Chapter 1649 Walkman Strategy

In April last year, Kirin Group purchased a large number of Walkman-related patents from Sony, Aihua and Philips.

Since then, Kirin Electronics has begun active R&D and testing.

The process of the Walkman is actually not very complicated. It just replaces the recording circuit and speakers in the smallest radio recorder with a stereo circuit and headphones.

Then, downsizing a few sizes is totally fine.

Even the tape sizes of both are the same.

The most important thing is actually how to reduce the size of other parts while still maintaining the original effect.

Kirin Electronics Company deliberately conducted research and development in the mainland and hired many related electronics experts from the mainland to work with the company's experts to tackle this problem.

With more people, more power, and more smart people, problems will be solved one by one.

As early as September last year, dozens of prototypes assembled were completely successful, running well, and the headphones sounded very good.

Another reason for conducting research and development in the mainland is the production of components.

Having hired electronics experts from the Mainland to participate in research and development, they will naturally know which electronics factory has good technology and can produce the required parts.

Not to mention that the current state-owned factory system in China has not collapsed. Even in the future, those private factories will still not dare to be sneaky when facing orders from Hong Kong, Macao, Taiwan and foreign countries, and they will still be able to make more products than they can supply to mainland consumers. Good product to come.

Kirin Group offered the same amount of money, but it was hard to talk to.

During the trial production period before the instant noodle factory opened, they received wheat flour that did not meet the standards, and then reported it directly to the top without hesitation.

It's better now.

37 people within the system have been demoted or directly sent to prison.

Everyone was so frightened that they were dumbfounded. They thought, is there such a stupid person?

But then I think about it, this is a company from Xiangjiang, and I have direct access to Tianting. What do they care about the people below you?

So from then on, no one dared to do anything when cooperating with Qilin Group.

This is true for the electronics factory and the cassette player factory in Lin'an.

If this Walkman is ready, it will be easy to order 20 to 30 million parts a year.

Many state-owned factories that received cooperation intentions for "trial samples" also received advice and suggestions from experts they were familiar with, so they worked hard to create products with their own best craftsmanship and handed them over to Qilin. Recorder factory.

After some selection and experimentation, Kirin Radio Recorder Factory decided to cooperate with hundreds of cooperative factories and let them start production in December.

The initial batch of orders is for 12 million parts, and the delivery deadline is 6 months.

Such a surprise made these already exhausted electronics factories overjoyed. They quickly purchased materials and started production. During the Chinese New Year, they only had a few days off before restarting work.

The workers did not complain. They could get more overtime wages and get more New Year's goods. In this era of soaring prices, it was really good.

In addition, most factories have said that if this order goes well and is received every year in the future, the factory will definitely build houses and distribute them to everyone according to the size of their contribution.

Factories raising funds to build houses first began to sprout in Shanghai two years ago, and now it has become a trend across the country.

The only difference is that rich factories can repair more, while factories without money can only repair less, or not repair at all.

For people who have lived and worked in state-owned factories all their lives, who doesn’t want to live in a new house? Who wants to share a stove and a toilet with others?

So I was immediately motivated. When the quality of the parts sent to the Kirin cassette player factory was inspected, all of them passed the quality inspection, which was highly praised by the quality control department of the Kirin cassette player factory.

On one side is the continuous arrival of production parts into the warehouse, and on the other side is the customization and assembly of the production line.

Then there is the construction of the Walkman factory workshop and the recruitment of workers, which also requires 20,000 people. ——This makes the big guys in Jiangnan smile from ear to ear.

These tasks were the main reason why Huo Jianning stayed in Lin'an for more than half a year.

He's basically dealing with these things.

It wasn't until everything at the Walkman factory was taken care of and all the finished products were produced and tested and passed the test that they could be put on the market, then Huo Jianning returned to Xiangjiang with peace of mind.

Before Huo Jianning returned to Hong Kong, the Walkman's advertising strategy had already begun.

The Walkman advertisement in mainland China was launched into the market at almost the same time as the advertisements for the two instant noodles.

It's even simpler overseas and around the world.

Directly on Kylin TV, TV stations in other countries, newspapers and magazines, there are intensive advertisements for the Walkman.

Throughout March, almost everyone was bombarded with the sound of "Kirin Walkman".

In fact, the first Walkman, the Walkman, was developed by the Japanese company Sony as early as 1979 and began to be sold.

