Chapter 1676 No Rush
"Well, put it all down and come home with me for a meal tonight. My grandpa really misses you and wants to play a few more games of chess with you." Le Yiling said with a faint smile.
"Okay." Yin Jun nodded.
"I asked you to come here today because of the Kirin Computer issue." Le Yiling said, "The sales in the United States are so hot now. When will Xiangjiang take over? They can't wait any longer."
On May 1st, Kirin Computer officially went on sale in the United States.
Due to the subsidized six-term credit card fee-free campaign, coupled with the aggressive advertising, Kirin Computer’s previous reputation and other favorable factors, the number of reservations increased by leaps and bounds in the second half of April.
As of April 30, the number of fully pre-ordered computers has exceeded 120,000, which is much better than expected.
As early as March, Kirin Computer's Los Angeles factory officially started mass production, with a monthly output of 200,000 units, so 120,000 units is no problem at all.
I originally thought that the first few days would be about settling the orders that had been placed. Unexpectedly, a week after the official launch, with the positive feedback received from Kirin Computer users, their colleagues, relatives, friends, and those who were hesitant, I immediately went to the store to buy a Kirin computer.
Kirin Computer does not follow other computer companies and use various models to distinguish between high and low configurations.
They are the first to make computers. They have directly made the computer into an upper-middle-class computer and only sell this one, so users don’t have to worry about the experience being different from others after buying it.
This strategy has proven to be very effective.
In the second week of May, Kirin Computer's sales in North America exceeded 20,000 units. In addition to the 10,000 units in the first week and the 120,000 units scheduled, the total reached 140,000 units.
But don’t think this number is too small.
In fact, in this early stage of computer development in 1984, even IBM's total shipments per month would not exceed 300,000 units. Kirin Computer, a new brand, could reach sales of almost 160,000 to 70,000 units in the first month. , already ranked among the top three in the world!
Moreover, the initial annual production capacity of Kirin Computer's factory in Los Angeles was set at 400,000 units. Now that the situation is so good, Baker Lee hastily adjusted his plan in the past few days and increased the purchase of parts. Increase annual production capacity to 500,000 units.
At first glance, it seems that 140,000 units were sold in two weeks, and the production of 500,000 units was only arranged for one year. It is really a bit ignorant and a complete waste of such a good opportunity.
But for Baker Lee, this is a very safe approach.
Because the previous 140,000 Kirin computers were all accumulated through advertising and previous word-of-mouth, and there was also a large amount of credit card processing fee subsidies, so sales suddenly exploded.
Most of the people here were actually already planning to buy computers, but they were attracted by Kirin Computer from other brands.
So this is not about opening up the market, it is actually just putting the food in other people’s bowls into your own bowl.
The entire market is still only so big.
In the next two weeks, a total of 30,000 units were sold, which is normal.
If we can break through under this trend, this will be the achievement of expanding the market.
According to Kirin Computer's predictions, if sales follow this trend, with word-of-mouth and the continued popularity of computers, sales may reach about 600,000 units a year, but it is not impossible to reach 500,000 units.
Therefore, for the sake of safety, Baker Lee decided to only expand the production capacity to 500,000 units.
Even if the production here in the United States is not enough, don't forget that over there in Xiangjiang, the boss also has a computer factory. The annual production capacity there is 800,000 units, and it can be expanded to 1 million units at any time.
This is done to fill the sales gap in North America.
Before, Baker Li thought that Yin Jun was a little too ambitious, but now he understands why he is the boss!
Yin Jun's judgment on the entire market is absolutely phenomenal!
This is genius!
Baker Li has already communicated this idea with Le Yiling.
Seeing that sales in North America are so good, Le Yiling is naturally more concerned about market development in Asia.
Compared with the more than 300 million people in North America, the population of Asia, even excluding mainland China and India, is almost 1 billion.
Among them, the population of developed areas is at least 300 million.
The spending power of these people is also not weak.
Not to mention that in the second half of this year, European market advertising will be invested. The population of developed countries in Western Europe is about 1 billion. This part of the computer sales is also responsible for the Kirin Computer Factory in Xiangjiang.
If calculated based on North American sales, whether the annual production capacity of 1 million units can meet demand is a question.
No matter how the sales situation is later, if we start production now, we can always have more computer reserves to cope with more sales and shipments.
Yin Jun also understood what Le Yiling said.
In terms of future industry scale, before the rapid development of smartphones in 2012, the sales of 1 billion desktop computers a year was not an exaggeration.
But since the rise of smartphones and tablets, not only desktop computers, but also laptop computer sales have plummeted like a cliff.
After 2018, the total sales volume will be 500 million units a year, which makes everyone smile secretly.
It's just that this happened nearly 30 years later. Desktop computers are not even popular now, but are still in the process of budding development.
