the air for nearly two months. Although the ratings have remained between 32% and 38%, it has won a very good reputation, especially middle-class people. A program that allows you to learn knowledge and make yourself think.
If "Happy Tonight" hadn't covered all age groups and had a foundation of more than ten years, I'm afraid it would be 50-50.
The "Millionaire" advertising plugging campaign has also achieved perfect results.
In one hour of program time, there can be a total of 4 sets of first-level advertisements and 6 sets of second-level advertisements. When these were auctioned in mid-November, many high-profile brand-name products were photographed.
For example, Armani men's clothing, Chanel perfume, Mercedes-Benz, Cathay Pacific Airways, etc., which are quite high-end, all value the appeal of "Millionaire" to the middle class, and they do not hesitate to invest a lot of money in advertising.
After such an auction, the annual advertising expenses of "Millionaire" exceeded 30 million Hong Kong dollars.
Based on a program scheduled at 10 o'clock in the middle of the night, it is already a sky-high price.
Even "Happy Tonight" is only more than 70 million, and the broadcast time and advertising time of "Happy Tonight" are much more than "Millionaire".
Seeing the success of "Millionaire", Shao Yifu became more and more attached to "Happy Tonight", both the director and the performers were all tense.
In terms of TV dramas, the competition is even more intense.
Five days ago on Saturday, the 120-episode "Wulin Biography" finally came to an end.
Along with a group of Xiao Er, the boss of the Tongfu Inn, Yan Xiaoliu, Zhu Wushuang and others, they all got together, and when they said goodbye to everyone, I don’t know how many young people laughed and shed tears.
On this day, the ratings of "Wulin Biography" hit the highest ever - 88%. Although it failed to break the highest ratings of "Chu Liuxiang", it was definitely recorded in the history of Xiangjiang.
Reluctance is only relative to the audience.
For wireless, this is the best time to completely break Jiashi's strong position at 7 o'clock.
The "Legend of the Condor Heroes" they are broadcasting is almost at the end of the day, and the ratings are also good. On weekdays, it is 30-70 away from "Wulin Biography". This result is definitely not a shame.
Although it is over after only seven or eight episodes, any TV series, especially a popular TV series, the more it gets to the end, the higher the ratings will be.
"The Legend of the Condor Heroes" can hold on to "Wulin Biography" and achieved more than 35% of the ratings, which proves that it has strong vitality. The status of Jin Yong's works in the hearts of Xiangjiang people has once again been confirmed.
So when "The Legend of the Condor Heroes" was over, it happened to meet the finale of "The Legend of the Condor Heroes" again, and it was "The Legend of the Condor Heroes" that took the top spot in the ratings.
Unless Jiashi comes up with another "Bao Qingtian" or even "Chu Liuxiang", the ratings in such seven or eight days will definitely not compare with "The Legend of the Condor Heroes".
Li's had already withdrawn from the competition for the 7 o'clock file. If they hadn't entered early, they would have retreated from the 8 o'clock file, leaving only the 9 o'clock file. The TV series written by Yin Jun is broadcast to consolidate his dominance of the 9 o'clock file.
Jiashi is different. They not only want to maintain the dominance of the 8 o'clock file, but also compete for the 7 o'clock file. They want to hold these two time slots in their hands.
Moreover, Jiashi already has three TV series written by Yin Jun, and they are not afraid that they will run out if they use it.
Therefore, the successor to "Wulin Biography" is the urban police drama - "Falcon".
TVB is following "Falcon" closely, and they probably know what kind of TV series "Falcon" is, but they don't think much of such a TV series that is dedicated to telling police stories.
After all, just a few years ago, the reputation of the Xiangjiang police was still so bad. Now you tell stories about the police, who would like it?
What they didn't expect was that when the first episode of "Falcon" was broadcast, Zhang Guorong stood there with his handsome appearance in police uniform, and immediately attracted the attention of countless students and white-collar women. There are almost no spins.
Liu Dehua's performance of "The Falcon" was completely fascinated by the fans, and Zhang Guorong, who was even more handsome than him, performed it, which made the nympho scream.
Even some men, looking at his handsome appearance in police uniform, couldn't help but think about how they would attract women's attention by wearing such clothes if they became a policeman themselves.
Women are the most impulsive and gossip.
When they see a good TV series, they will call their friends directly and tell them to watch it quickly.
Zhang Guorong, the super handsome guy in "Falcon", is naturally worthy of their madness.
The next morning, the ratings of the 7 o'clock file came out, and the result was like this.
First place, TVB "Legend of the Condor Heroes", 58%.
Second place, Jiayi TV "Falcon", 38%.
The third place, Li's TV station "Old Movie Series", 4%.
TVB was already taken aback by the ratings, but what they didn't expect was that the ratings on the second day were even more jaw-dropping.
First place, TVB "Legend of the Condor Heroes", 50%.
Second place, Jiayi TV "Falcon", 47%.
The third place, Li's TV station "Old Movie Series", 3%.
Are you right?
Many people are doubting this list, why "The Legend of the Condor Heroes" has entered the finale of the high dynasty stage, and this "Falcon", a little-known film, almost caught up with "The Legend of the Condor Heroes" in two episodes. The Legend of the Condor Heroes, what does this mean?
But the interviews and reports of several TV stations and newspapers prove that the rise of "Falcon" is definitely not a coincidence.
