Chapter 1704 More Ambitious Cooperation

After hearing this, Yin Jun gave him a high look.

It is indeed not easy for a giant to be able to run the N.BA for 30 years and promote the N.BA to the world!

In fact, this is enough. As long as the referees and the league do not deliberately make things difficult for the New York Kirins because they are Chinese property, and take care of other teams owned by Americans, it will be the best care for the New York Kirins.

"Actually, we can still cooperate." Yin Jun did not end the topic, "Mr. Stern, I remember that the NBA's paid channel broadcast contract is expiring this year, right?"

"Yes."

David Stern said, "We are actively negotiating... What? Mr. Yin's ABC is also interested in joining?"

"Of course." Yin Jun said without hesitation, "Our TV news network is actively building a sports channel. The previous cooperation was too superficial. I personally like the N.B.A., so I want to get the full coverage of the N.B.A. Broadcasting rights.”

"Full broadcast rights!?"

David Stern was shocked. This Chinese guy actually wanted to broadcast the whole thing?

Doesn't he know that the league's annual broadcast fee is close to 60 million per year?

And this cost is shared by several TV stations!

If ABC wants to broadcast the entire event, it will cost at least 20 million US dollars!

But then I thought about it, Yin Jun is the richest man in the world, and 20 million US dollars is really nothing in his eyes.

ABC is the national broadcaster. Starting in 1962, it actually began to cooperate with the NBA to broadcast live games.

ABC's live broadcast is aimed at audiences across the United States, just like our China TV live broadcast.

But there is one thing. With so many teams and so many games, it is certainly impossible for ABC Sports Channel to broadcast every game live. It can only choose one game to broadcast on each match day.

If you are a local fan and you want to watch all the games of your team, you have to watch them on paid channels.

The premium channels bought all the full broadcast rights, so in theory they would live every game.

It's just that because the paid channels can only open two or three channels to broadcast live games that start at the same time, in fact, not every game can be broadcast live.

However, paid channels actually record other games. They will broadcast those games that are not broadcast live to paying viewers immediately after the game by broadcasting them during the replay period.

An unwritten rule that has now become established is that the most important games in each round will definitely not be broadcast on ABC, but will be transferred to paid channels.

Because only in this way will the paid channels make more money, and they will pay more broadcast fees to the NBA.

Because ABC broadcasts for free, if everyone can watch it for free, who would be willing to buy your paid channel membership?

Of course, ABC has no dissatisfaction. The fee calculated by N.BA for them is very low. Now it is less than 2 million US dollars a year, which can be said to be very favorable.

Naturally, there are also plans for promotion.

Without the promotion of free games, how can we attract more fans to watch basketball games and like basketball?

"Are you planning to launch a premium channel?" David Stern asked subconsciously.

If it is the whole journey, the cost will definitely be different.

It may be difficult to recoup costs solely through advertising fees.

Yin Jun is not a fool no matter what, so broadcasting these games on free channels will definitely suffer.

Moreover, those paid channels will make trouble. You are simply hurting others and not benefiting yourself by grabbing business like this!

"No." Yin Jun said, "ABC has been negotiating with ESPN about the acquisition since last year, and it's almost done now. By then, our free games will be broadcast on ABC, and the paid games will be broadcast on ESPN, which can attract more people at the same time. Differentiated audiences.”

"oh!"

David Stern nodded.

ESPN is a paid TV station that broadcasts entertainment and sports programs. However, it is not ranked among the top 20 in the United States and its network coverage is relatively small.

If it is acquired by ABC, ESPN will take a leap forward.

It is also a good idea to charge and free at the same time.

But he didn't know that this model would be very popular in the future.

For example, Warner Group has pay television station TNT and free television station CBS.

Disney also has pay TV station ESPN and free TV station ABC.

In 2014, the above two groups spent a whopping $24 billion to purchase NBA broadcast rights for nine seasons from 2016 to 2025. The broadcast model is free and paid at the same time.

"What price are you going to give? Exclusive?" David Stern asked with a smile.

"Exclusivity seems too uncooperative. We won't do it." Yin Jun said righteously, "But I can do a favor to the NBA."

"Oh?" David Stern narrowed his eyes.

"The North American branch of Kirin Group has two plans for the NBA to choose from." Yin Jun said, "One plan is the full broadcast rights for 7 years and 300 million U.S. dollars, and the other is the full broadcast rights for 9 years and 500 million U.S. dollars, President Stern , which one are you going to choose?"

