Chapter 1644 New Instant Noodles

No matter how beautiful a woman is, as long as she is yours, you will feel bored after looking at her for a long time.

No matter how delicious something is, you will get tired of it after eating it for a long time.

But this also depends on time periods.

When the economy is poor, white rice can be a delicacy in the world, and I feel that I will never get tired of eating it for 100 years.

Life started to get better, and I ate just like that. Most of the time it was just to fill my stomach.

Just like 30 years later, the children in the city will feel very impatient when facing the bread, steamed buns, fried dough sticks, etc. every morning. In this era, it is simply unimaginable.

In this day and age, even a pack of ordinary instant noodles without seasoning packs is a rare delicacy.

Not to mention the braised beef noodles prepared by Qilin Food Company, which even Yin Jun was satisfied with.

In the past two years, braised beef noodles have become popular all the way from Huajing to the whole country, and then directly from China to Asia, competing for the market with instant noodle giants from Japan and South Korea.

From the very beginning, the braised beef noodles won a great reputation, but Nissin, Nongshim and others were not vegetarians. They immediately actively adjusted their instant noodles and ingredients and caught up with them.

But people still have a lot of affection for this braised beef noodles, and they usually choose it.

Needless to say, Xiangjiang is Yin Jun's home base. 80% of the market share is occupied by braised beef noodles. Nissin instant noodles, which previously occupied almost the entire market, were completely defeated.

It's not that the people like the new and hate the old, this home field advantage is too obvious.

Moreover, Hutchison Whampoa's Parknshop supermarket and Kirin Group's 7-11 almost all reserve the best spots for Kirin brand braised beef noodles. How do you let the public choose?

Definitely buy the instant noodles produced by Jun Shao’s company!

Even in Japan, 5% of the market share is occupied by Kirin Braised Beef Noodles, so you can imagine how powerful it is.

Nowadays, the people in the country are far from having enough food and clothing. It is okay to have enough food, but it is not possible to have more oil and water.

Even braised beef noodles, they only eat them once in a while, only for children and young people. Adult parents only eat them once a week at most, and they have to eat a pack together as a couple.

That's why they don't get tired of it.

However, it is one thing to not get tired of eating it, but it is another thing to look forward to new flavors.

Kirin Food Company has received many letters from consumers - that is, by sending letters. In this era, people's feedback is not submitted online or complained over the phone, but by letters.

Today's consumers are very enthusiastic, and they don't have much to do anyway. Therefore, Kirin Food Company receives several linen bags from consumers every day.

There are many praises and many opinions.

Naturally, the most popular ones are asking when a new flavor of instant noodles will be developed.

In response, Kirin Food Company did not respond in the past two years.

Just after this year's Spring Festival, two new instant noodles ads suddenly appeared on China TV before and after the TV series.

The first one is called Mushroom Stewed Chicken Noodles.

The second one is called spicy cabbage ramen.

The ads are as well produced as ever.

After years of studying the domestic advertising market, Huang Laoxie is not only able to create good story effects, but also the atmosphere and habits are in line with the current situation in the mainland.

The same is true this time. With the theme of family reunion and young lovers celebrating the holidays, he launched 4 different advertisements in one go, which made people watch them with gusto.

The people who advertise are also very good, either He Qin, Tang Zhenzong, Liu Xiaoqing or Zhang Guoli... Anyway, all the domestic celebrities who have become popular in the past two years have been invited to the stage to cheer for a while.

Originally, the only hobby of people in this era at night was to watch news, TV series, and good-looking advertisements.

Nowadays, Kirin instant noodles, which are sought after by thousands of people, are about to launch two new instant noodles. The celebrities on TV are eating so deliciously that they can't help it immediately.

So I went out to supply and marketing cooperatives and asked more and more canteens if they had the two kinds of mushroom stewed chicken noodles and spicy cabbage ramen on TV.

Everyone's response was the same.

"It's just an advertisement now, it's not in stock yet."

Waiting and waiting, the ads have been aired for almost two months, but still nothing.

Angry, everyone began to write letters angrily accusing Kirin Food Company of being dishonest and unreliable, and that it has not yet produced a new type of instant noodles.

Finally, their rebuke was not in vain. General Manager Niu Ping Beiniu, who uses hunger marketing, announced that two new flavors of instant noodles will be officially launched nationwide on April 1.

It's better now.

Kirin Food Company, which had no competitors and had a strong reputation, encountered crazy buying as soon as it launched.

This rush buying is not coming from ordinary people, but from dealers in various places.

Department stores and supply and marketing cooperatives are the main players.