"So handsome! So handsome! So handsome!!"
"I can't pull my eyes out when I look at it. Why is Zhang Guorong's every move so handsome?"
"Jiang Dawei's image is very good. I really want to see how he works as an undercover agent. Hurry up and watch it!"
"Hehe, what else do you have to say? The book written by my Jun Shao is invincible in the world and dominates the world..."
"This kind of urban police and gangster drama that is different from old-school TV dramas...Is that what Yin Jun called it? It's such a good name. It immediately raised its level, making it close to our lives and making us think about it." Learn more about it!"
"After watching two episodes, I admire Mr. Yin Jun's screenwriting skills, which are unconventional and fascinating. Producer Lin Lingdong also did a good job, paying attention to details. The few action scenes that appeared were very clean and neat, vaguely His demeanor in TVB for the past two years! Coupled with this hot ratings, it seems that Lin Lingdong did not regress before, but that Jiashi was useless to him!"
"..."
With the praise of ordinary audiences and people in the industry, the third episode of "Falcon" directly surpassed the ratings of "Legend of the Condor Heroes".
By the end of the fifth episode, the ratings of "Falcon" had reached 55%, while the ratings of "Legend of the Condor Heroes" were only 42%, again at an absolute disadvantage.
Considering that "The Falcon" has just entered the foreshadowing stage, and your "Legend of the Condor Heroes" is only three episodes away, so you are still caught up by others and snatched the first place in the ratings. Are you embarrassed?
No matter what others say, Wang Tianlin is embarrassed anyway.
But he wasn't discouraged either.
Being able to carry "Wulin Biography" has given him a lot of confidence. Although his TV series still have many shortcomings, it also allows him to see the dawn of his growth-that is, continue to make Kim Yong dramas.
Also in order to cooperate with the producer who is not much able to compete with Jiashi, Shao Yifu also put in a lot of effort.
On December 3rd, TVB announced that the production of Wang Tianlin's new film "Tian Long Ba Bu" will start soon, and the role of Xiao Feng, one of the protagonists, will be played by Wu Mengda, the recently very popular "Butterfly" Hu Tiehua!
As soon as this news came out, the entire Hong Kong TV industry was shaken.
Wu Mengda's current status in the TV industry cannot be compared with Zheng Shaoqiu, Wu Weiguo, Liu Songren, Wei Xiaofan, etc., but he is definitely a first-class star, similar to Zhou Runfa, Yu Zhan Zhaohui Tianci, Bai Zhantang Zhong Zhengtao, very hot.
Unexpectedly, with such a move by Wireless, they dug up one of the soul characters of "Chu Liuxiang".
Although the filming of "Chu Liuxiang" has been completed, it is said that Li's plan is to prepare the sequel of "Chu Liuxiang" after the Chinese New Year. Hu Tiehua has been poached, which is another huge blow to them!
Conversely, on TVB's side, "Dragon Babu" has Wu Mengda's joining, it's like adding wings to a tiger, which has increased a lot of attention and made Wang Tianlin more confident.
Li's was completely dumbfounded.
Although they have raised Wu Mengda's salary and terms of breach of contract three times, the measly 500,000 in liquidated damages cannot stop TVB's forced poaching at all.
They just took the liquidated damages to Li's, and then Wu Mengda signed a contract termination agreement, and then handed it over to the lawyer.
It's also because they didn't pay much attention to Wu Mengda when they first recruited him here. Generally, the conditions were not mentioned, and the liquidated damages were set so little that even though they raised it three times now, they still haven't reached a suitable value.
Moreover, the price that TVB gave Wu Mengda was too high, a package salary of 20,000 yuan, an episode salary of 500 yuan, plus a signing bonus of 80,000 yuan, these are not what Lidi can give today.
Now Li's wished she could split every penny into two, so how could she have so much money to keep people?
What's more, when Wu Mengda was discovered back then, it was only Yin Jun who had the kindness to know him, not their Li, Wu Mengda didn't need to give them face at all.
On Yin Jun's side, Wu Mengda has always been respectful.
When he first starred in "Chu Liuxiang", he got Yin Jun's phone number from Zhong Jinghui, and personally called Yin Jun to thank Yin Jun. He also bought some bird's nest and abalone, and sent them to Jiashi. Please Zhong Jinghui and the others Hand it over to Yin Jun.
Now that he was about to leave Li's, Wu Mengda told Yin Jun again, saying that Wireless gave him too much money, and he wanted to earn more money to support his family, so he left.
Such a reason is aboveboard, and Yin Jun will naturally not stop him.
However, Yin Jun knew that after this success, Wu Mengda would soon lose himself, become addicted to gambling, and then completely fall to the bottom.
Although Wu Mengda has gone to TVB now, at most, after the filming of "Dragon Ba Bu", Wu Mengda will be the same as his previous life, and the weaknesses in his character will be revealed.
But this is definitely a good thing for Wu Mengda.
Only after he has experienced such a sinking, will he fully wake up, and then struggle to climb out of hell again, and set foot on the pinnacle of life again.
There are quite a few well-known supporting roles, but super gold medal supporting roles like Wu Mengda have been counted in the Xiangjiang film circle, and there are only two or three at most.
Yin Jun is looking forward to his rise again, to follow him and work hard for Xiangjiang Films to occupy the entire Chinese-speaking circle and the entire Asia.