David Stern raised his eyebrows, then frowned, and then laughed.

"Mr. Yin, you are really generous!" He praised unconsciously.

The NBA's annual broadcast fee is now about 60 million. If based on current standards, it will be 420 million US dollars in seven years.

Previously, they sold to a total of three TV news networks, including ABC, which can be ignored, so it was basically two paid TV news networks to share the cost equally.

But after Yin Jun’s addition, if another company wants to get the same copyright, it can only pay the same price as the North American branch of Kirin Group.

That works out to 600 million US dollars a year, an increase of 43% from before! !

If the second plan is accepted, it will be 1 billion US dollars, an increase of 85% from before, and almost twice the first plan! !

This will play a great role in increasing the influence of the NBA league and increasing their various promotion expenses.

To put it more directly, with more funds allocated to major teams every year, they will be able to give players better treatment, recruit better managers, and make the team's style of play more and more beautiful and exciting. Attractive.

This is the most direct impact and the most important core!

After all, if you are in a sports league, competitive performance is of course the most important thing. Only if you become more and more popular, that is the fundamental way to increase your influence and popularity.

That's why David Stern said Yin Jun was a big spender.

However, David Stern only hesitated for a moment and did not consider the second plan.

It seems that the total cooperation plan of 1 billion US dollars in 9 years is very attractive.

But this time has dragged on for too long, a full 9 years. Who knows what will happen in the meantime?

If the NBA develops better and better under his leadership, and its audience continues to skyrocket and its influence continues to increase, wouldn't it be a loss?

Therefore, although the overall plan of 600 million US dollars over 7 years seems to be less money, it will have greater benefits for the league to take the initiative in broadcasting.

If possible, David Stern actually wants to sign a contract for only 5 years.

But no TV station is willing to do this. The contract has always been more than 7 years - they also need a guarantee!

After briefly asking this question, David Stern pondered Yin Jun's intention.

There is no doubt that David Stern knows that although a person like Yin Jun is a genius, he is definitely a qualified entrepreneur, otherwise he would not have been able to create a fortune of US$39 billion.

Therefore, Yin Jun must have his purpose in doing this.

It's definitely not just as simple as wanting to develop your own TV news network.

"Then what does Mr. Yin want from me?" David Stern asked Yin Jundao simply.

"I haven't thought about the details yet." Yin Jun smiled brightly, "I think you have a lot of future, Mr. Stern, so I invested in you in advance. If I pulled you now when you just took office and needed results, If I ask for anything in the future, you won’t refuse me, right?”

This time it was David Stern's turn to laugh.

He didn't expect Yin Jun to be so direct and clearly wanted to invest in him.

I've always heard people say that Yin Jun has such a good vision, and whoever he values ​​will be prosperous.

Now it's my turn, but it feels a little strange.

David Stern was originally an ambitious person. He took the position of NBA president because he wanted to do something big.

Now, negotiating a future broadcast contract for the first time is the first problem he faces.

If the price of the broadcast contract in the next few years can be significantly increased, David Stern will have a good start, which will be of great benefit to his future work.

Therefore, Yin Jun really had to take this straightforward investment, or speculation.

And David Stern also understands that even if Yin Jun doesn't say anything, and gets his benefits in the future, he will still have to be a little more partial to his New York Kirin team.

At least they can't let other teams bully the New York Kirins.

"good!"

After thinking for a moment, David Stern nodded seriously, "I hope we can all get what we want in the future!"

After getting the answer he wanted, Yin Jun smiled.

With the commitment of this boss who has been in charge of the NBA for 30 years, the New York Kirins will never be isolated or targeted.

As long as we can get a fair and equitable environment, can our team still be afraid of others?

Are you really calling yourself the God of Basketball for nothing?

Moreover, I have paired Jordan with so many superstars. It would be a shame if we could not create a Kirin era!

There are also Kobe Bryant, Duncan, James, Stephen Curry, etc. behind them. They can continue the 40-year glory of the New York Kirins!

Yin Jun is happy here, and David Stern is also thoughtful.

The year he officially took office, Yin Jun came to invest in the NBA and gave himself such a big gift. It seemed that he and he were destined.

It can also be said that he may be his lucky star!