Chapter 1692 Uncle Six, I Have a Good Show

Shao Yifu, who is almost 80 years old, still looks in high spirits.

At least the hand holding the coffee cup was still very steady and almost not trembling.

This is still very different from what he was after 2000.

Although Shao Yifu's longevity is of high quality, after the age of 90, his physical functions naturally deteriorated a lot.

By around 2010, people basically had to use a wheelchair to travel and needed help to walk.

But that's later.

Now in 1984, Shao Yifu is still in good health and happy.

Compared with him in his previous life, although Shao Yifu's TVB did not defeat ATV, and was even overtaken by Kylin TV, TVB, which took a different approach, has taken on a completely new look by relying on the advantage of live broadcasting throughout Asia.

Wireless advertising expenses are expected to exceed at least HK$1.8 billion next year, which is almost double compared to this year.

But Shao Yifu is not satisfied, because Kylin TV's projections are even higher, starting at at least HK$4 billion, which is more than twice as much as his TVB.

Even ATV, because of the two variety shows "Survivor" and "Asian Sister", is expected to reach more than 2.5 billion Hong Kong dollars.

This is something Shao Yifu cannot tolerate.

However, Wireless has tried its best.

Whether it is TV dramas such as Wang Tianlin, Li Tiansheng and other gold medal producers, or variety shows such as "Happy Tonight" and "Hong Kong Sister", under the strong pressure of competitors, the small universe broke out and produced better works than in previous generations. .

However, Kirin TV is too powerful, and ATV is very lucky. Yin Jun has been strongly supporting it since its establishment, so it has gradually caught up with TVB.

This year's advertising expenses will mostly be spent on wireless, which is already a certainty.

So no matter how humiliated Shao Yifu was, he could only find Yin Jun.

"Ajun, has Uncle Six not asked you for anything in the past two years?" Shao Yifu asked Yin Jundao while drinking coffee.

"yes."

Yin Jun said cheerfully.

"In terms of Shaw Brothers actors and Shaw Brothers theaters, Uncle Six has also given you enough respect, right?" Shao Yifu continued.

"yes!"

Yin Jun said without hesitation.

Of course he won't mention it at this time. In order to prevent your actors from making pornographic movies, I gave you three movies.

Moreover, I didn’t buy the Shaw Brothers Cinemas, most of them were sublet, and you are still making money from me.

Generally speaking, Shao Yifu is a clean and tidy person. Under Yin Jun's praise and warning, he didn't have as many dirty things as in his previous life.

He also probably knew that Shao Yifu was probably looking for him to find a solution because Wireless' current situation was not very good.

As expected, seeing Yin Jun so cheerful, Shao Yifu took advantage of the situation and said, "Uncle Six will not embarrass you, please give me a variety show similar to "Hong Kong Idol" and "Survivor"! Price and conditions, etc. You can mention whatever you want, Uncle Six will definitely satisfy you!"

Seeing his eager look, the young man smiled unconsciously.

Yin Jun had thought about it before coming. If this was the case, he wouldn't mind helping Shao Yifu.

Since it is a variety show, it is not difficult.

the reason is simple.

The first is that the three major TV stations in Xiangjiang are now gaining momentum. If they can attack together and occupy the Asian position, then the influence of Xiangjiang entertainment and media will be ten or a hundred times greater than in the previous life.

Kirin TV belongs to him, and ATV is his staunch ally. If TVB can stand on the same side as him on major issues, then Yin Jun's influence will be truly immeasurable.

Anyone who has experienced the subsequent era of global networking will know the power of media tycoons.

The most important thing is that when others slander you, you can have powerful weapons to fight back and make the enemy embarrassed. This is the greatest luck.

The second is also a very practical consideration.

There are so many excellent variety shows that Yin Jun can't use up all by himself.

Even if he owns ABC and Kylin TV, he can only produce about 10 variety shows every five years at best, and two or three variety shows a week are already the best.

A TV station is not just about variety shows!

Various news programs, interviews, hot albums, current affairs reviews, TV series, etc. also occupy the time of the TV station.

If it were all variety shows, it would definitely be a mess.

Some people will definitely say, you fool, you can save it if you don’t use it yourself. When the life of this variety show reaches a certain level, just replace it with a new one!

But if you think about it carefully, this is not a good idea.

Because the emergence of variety shows is a flash of inspiration from many geniuses.

Now that Yin Jun has already produced a lot of variety shows in advance, wouldn't others follow Yin Jun's ideas and think more about them, so as to come up with those variety shows that appeared in his previous life?

For example, the emergence of "British Idol" prompted the emergence of the Dutch program "The Voice".

The popularity of "The Voice" has given rise to the emergence of singing programs such as "The King of Masked Singer", "Star Rising", "I Am a Singer" and so on.

As long as there is a lead and it explodes, people's minds will open up and countless novel ideas will appear.

Therefore, Yin Jun has been hiding it, and others have made it first. Isn't it a waste of creativity?

Even if you apply for various patents, making variety shows is different from science and technology inventions and creations. Many of its boundaries cannot be used to accurately determine whether there is infringement.

