Chapter 1650 Sold Very Well

Of course, the price is $99, and the actual wholesale price is of course much cheaper.

Usually the standard international wholesale price for electronic products is usually 20% off, which is an FOB price of US$72.

Even at this price, calculated based on the loss-making interest rate, the pre-tax profit of the Kirin Walkman factory is about 40%.

In the past few years, the preferential tax rate was zero, so this 40% is pure profit.

It is said to be a globally unified price, but it is actually different.

At least in mainland China, this price cannot be directly sold in U.S. dollars—the country doesn’t have much U.S. dollars, so how can private individuals have it?

Therefore, the price in US dollars must be converted.

Today in 1984, the exchange rate of RMB against the US dollar is 2.32:1, but the black market price has soared to 5:1, at least half the price difference.

Your company is located in mainland China, and if the goods it produces are sold abroad, it must follow the rules of the mainland.

But if you buy it domestically, it is naturally not so strict.

The exchange rate had to bear the loss, but at the exchange rate of 2.32, it was really too much.

So Kirin Group set a price of 500 yuan.

retail price.

After conversion, it is almost the same as abroad.

The wholesale price is still only 30% off, but the profit is as high as 66%.

This is definitely not because Kirin Group is evil-hearted in selling to mainland compatriots. In fact, the price difference that it suffers from is all due to the exchange rate difference.

Kirin Group has exported instant noodles to foreign countries before.

The U.S. dollars from the instant noodles sold were not returned to the Xiangjiang head office for settlement, but to the Kirin Food Company in the mainland.

Therefore, the U.S. dollars earned at that time were sold to the country at an exchange rate of 2.32 at a great loss, and the company only received RMB back.

This is also Yin Jun's promise not to cheat.

Xiao Laoyun and the others greatly praised this. They felt that Yin Jun was truly patriotic and would do what he said he would do.

This time, the maximum output of the Walkman in a year is 100 million units!

If it sells more than 50 million units or more abroad, how much dollars do you think it will earn back?

One year is five to six billion U.S. dollars. How about two or three years?

Oh my gosh!

Is there any other business that can make more dollars than this?

For this matter, after the production details in March were reported, Vice President Huang of the government office personally called Yin Jun to ask if the old rules should be followed this time.

Yin Jun nodded clearly.

Mainland bosses were overjoyed to see this, and it is said that they are already carefully considering whether to open Qilin Commercial Plaza to several cities again.

I'm really sorry that such a die-hard patriotic businessman doesn't give him more benefits!

Everyone only cares about products sold abroad and has no opinion on Yin Jun’s selling price in the mainland.

In fact, there is a very strange pattern in developed countries around the world.

All good things and products with high added value will be sold at cheap prices in developed countries. But when they come to developing countries, the price will inevitably increase several times.

For example, for high-end cars, until 2020, the price of imported cars was two or three times higher than in other countries.

This is not only true in China, but also in Brazil, India, and other developing Chinese countries.

This pattern is also reflected in many industries, including the consumer electronics industry.

As mentioned two years ago, a cassette recorder worth a few hundred yuan sold abroad would cost thousands of yuan in mainland China.

The same goes for the Walkmans from Sony, Panasonic, Toshiba and other companies, none of which cost less than 1,000 yuan.

But there are still many people buying it. People who have made money in the past two years love their children a lot, so they can sell tens of thousands of units a year.

If you consider that the current average salary level in the mainland does not exceed 60 yuan, then more than 1,000 Walkmans can sell tens of thousands of units, which is really jaw-dropping data.

Now Yinjun's price is RMB 500. On the one hand, it cannot deviate too seriously from foreign countries, and on the other hand, it does not want to suppress the downstream Kirin radio recorders.

Kirin radio cassette players have been selling very well in recent years, and sales have successfully reached rural areas.

People's living standards have improved, and their annual income has increased. However, its price has not changed. It has always been between 228 and 299, which is very kind.

And the quality is still as good as ever, and I have been using it for an average of two to three years without any problems.

With such a good and steady business, Kirin Electronics is naturally not willing to destroy itself.

Besides, young people don't need many Walkmans now, so there's no need to destroy these cassette players for a business that only sells one or two million units a year.

In the first three years of the Walkman market, the focus was entirely on overseas markets.

Mainland China should be the potential users who have been raising it for a few years first.

Under the guidance of this kind of thinking, Kirin Electronics Company actively contacts some overseas dealers.

Because the price is low, the appearance is very cool, the brand is pretty good, and the advertising is strong, there are really many foreign businessmen who come to Lin'an, China, to inquire.

