Chapter 1638 The Power of Theaters

When Yin Jun returned to Xiangjiang, he was greeted by hot weather.

In most provinces in China, when the weather is still in February and August, it seems like summer here.

A few days ago, Yin Jun had to wear a coat in California. When he comes back, he can just wear a T-shirt and casual pants.

However, the hot weather has its own advantages. People seem to be very energetic, unlike when the weather is cold, they will be lazy.

The economic situation in Xiangjiang has improved somewhat as the Kirin Group continues to purchase land, real estate, and houses, as well as the Kirin Commercial Plaza plan and the Lantau Island Development Plan, as well as the aggressive house buying by Kirin Group employees.

Especially major developers have quietly started construction, which cannot be hidden from ordinary people.

Newspapers, magazines and TV news in Hong Kong are also discussing this issue.

Many paid experts have begun to boast that real estate will start to heat up, and everyone should consider buying a house.

But there are still only a few people who take action, and many more people don't move.

There is no other reason. They have all been scared in the past two years.

Time and again, people say that the property market in Xiangjiang is at its lowest point and they can buy it, but once they buy it, they fall into the abyss.

So even though they had sworn long ago that as long as Mr. Jun said they could buy it, they would definitely comply, but they still dare not move now.

The reason is also very simple.

They were afraid that there would be problems in the negotiations between China and Britain.

With his relationship with the mainland and his huge assets and influence in the United States, Mr. Jun will not be harmed no matter what. But they are ordinary people, how can they dare to believe these unwarranted guarantees?

This is the bad nature of human beings and the tragedy of ordinary people.

Yin Jun had no choice.

He can only tell everyone in every interview that the bottom has been reached and he can buy a house. Like the employees of Qilin Group, he will never be wrong.

Even this time, when he was blocked by reporters from "Kilin Daily" and "Pear News" when he came out of the airport before getting on the bus, he made the same declaration.

As for whether it's useful or not, Yin Jun can't control it.

The opportunity for wealth is right in front of them, and whether they can get it or not is their destiny.

Back in Xiangjiang, Yin Jun didn't rest for two days, and the report from Kirin Asia Cinemas was placed in front of him.

Kirin Culture has started preparations for the Asian cinema chain three years ago.

In 1982, Kirin Culture transferred Shaw Brothers Cinemas, but these were lease contracts and did not have their own.

Of course, basically each of the three major cinema chains in Hong Kong does not have its own cinema.

Jiahe only owns three families, and the same goes for Princess Jin.

This time Yin Jun wanted to customize the Qilin Commercial Plaza. There was a cinema and entertainment facilities on the first floor, which he ran.

But now the Xiangjiang movie has been released worldwide by Yin Jun.

In Europe and the United States, two companies, United Artists Film Company and Disney, help distribute or directly buy out the film. In Asia, it belongs to the basic base of Xiangjiang Film and must have its own theater chain.

Therefore, starting in 1982, Kirin Culture began to purchase store floors, purchase existing cinemas, or simply build its own cinemas in various Asian countries.

After two years of unremitting efforts, the first round of Kirin Asia Cinemas has finally come to an end.

Kirin Culture has built and purchased a total of 120 cinemas in more than a dozen Asian countries, including Japan, South Korea, Singapore, Thailand, and Malaysia.

Then they were converted into small halls with about 130-150 people. Each cinema has three or four small halls depending on the area.

Calculating this, Kirin Asia Cinemas directly operates 400 screens.

Due to cost factors, there is currently no IMAX screen.

At this stage, only Europe and the United States have sufficient financial resources to install and use IMAX screens.

In addition to directly operating theaters, Kirin Cinemas has also found 15 cooperative theaters.

Including the theater chain of Tokuma Yasukai, the total number of screens provided is about 800.

However, these theater chains do not follow the Kirin Cinema Line anytime and anywhere, and there is no lease agreement like Xiangjiang.

The two parties have agreed that only blockbusters that both parties agree on will be screened together. Otherwise, they have the right to choose how many screens to use to screen Kirin Films movies.

This is already a very favorable plan, so the Kirin Asia Cinema Line was formed from this.

With a total of 1,200 screens, which other theater chain in Asia can have it?

This is not only a victory in the number of screens, but also the integration of the Asian film market through these screens.

Even if it's not a seamless alliance, it's just a relatively loose alliance, which is better than the previous separate ones.

Theater chains and movie companies are not the same.

The purpose of theater chains is to make money, so they will cooperate with whichever film company can make money.

In the history of previous lives, why was Jiahe the golden brand in Asia? Why did Cheng Long become a household name throughout Asia?