They have a huge appetite and want 1 billion packs of two new instant noodles every year.

Of course Niu San'er couldn't agree to them.

Prior to this, the production line of Kirin Food Factory produced 2.1 billion packages of braised beef noodles annually, of which 600 million packages were sold overseas.

But since the second half of last year, sales have entered a period of weakness.

Overseas have not yet responded, but in the mainland, sales are not as fast as before.

So with Yin Jun's approval, they launched two new instant noodles in succession, hoping to make a breakthrough.

But this kind of breakthrough is definitely not just adding another 1 billion or 2 billion packages to the previous 2.1 billion packages.

That's an idiotic move without any strategy.

If you add so much at once, even if it is a new product, people will only eat it for two or three months at most, and then their enthusiasm will diminish due to various factors such as consumption levels.

You have twice as much instant noodles as you do now. How do you sell them?

It cannot be sold, and it is impossible to reduce the price.

Then you can only take it back and destroy it.

This is another huge cost and a very shameful act.

Therefore, after everyone’s discussion, it was decided to increase the total output of instant noodles to 2.5 billion packs in the new year, 400 million packs more than before.

However, the increased production of 400 million packs is not for domestic production, but is all increased overseas, increasing overseas sales of 600 million packs a year to 1 billion packs.

The overseas market only started to expand last year, and now it has added 400 million packages, so sales should be no problem.

The quantity of three types of overseas instant noodles is 400 million packages of braised beef noodles, 300 million packages of mushroom stewed chicken noodles, and 300 million packages of spicy cabbage ramen.

This ratio is very scientific and can sell instant noodles to the greatest extent and win everyone's love.

Therefore, there are still only 1.5 billion packages of instant noodles left in the country.

The sales ratio is 800 million packages of braised beef noodles, 350 million packages of mushroom stewed chicken noodles, and 350 million packages of spicy cabbage ramen.

Because compared to foreign countries, the tastes of mainland people have not changed so fast, and they are more nostalgic.

1.5 billion packs of braised beef noodles may be a bit surplus after being sold for two years, but 800 million packs a year may not be enough, but not a surplus.

The two new mushroom-braised chicken noodles and spicy cabbage ramen are just a trial run this year. If the sales of these two instant noodles are good, they can be added to the production in the second half of the year. ——Anyway, there is a lot of rich wheat purchased in the warehouse.

If sales are average, then adjusting the production ratio next year and adding a new flavor can dilute the impact on sales.

But to be honest, after so many rounds of experiments and tastings, and in this day and age, it would be unreasonable for people to think that these two instant noodles are not delicious.

Therefore, it does not matter if the department stores and supply and marketing cooperative systems want a share of 1 billion packages at a time. If Kirin Food Company only has 500 million packages left, it will be a problem.

Yin Jun taught Niu Saner.

Dealers are very important partners, but they must not be allowed to choke the manufacturer's neck.

A successful business is not only about producing good products, but also having its own business channels is also crucial.

Niu San'er is smooth in dealing with things, but he is not very smart, but he remembers Yin Jun and Wei Xiaofan's instructions very seriously.

Therefore, among the sales volume so far, Niu Saner generally only gives half of its output to department stores and supply and marketing cooperative systems, and the rest is wholesaled to dealers in various regions.

There were not many private enterprises in this era, but grocery stores and canteens had sprung up like mushrooms after a rain.

The things they sell are similar to those of supply and marketing cooperatives. The prices are a little cheaper, but the quality is a little worse.

Kirin brand instant noodles do not have a second manufacturer, so they will naturally be the same.

In addition, the state has adopted a policy of turning a blind eye to provincial and municipal dealers who sell Kirin brand braised beef noodles. Therefore, under normal circumstances, as long as it is shipped from the factory to various provinces and cities, These dealers don't have to worry about being identified as speculators when they get the goods.

Even though he could sell it himself, Niu Saner still resisted the pressure and only gave them a share of 750 million packages a year.

But it didn't completely reject their request. Niu San'er told them that they could freely match which breed they wanted.

Even when they are half sold, they can make temporary changes to ensure they sell the best.

With this commitment, the department store system and the supply and marketing cooperative system reluctantly agreed.

They didn't dare to fall out with Qilin Food Company.

The story of Xinghua Bookstore's falling out with Qilin Records over the tape issue is still fresh in my mind.

Wasn't the last general manager randomly found a reason to take up a casual position in Beijing?

The influence and background of the Kirin Group are very tough. There is no one tougher than them.

As long as everyone can get by, then so be it.

In this era, competitors are constantly appearing, but it’s never the same again!