But they are generally very conservative.

The largest order is from a dealer in the United States, who has only ordered 1 million units.

In other places, the number ranges from 30 to 400,000 units, and ranges from tens of thousands of units. We have ordered a total of about 5 million units.

Kirin Electronics is not in a hurry at all.

Our own Walkman is excellent both in appearance and performance, but because it is a new product and a new brand, everyone is placing tentative orders.

When they see that consumers like it and buy it in large quantities, they will definitely order large quantities again.

Therefore, following the first order of 12 million parts, the second batch of orders was placed as early as March when the advertisement was released.

This time it was a 20 million parts order, and the deadline was shortened from half a year to four months. Fortunately, the parts factories worked in three shifts and worked at full capacity to rush the work.

At the beginning of April, various merchants who received the Walkman gradually began selling them.

The first one to be sold was Xiangjiang.

Currently, there are no specialized electronic goods stores in Xiangjiang. Walkmans and cassette players are sold in department stores.

The dealer in Xiangjiang is naturally Kirin Electronics itself.

Relying on the strong strength of the Kirin Group in Hong Kong, Kirin Electronics has packed its products wherever Walkmans can be sold, placing them alongside big brands such as Sony and Panasonic.

Unexpectedly, 50,000 Kirin Walkman units were sold out within a few days.

This surprised them. When they investigated in the past, they found that most of the purchasers were employees of the Kirin Group.

When I came back and asked, I found out that although the Kirin Group did not call on everyone to support its business, everyone who had children or young people at home who needed it went to buy it.

We are not heartless people.

Junshao has given them such a good job and such good living conditions. Now that they have a new product, they should support it.

It's not just this Walkman.

In fact, whatever they need on weekdays, if it is produced by Qilin Group, they will definitely buy it.

For example, many young employees under the age of 30 will buy a copy of "Qilin Weekly". They will also buy it when they encounter a single book they like.

And the older ones don't watch it themselves, but they will buy it for their children. They will buy the ones that children like, such as "Saint Seiya", "The Hilarious Life of the Rainforest", "Chibi Maruko-chan" and so on. Go home.

Even movies produced by Kirin Films, no matter whether they are good-looking or not, and whether they are blockbusters or not, most of the employees of Kirin Group will take their wives (girlfriends) and husbands (boyfriends) to watch them together.

Many people haven’t watched it more than once.

Otherwise, you would think that Qilin Movies’ movies would always make 30 to 40 million yuan at the box office. Where do they come from?

This information was compiled to Yin Jun, and the young man laughed unconsciously.

I have done so much, and finally everyone sees it and takes it into their hearts!

This feeling of being silently rewarded is really good!

…

Except for Xiangjiang, the Kirin brand Walkman is selling very well in markets all over the world.

Young people already like fashion. After a lot of advertising, it seems that the Kirin Walkman is the most fashionable product. If you don't buy it, you will be behind the fashion.

First, some people who like to try new products tried it after buying it. Hey, it feels pretty good. Compared with Sony and Panasonic, I don’t feel there is any difference at all.

The most important thing is that the appearance is so cool. Compared with the Kirin Walkman, the Walkman made by Japanese manufacturers is just like the one used by the elderly. It is extremely old-fashioned.

When these people pinned their Kirin Walkmans to their waists, those young people who usually wore Sonys and Panasonics felt a little ashamed and couldn't help but cover up their Walkmans.

Then they immediately turned around and bought Qilin brand Walkmans.

Under the leadership of this trend, Kirin Walkman quickly became popular among young people.

Young people have a kind of blind obedience. They will definitely like whatever everyone likes.

Even if you don't like it, you won't say it out loud, lest you say you don't fit in with others.

Most people like to be gregarious.

Under such circumstances, five million units of Kirin Walkman were sold out in less than half a month.

When everyone called Qilin Electronics Company in Lin'an, they found that they could no longer get as much as they wanted.

All have to be limited.

no way.

There are only 7 million units left in the first batch, and only 3 million units in the second batch.

With an inventory of only 10 million units, it is really impossible to cope with orders of at least 20 million units.

And right now, not one of them has been sold in China yet, so we have to leave some for mainland consumers.

That's how weird things are.

At first, everyone tried to get the goods, but many didn’t want them.

When their sales were good and the factory ran out of goods, they became more and more anxious. Not only did they take all the goods they could, they also took a deposit and sent them the next batch of goods when they arrived.

But it makes sense.

After all, it is the sales volume of the product that determines its order quantity!