Therefore, Yin Juncai only predicted that within two years, Kirin Computer's annual output of about 1.5 million units would be enough to meet demand.
After two years, desktop computer sales will continue to surge until they reach a peak of 1 billion units a year.
Then there are laptop computers. Although they are not as practical as desktop computers, sales of 500 million units a year are still expected.
Therefore, Yin Juncai recruited 20,000 people at the Kirin Computer Factory in Xiangjiang.
With so many skilled workers, even if the production lines become more intelligent in the future and the number of manpower required for each production line continues to decrease, strong production capacity will still be maintained.
Twenty years from now, when the computer markets in Europe, America, Japan and South Korea are saturated, there will still be a huge emerging market in China.
By then, 3,000 to 5,000 computers will be sold, and sales of 100 to 200 million units a year will be just like playing around.
For now, the scale of 20,000 people is actually a waste.
Baker Lee has been to Xiangjiang once and has also seen the assembly process of Xiangjiang workers.
He had to sigh that in this kind of labor-intensive industry, the Chinese are really very powerful. Basically, one person can be as good as two Americans.
Moreover, these workers in Xiangjiang have completely different attitudes towards overtime work than American workers.
Workers in Xiangjiang are eager to work overtime and do more work. They only require the same overtime wages as normal wages.
And when working overtime, they are equally serious and never relax.
Compared with them, the group of workers in the United States are just like old men, spending money and unable to improve production efficiency.
So he also somewhat understood why Yin Jun would place the production base for the European market in Xiangjiang instead of directly in the United States - no matter which boss would choose this!
"There is no rush now." After pondering for a while, Yin Jun shook his head, "Now their proficiency level is not up to the requirements of mass production, and the production line also needs to continue to be debugged. The yield rate will be low, so it is better not to do it."
"But if mass production starts in June, will it be too late?" Le Yiling said, "European advertising investment should start in June!"
"There's no need to rush this." Yin Jun laughed, "Europeans are very patient. In the past, when they ordered an IBM computer, they could wait two months for it to arrive. Here we can get it within two weeks at most. Starting large-scale mass production, with an annual production capacity of 1 million units, there is no time left."
"What if the sales volume in Europe explodes like that in the United States? Wouldn't we be in a hurry?" Le Yiling said.
"I'm afraid it's not that exaggerated." The young man shook his head and said, "Europe's golden age of industry and industry has passed. Now they have gradually begun to enter an aging society. They are always so slow to do things, so accept Smart computers, a new technology, will still take a lot of time... This can be seen from the sales of computers such as IBM, Apple and HP in the past few years."
Le Yiling was speechless.
Of course she had read these data, so she knew that Yin Jun was right.
The population of developed European countries is more than three times that of the United States, but in the two years of 1982 and 1983, the number of computer installations was less than one-third that of the United States. That's a 10-fold difference.
It’s not that Europeans don’t like computers, but it takes time for them to accept a new thing.
Especially today's smart computers have very few functions and not many programs that can be used.
However, it will not be too long before the popularity and explosion of computers in Europe.
Because the emergence of Microsoft's Windows system has greatly stimulated various software companies.
Nowadays, new software, games and programs are produced every day. Although the advantages and disadvantages vary, due to the survival of the fittest, many excellent software appear every year.
Once there are more things that can be used and played with, computers will become popular and become a trend.
And then there's the Internet.
Software and the Internet, these two magic weapons together, are the most important factors that make computers popular in every household.
Once the Internet connects the world, everyone will need a computer as a carrier to connect the world.
This is a great trend that no one can resist.
Therefore, Yin Jun is not only vigorously promoting the development of Microsoft's Windows system, but also asking Kirin Networks and Kirin Labs to vigorously develop new technologies such as network optical fiber transmission and wireless transmission.
To this end, teenagers spend hundreds of millions of dollars in sky-high research and development expenses every year.
Many people thought Yin Jun was crazy.
But only Yin Jun himself knows that this investment now is nothing compared to the rewards in the future.
Once this industry develops and closely connects the entire world, the various effects produced cannot even be described by the scale of one trillion U.S. dollars. At least they are a super huge industrial chain group worth tens of trillions of U.S. dollars! !
Yin Jun likes the entertainment industry, but that doesn't mean he will let go of such a huge cake.
In the previous life, China had seized on the fourth industrial revolution, so it was able to overtake in a corner and suddenly be able to compete with the United States.
At that time, China was still very late in starting, and it was basically only after 2012 that it began to use optical fiber and network technology to slowly develop.
If Yin Jun could lay the groundwork and lead the development of others in the early stage of the computer industry now, then Huaguo's development in the intelligent industry would definitely be more brilliant than in the previous life!