The reason is not because Cheng Long has been cheating on every movie since 1982. He is invincible at the box office and absolutely dominates! ?

Under such circumstances, do you think those theater operators from other places will release Cheng Long’s movies?

Definitely want it!

How else to make money?

So Cheng Long appears in front of Asian audiences every year, and the quality of the movies is so good, do you think he will become popular?

Now Qilin Film just wants to better promote Hong Kong stars, so that more and better Hong Kong movies and Hong Kong stars can occupy the wallets of their fans.

Just like Hollywood movies will do in the future.

For this reason, Yu Zheng has already told all the film company bosses in Hong Kong.

"As long as the quality of your movie is good enough, then bring it and let us, Qilin Cinema, help you release it, whether it will be released in Asia, Europe or the United States."

"But if the quality of the movie is not good, don't worry about it. No matter how much distribution fee you pay, we only need to make well-made movies."

Yu Zheng is in charge of the largest film company in Hong Kong, and behind him is Yin Jun. Of course, he speaks loud and clear.

Companies such as Golden Harvest, New Art City and Yongsheng that are serious about making movies are naturally very happy.

In the past two years, their overseas distribution has basically been taken over by Kirin Culture.

But because Yin Jun is fair in dealing with things, every time they make a high-quality movie, they can get more profits from other places than their own operation.

When the scale of Kirin Cinema was not that big, and the economy in Hong Kong was so bad in 1983, they were able to make profits ranging from 2.3 billion to 7.8 billion by relying on shares from other places, which really made them happy.

Now Qilin Culture's theater chain is even larger, with 1,200 screens available, which is really good news.

With such a large scale of joint screenings, it is easy for an excellent movie to have a box office of more than 200 million to 300 million in Asia.

In this way, the local box office in Hong Kong does not need to reach the cost line, and it is serious to rely entirely on the box office in other places to make money.

The problem also arises from this.

How can we make money from box office in other places?

You must be careful to make a good movie, spend a lot of money to write the story, produce special effects, and hire good actors... Only then will movie fans across Asia buy it.

As long as the movie is good-looking, even if the production cost is 30 million or 50 million, it can easily make money back.

By then, it will be better if the box office in Xiangjiang can reach 50 to 60 million. Even if the box office is only 20 million or 30 million, there is no need to worry about it at all.

But how can it be considered a good movie?

The first one will not be tested by movie fans across Asia. Instead, the screenwriters and production staff of Qilin Culture will watch it in three rounds. If the average score in the three rounds exceeds 80 points, it will be highly recommended and strive for 1,200 photos. Screen screening.

If only two groups reach 80 points, they will strive for 1,000 screen screenings.

If there is only one group with 80 points, then the number of screen screenings will be reduced to 800.

Not even a single 80 points...

Haha, then you should show it in Xiangjiang, or you can contact theaters in other places yourself, or even buy it out.

The reason why the scorers are employees of Qilin Culture is because they have been writing scripts and producing movies under the influence of Yin Jun. They also watch a large number of European, American, Japanese and Korean movies every year, and even mainland movies. They have very high professionalism. Quality.

One or two such people may not mean anything.

But divided into three groups, with about 100 people, it basically represents the aesthetics of the audience.

Zou Wenhuai and Lei Juekun have all come to see the scoring process of these raters. They are very careful, with dozens of items, large and small, taking into consideration all aspects of the movie.

Although it may not be completely correct, judging from their evaluation standards in the past two years, they have basically made no mistakes.

And people definitely don’t just watch blockbusters produced with huge sums of money. Many interesting films will also be reviewed and released in Asia, Europe and the United States after passing the review.

For example, last year there was a small-production movie in Jiahe. It was made by a few people from the Hong Family Group and cost just over 3 million.

As a result, the two groups were rated over 80 points by Qilin Culture. The European and American buyouts alone cost 2 million US dollars. When they were released, the box office in Asia exceeded 120 million, which was a solid meal for them. Full.

The same examples have appeared in several other small companies, so this also reassures many people.

Because not every company is qualified to spend 20 million or 30 million to produce blockbusters.

Now it's good. As long as you work hard, you can get the favor of Qilin Culture, help distribute it globally, and earn a lot of box office revenue.

That's enough.

Qilin Culture is even more satisfying.

Through such a theater chain, they have twisted all the movies in Hong Kong into a rope, avoiding the proliferation of bad movies to the greatest extent.

It can also guarantee to the greatest extent that Xiangjiang Films will be above the standard of films released throughout Asia.

Over time, Xiangjiang Movie will become a golden brand in people's hearts just as Yin Jun imagined!