In the past five years, Sony's Walkman sales have exceeded 100 million units, which is terrifying!

Following Sony's introduction of the Walkman to the market, there were also Japanese manufacturers such as Toshiba, Panasonic and Aiwa.

Patent authorization and cooperation between their Japanese manufacturers are relatively easy, unlike Yin Jun's Kirin Electronics Company, which has to spend a lot of money to obtain patents.

This is also thanks to Philips selling the patent to Yin Jun first. After seeing that the core part of Kirin Electronics was solved, Aihua immediately sold the patent, and then Sony reluctantly sold the patent.

The remaining companies also sold a lot of Walkmans, totaling more than 50 million units.

In addition to their own people, most of their sales are to developed countries such as Europe and the United States.

Foreigners like these things very much.

Although the price is a bit expensive, averaging about 150 US dollars, and there is additional money to buy music tapes, this cannot stop young people's love for music.

The surge in tape sales in recent years is also related to the continued promotion of the Walkman.

Kirin Walkman is not among the first batch, but it also has many advantages of its own.

Yin Jun clearly knows where his advantage lies.

Not on the inside, but on the outside.

Before Apple, Sony was known as a company that sold casings.

On the one hand, it is ironic that they only do appearance, but in fact the inner quality is not very good.

But on the other hand, I also envy others that Sony's appearance is indeed beautiful.

Yin Juncai will not use his inner qualities to compete with others. What he will use is his own strengths.

In fact, there are not many internal updates to the Walkman, but in terms of appearance, the Walkman has much room for improvement.

Yin Jun had seen the appearance and design of many types of Walkmans, and after combining them, he came up with a total of 3 designs for the Walkmans.

What comes out now is the first one.

The metal shell in three classic colors of silver, red and black sparkles under the light.

Not only is the casing made of metal, but the buttons above it are also metal casings.

In the later words, the whole look is cool!

Very cool!

Who are the people who like Walkmans?

They are all young people who like trends!

The reason why they buy a Walkman is because it is small, easy to carry, and can be installed.

Otherwise, wouldn't it be possible to hold a medium-sized portable radio?

Therefore, after the release of such a cool Kirin Walkman, regardless of its internal quality, at least its appearance attracted many people.

Then the price of Kirin Walkman is also very interesting.

The global price is US$99.

It's stuck under 100 US dollars, only 99 US dollars. This price is one-third less than that of Japanese manufacturers!

When this price came out in March, everyone was dumbfounded.

If it weren't for the fact that the Kirin Walkman is a product of the Kirin Group, and the Kirin Group is a well-known large-scale group in the world. The movies, TV series, comic books, and various derivatives produced are all famous for their high quality. Everyone feels that this is a product that only cares about price and not quality.

Consumers are very happy, thinking that a brand as big as Kirin Group cannot produce bad products, right?

Shouldn't this be punished to death?

Sony and other companies were furious.

This Qilin company started a price war just after it came on the scene. It's really abominable!

At a price of $99, how much more can they earn?

But Japanese companies have never had a price war strategy, so they can only wait and see what advantages and disadvantages the Kirin Group's Walkman has, and then think of ways to deal with it.

These Japanese manufacturers don't know that the price of 99 US dollars is already a good price at the Kirin Walkman factory.

Based on previous sample production and trial production calculations, the price of each Walkman, after all costs are calculated, is only about 120 RMB.

If it is the black market price, it is only 24 US dollars.

no way.

China's raw materials and labor are too cheap. Coupled with the preferential policy of full tax for three years and tax-free for two and a half years, the cost is too competitive.

No wonder all companies in the future will come to China to produce products. This is the reason!

What you save is a huge profit!

If the current exchange rate of the U.S. dollar hadn't been normal, Yin Jun could have directly set the price at 66 U.S. dollars, directly killing all the competitors.

If you just do this, you will offend too many people. Even the giants outside the industry will not understand it.

After all, this is not an era when the Internet will be developed in the future and online prices will not be based on the number of routes at all.

If Yin Jun starts a price war with such a low price, it will be easy for them to seize Yin Jun's identity and make some moves. This will make Yin Jun passive, and various future investment plans may suffer setbacks. .

Therefore, Yin Jun’s price of 99 US dollars was set after considering many aspects. Geely did not do it just because of the numbers.

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