If you sue someone for infringement, and then they modify a few features to avoid your unique thinking, then they can still broadcast it.

For example, a celebrity diving program caused a lawsuit between German and Dutch TV stations, but there was no result for three to five years. Both programs were broadcast at the same time, so it didn't affect anything.

With such considerations in mind, it is not a bad thing for Yin Jun to sell good variety shows to TVB.

Moreover, Yin Jun is not that stupid. The best thing is that he will not sell it, and it is impossible to sell it to TVB and ATV every year.

If you give a long-lasting ace variety show and let them use it for more than ten years, it will be worthy of Shao Yifu.

However, Yin Jun also has some ideas of his own.

"Uncle Six, you have said this, what else can I say?" Yin Jun said seriously, "I have a very good variety show idea here. I was originally planning to use it to compete with "Survivor", but you came Now, I’ll give this show to you!”

Seeing Yin Jun agreeing so readily, Shao Yifu was a little suspicious, "Ajun, are you perfunctory with me?"

"Perfunctory?"

"Yeah, if it's really that good, can you give it to me so readily?" Shao Yifu glared at Yin Jun.

"If the number of viewers of this show has not exceeded 50 million after ten episodes, how about I refund your money and make another variety show for you?" Yin Jun did not answer him directly, but That's the truth.

His words stunned Shao Yifu.

Yin Jun is not a person who talks nonsense. Even when facing Shao Yifu, he will definitely have something to say.

For example, when Shao Yifu asked Yin Jun to give him a TV drama script, Yin Jun simply refused.

Now that Yin Jun has become the richest man in the world, how could he lose his reputation?

"Then tell me, what is the format of this variety show?" Shao Yifu was still a little worried.

"It's not that difficult, it's a food show." Yin Jun coughed lightly, "My setting is this. Each episode of the show will choose a city and compare the city's representative foods. Two chefs who are good at their respective fields use cameras to record everything from the selection of ingredients to the competition. When they compete in the studio, several celebrities in Hong Kong are selected as judges. Whichever dish gets the most votes will win. victory!"

After a pause, Yin Jun added, "Of course, it is also possible to do two more episodes of the program in food cities such as Huajing, Rongcheng, Shanghai, Guangdong, Lin'an, etc. Then at the end of the year, we will add these winners All the chefs will gather together and hold several rounds of comprehensive competitions to select the chef god!"

"A cooking show?" Shao Yifu frowned, "Can it be good to watch? Can it attract the audience?"

"Of course!" Yin Jun said, "Food is something we come into contact with every day. As long as these dishes are made exquisitely, reflecting the difficulty and persistence of the chefs, coupled with the rendering of the atmosphere and the skills of the host, it will naturally be It can look very nice. Don’t worry, Uncle Six, I have these things in my planning book, and I will teach them how to do it when the time comes."

Shao Yifu tilted his head slightly, but he did not doubt this.

With Yin Jun's genius mind, as long as Yin Jun thinks it is okay, then there will definitely be good viewership numbers.

But he suddenly realized that he felt something was wrong.

"Your food show was filmed in mainland China?" Shao Yifu asked blankly.

"yes!"

Yin Jun said in surprise, "Besides China, which other country has such a rich food culture? All of Asia has inherited our culture, so of course they will also be interested in Chinese food! Is it possible to have such a rich food culture in China? Xiangjiang found hundreds of different restaurants and asked them to come up with different dishes in each issue?"

Shao Yifu was speechless for a moment.

After a moment, he said, "Ajun, why do I feel that you are setting a trap on me?"

"A trap?" Yin Jun looked innocent, "How do you say it?"

"You let my variety show be filmed entirely in mainland China. Doesn't this completely offend Baodao?" Shao Yifu said, "Are you forcing me to stand on the same side as you?"

"You can't say that. Just like I told you, this is a program I prepared for myself. How could I harm you?" Yin Jun shouted aggrievedly, "If Uncle Liu is not satisfied, then If you wait for a year and a half, I promise to come up with a good variety show for you. Maybe it won’t be worse than this!"

I believe you are the one with the devil!

Shao Yifu glared at the young man fiercely.

It takes a year and a half to give me a variety show?

After a year and a half, what is the use of this variety show?

What we want is to leave a deep impression on the audience and make them like watching wireless programs at this time when signals have just been launched throughout Asia!

Besides, around October, Wireless’s 1985 annual advertising investment begins.

If the results cannot be seen within two or three months, and the amount of advertising fees for the next year will be ugly, it will be a blow to the entire wireless industry.

Wireless's brain drain has been quite serious to begin with, and it relies solely on overlord contracts to retain many people.

If ATV and Kylin TV's advertising fees increase and their own advertising fees decrease, they will have more money to poach people, but they will not be able to retain them.

If the variety show given by Yin Jun is really good, then TVB can definitely increase the salary so that they can be more stable.

It’s all this brat!

Thinking of this, Shao Yifu glared at Yin Jun again.

If it weren't for Yin Jun's sudden emergence and if Kylin TV hadn't given him so much money, how could he have broken the pattern of the TV industry?

The reason why I am so unlucky now is all because of that brat Yin Jun!